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KG Moore Limited
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This week's #SmartMarketing example is especially Smart as it belongs to the car maker.

Not only does it boost the innovative reputation of Smart, it also provides some entertainment for waiting pedestrians and carries a serious message.

Take a look and let us know what you think. Have a great week.

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Another #RoyalBaby, another chance for brands to jump on the bandwagon.

Following the birth of Prince George we highlighted Nissan's great example of real-time marketing. Second time around, brands still haven't missed a trick.

Mashable have compiled a great article with the best branded tweets about the royal baby. Take a look and enjoy the bank holiday!

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This week's #SmartMarketing example comes from Pandora. It has been extremely well received and has secured first place in Brand Republic's campaign viral chart with 86,853 shares this week.

This advert shows the bond between a mother and child in a heartwarming manner. Some people on Twitter are comparing it to the Dove Real Beauty campaign with similar emotions evoked.

What do you think? Feel free to share your views.

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With the general election just around the corner this week we are talking about Sky News' #BallotBallad advert.

This advert is an amusing 'mash up' which makes it appear as if four of the leaders are singing 'I swear' by All-4-One.

It has proven to be very popular on twitter but what are your thoughts? Is it #SmartMarketing? Have a great week.


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Warburtons are certainly not pulling any punches with their new advert starring Rocky's Sylvester Stallone.

The ad shows a film proposal by Stallone highlighting the lengths they go to deliver fresh bread or to 'earn their crust'. While many see Stallone in a bread commercial as an odd combination, it has proved to be extremely popular.

Do you think it's a knockout and #SmartMarketing or a flop? Have a great week.

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Which Easter campaign is your favourite?

This week we look at Brand Republic's article rounding up their favourite Easter campaigns.

The campaign's vary hugely from Hotel Chocolat's that encourages people to take selfies with their Easter bunny to Cadbury's which raises an age old debate.

#SmartMarketing indeed. Have a great week. No egg related puns from us.

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Coca Cola have featured heavily in our #SmartMarketing examples.

This week their kiss happiness advert is in the spotlight. According to Coca Cola the 'ice-cold Bottle kiss has become synonymous with sharing moments of happiness, friendship and love across the generations'. The advert has got people talking on social media but mainly about the song.

What do you think? How does this advert compare to the James Bond themed ad or the 'share a coke with' campaign? Let us know. Have a great week!

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This week's #SmartMarketing example is Aldi's Favourite Things advert.

Things are going from strength to strength for the budget retailer and this advert has certainly been well received. The decision to choose the Sound of Music classic 'My Favourite Things' has got the nation talking.

This TV ad campaign has reportedly cost £2.5 million and has been released for the Easter period.

What do you think? Feel free to share your views below. Have a great week! #AldiFavouriteThings

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This week's advert in the spotlight is another one that has divided opinion.

This Ginster's advert is very much in keeping with their brand image that they wish to build on. Many of their target audience will be able to relate to this situation and will find it amusing.

However some are questioning their decision to play on the 'feed the man' tagline in a similar way that Yorkie used the 'not for girls' slogan.

What do you think?
Have a great week!

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This week's SmartMarketing just has to be the new Honda 'keep up' advert.

TV advertising is often dismissed due to 'zapping' between channels and people not paying attention to them. One thing is for sure, you will be gripped by this ad however many times you see it.

A truly unique advert that has definitely thought outside of the box. Brilliant and motivating in equal measures. It has certainly been well received on twitter.

Let us know what you think. Can you keep up? Have a great week!
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