Profile

Cover photo
143 followers|10,406 views
AboutPostsPhotosYouTube

Stream

VivaKi

Shared publicly  - 
 
 
Good to get everyone on the same page. Literally. +VivaKi +DoubleClick Digital Marketing +comScore Inc. giving clarity on viewability http://bit.ly/1dJqPx2
1
Add a comment...

VivaKi

Shared publicly  - 
 
VivaKi's Tamara Knight, VP, Search Operations, five #search engine marketing (SEM) tips based on her team's recent learnings from major live TV events. 
What Major TV Events Can Teach Marketers About SEM - 02/28/2014
1
Add a comment...

VivaKi

Shared publicly  - 
 
VivaKi is the first agency to join the OpenVV viewability task force, working alongside of great partners like TubeMogul and Innovid to help encourage the use of a unified online video viewability standard & metric: viva.ki/yPhJ
1
Add a comment...

VivaKi

Shared publicly  - 
 
We're in the middle of a 5 part series on what VivaKi leaders see as the top trends for 2012. This most recent post focuses on the ways we need to change how we work to deal with the changes in the world
1
Add a comment...

VivaKi

Shared publicly  - 
 
Don't talk healthcare and social media much - interesting perspective from Digitas Health's Alexandra Von Plato here about the growth of this space
Healthcare social media is becoming a necessity for pharmaceutical companies. Read pharma best practices around social media to reach customers.
1
Add a comment...

VivaKi

Shared publicly  - 
 
Great blog post from our Chief Strategy Officer on one of his areas of expertise
Rishad Tobaccowala originally shared:
 
Future. Competitive. Advantage. Three words that define strategy. A post on what it is strategy and how to go about developing and leveraging one.
1
1
Ranjeet Kumar's profile photo
Add a comment...

VivaKi

Shared publicly  - 
 
Another lane of the Pool has completed testing and found the ASq as the best model. ASq won in the China and US lanes as well, making it the global leader thus far.
1
1
Rishad Tobaccowala's profile photo
Add a comment...
Have them in circles
143 people
Irfan Shahzad's profile photo
DoubleClick's profile photo
Michael McGovern's profile photo
Ankur Sharma's profile photo
Francesca Balbi's profile photo
John Gusiff's profile photo
Moment | M's profile photo
Vera Borodkina's profile photo
eye square's profile photo

VivaKi

Shared publicly  - 
 
VivaKi's Cheryl Stump, Director of Video for #AOD   talks to Beet.TV about the importance of brand and publisher alignment at TubeMogul University in Napa, California. 
NAPA, CA - As brands engage in buying video in an automated, programmatic marketplace, it is essential brands and publishers are properly aligned, explains Cheryl Stump, Director of Video at VivaKi's Audience on Demand unit, in this interview with Beet.TV. “Content is king,” and getting the ...
1
Add a comment...

VivaKi

Shared publicly  - 
 
Great holiday retail case study from the VivaKi #Search Hub, where they used the +DoubleClick Digital Marketing Performance Bidding Suite to increase a client's conversions by 360 percent and decrease costs by 27 percent with real-time bid optimization: http://goo.gl/2cQG82 
4
1
Justin Huskamp's profile photo
Add a comment...

VivaKi

Shared publicly  - 
 
Rishad Tobaccowala originally shared:
 
Here is a perspective on the five things that will matter to the future of marketing. How Technology will change the Industry but how some of the basics such as storytelling and emotion and brands will matter more not less (which Google has clearly realized as they launch some very cool advertising on tv and in other places)
1
Add a comment...

VivaKi

Shared publicly  - 
 
Great points here on the ongoing power of SMS. Missing one key thing: SMS is still, by far, the most adopted behavior on phones beyond calls. We shouldn't forget where consumers actually are.
Michael Leger originally shared:
 
Sexy? No. Effective? Most definitely.
1
Add a comment...

VivaKi

Shared publicly  - 
1
Add a comment...
People
Have them in circles
143 people
Irfan Shahzad's profile photo
DoubleClick's profile photo
Michael McGovern's profile photo
Ankur Sharma's profile photo
Francesca Balbi's profile photo
John Gusiff's profile photo
Moment | M's profile photo
Vera Borodkina's profile photo
eye square's profile photo
Contact Information
Contact info
Phone
312-220-5959
Address
Global Headquarters - Chicago 35 West Wacker 32nd Floor Chicago Illinois 60601 United States
Story
Tagline
Digital Ad Tech Solutions Provider for Publicis Groupe
Introduction
VivaKi was established in 2008 to accelerate the digital transformation and expertise of Publicis Groupe and its agencies. Today, we are the global leader in digital advertising solutions, working with the world’s leading organizations to help them navigate the evolving and chaotic consumer landscape. We achieve this by scaling the products and solutions clients need today, while incubating the tools they will need tomorrow.
Links
YouTube