Once again, the @extracreditz folks knock it out of the park http://bit.ly/pONw8X to all my friends at Cryptic, go watch this now.
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- I think he pretty much nailed it.Jul 14, 2011
- Champs hits most of those points, the biggest exception of earning real currency. That wasn't straightforward for us to do because the game economy wasn't predictable/stable enough.Jul 14, 2011
- I don't know about knocking it out of the park, but it was a competent summary of the current state of knowledge on microtransactions, yeah, perhaps lacking a little historical perspective, but decent primer. Though he is demonstrably wrong about not selling power. You need to think about how you do it, but that is a functional part of every CCG. Yes there are people who won't play CCGs, but there are also people who will.Jul 14, 2011
- Also, he may be dead wrong about the $70 monocle. Without knowing the sell-through it's impossible to tell. Although he makes it seem easy to market-test the prices of items, it is very very hard to practically do so. In the real world, there's a whole business sector dedicated to market research (and how often are they wrong?). Because the COGS of these items is zero, there's not even a lower bound on what one must charge; the price is truly arbitrary. At some point you just need to take a stab at it and hope.
Also, testing MT prices is tricky. You can't simply use a beta server and fake/gratis credits because people spend it differently than real money. It has to happen live, and you can't easily flux prices without getting a bunch of people up in arms for rebates if you have to drop prices.
I suspect that the $70 monocle is, in fact, a market research test to see what people will pay for things of that nature.Jul 14, 2011
- I agree completely with you Cormac. Selling power is totally fair game as long as it does not make other players feel cheated or at a tangible disadvantage.Jul 15, 2011
- Link was returning a 404 for some strange reason, so just in case others are looking for a working link: http://goo.gl/AbwjRSep 12, 2011