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Anar Guliyev
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Noam Chomsky - "10 strategies of manipulation" by the media

(1) The strategy of distraction:

The most common of all the strategies of media control is distraction. It basically involves shifting public attention to meaningless or irrelevant things. That’s how they keep our minds occupied. They also overload people with information or emphasize sporting events, celebrities, and trivia. The aim is to make people lose sight of the real problems.


(2) The creation of problems, followed by the offer of solutions:

This method essentially emphasizes symptoms while hiding underlying causes. For example, it emphasizes urban violence or the details of bloody attacks without investigating the causes of these problems. It also creates and manipulates crises that involve economics or violence to encourage the public to accept as a necessary evil the reduction of social rights or the dismantling of public services.


(3) The gradual strategy:

The goal here is to get the public to allow things that they wouldn’t normally accept. How? By introducing them very gradually so the people won’t even notice. That is how the the radical right’s new socioeconomic conditions were imposed during the 1980s and 1990s. They include the minimal state, privatization, precariousness, flexibility, massive unemployment, reductions in the purchasing power of wages and guarantees of a decent income. All these changes would provoke a generalized revolt if they had been applied all at once.


(4) The strategy of deferring:

Another way gain public acceptance of unpopular decisions is to present them as “painful but necessary” to gain public acceptance for their future application. This is similar to the gradual strategy. It is easier to accept future sacrifices instead of immediate slaughter–first, because the effect is not felt right away.

Later on, the public is encouraged to believe that “everything will be better tomorrow” and that future sacrifice will be unnecessary. This gives the public more time to get used to the idea of changes to their disadvantage and and their acceptance of them with resignation when the time comes. This strategy was very popular in the Soviet Union in its five-year plans, for example.


(5) Treating the public like little children:

A lot of advertising and propaganda uses childlike speech and children’s intonation, as if the viewer or listener were a little child or mentally deficient. The principle is that if people are treated as if they are twelve years old or younger, they tend to react without a critical sense the way children do.


(6) The encouragement of emotional responses over reflective ones:

This is a classical technique for short-circuiting rational analysis and encouraging critical reflection. They use emotions to capture the overall meaning of the message, but not the specifics. This is another way they kill people’s critical thinking abilities. It also opens the door to the unconscious for implanting ideas, desires, fears, anxieties, compulsions, and desired irrational behavior.


(7) Bombarding the public with trivia to keep them ignorant:

It is important to make people incapable of understanding the technologies and methods used to enslave them. It means telling them the interesting parts, but never revealing the behind-the-scenes of what goes on.

The quality of education given to the lower social classes is deliberately kept as poor and mediocre as possible so that they can be manipulated like sheep. Keeping people ignorant also means taking the focus away from education. It results in a huge gap between the quality of private and public education.


(8) Encouraging the public to be happy with mediocrity (Making the public complacent):

This involves encouraging the public to believe that it is is fashionable to be stupid, vulgar and uneducated while encouraging everyone to believe that these characteristics are the essence of the wisdom of the ages.

The media constantly promotes certain fashions and trends. Most of them have to do with frivolous, unnecessary, even ridiculous lifestyles. They convince people that acting this way is just what’s in style.


(9) Encouraging guilt and self blame:

This is an exceptionally perverse strategy. It involves constantly scolding people for their own misfortune because of the failure of their intelligence, their abilities, or their efforts so that they will not examine the structural defects of a social and economic system that enslaves them.
One of the most perverse controlling myths of American society is that if you work conscientiously and long enough, then you will be successful and grow rich. This does happen occasionally to some people, and their success is widely publicized in the media. The few times that this happens, all of us are constantly reminded that if these people can do this, then we can too.
Of course, if you work hard and don’t grow rich, then the problem, of course, is that you didn’t work hard enough or weren’t smart enough and ended up a loser. So no matter what happens to you, the myth remains intact, and America remains a land of opportunity and the greatest country in the world.


(10) Getting to know individual people better than they know themselves:

Over the past fifty years, scientific advances have generated a growing gap between what the public knows and the knowledge of dominant elites. Thanks to biology, neurobiology and applied psychology, the “system” has gained a sophisticated understanding the physical and psychololgical nature of people. This knowledge is cynically used to manipulate the public as if they were sheep.
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The great book of Nature can be read only by those who know the language in which it was written, and this language is mathematics -- Galileo Galilei
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Math is all about building bridges where on one side you see more clearly than on the other -- John Duncan
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All things that are, are with more spirit chased than enjoy'd. -- W. Shakespeare
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