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VivaKi
145 followers -
Digital Ad Tech Solutions Provider for Publicis Groupe
Digital Ad Tech Solutions Provider for Publicis Groupe

145 followers
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VivaKi's posts

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Good to get everyone on the same page. Literally. +VivaKi +DoubleClick Digital Marketing +comScore Inc. giving clarity on viewability http://bit.ly/1dJqPx2

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VivaKi's Tamara Knight, VP, Search Operations, five #search engine marketing (SEM) tips based on her team's recent learnings from major live TV events. 

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Great holiday retail case study from the VivaKi #Search Hub, where they used the +DoubleClick Digital Marketing Performance Bidding Suite to increase a client's conversions by 360 percent and decrease costs by 27 percent with real-time bid optimization: http://goo.gl/2cQG82 

VivaKi is the first agency to join the OpenVV viewability task force, working alongside of great partners like TubeMogul and Innovid to help encourage the use of a unified online video viewability standard & metric: viva.ki/yPhJ

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We're in the middle of a 5 part series on what VivaKi leaders see as the top trends for 2012. This most recent post focuses on the ways we need to change how we work to deal with the changes in the world

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Here is a perspective on the five things that will matter to the future of marketing. How Technology will change the Industry but how some of the basics such as storytelling and emotion and brands will matter more not less (which Google has clearly realized as they launch some very cool advertising on tv and in other places)

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Don't talk healthcare and social media much - interesting perspective from Digitas Health's Alexandra Von Plato here about the growth of this space

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Great points here on the ongoing power of SMS. Missing one key thing: SMS is still, by far, the most adopted behavior on phones beyond calls. We shouldn't forget where consumers actually are.

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Great blog post from our Chief Strategy Officer on one of his areas of expertise
Future. Competitive. Advantage. Three words that define strategy. A post on what it is strategy and how to go about developing and leveraging one.
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