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Sarah Shah
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Sarah Shah

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Just a few more days until full details on some of the upcoming 2012 announcements will be posted! The first one will be the comeback of the mini sessions. I'm excited to be offering a lot of mini session options through out next year. Stay tuned to the blog on January 1st! www.sarahshahportraits.com
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Have them in circles
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Sarah Shah

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A preview of the wedding I shot in Chicago is on the blog!  Come over, take a look, and leave a comment for this couple. <3
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Sarah Shah

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Last call for Valetine minis taking place on this Saturday! Comment or email me at info@sarahshahportraits.com to reserve your spot. https://www.facebook.com/photo.php?fbid=10150581439102110&
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Sarah Shah

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Available mini session time slots are on the blog here: http://www.sarahshahportraits.com/?p=1996
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Mari Smith originally shared:
 
Audience response rates: Facebook vs. Google+

How are you finding your response rates to posts on your Facebook profile vs. fan page, compared to your Google+ profile (and/or business page)? (Okay, I know I'm posting this on G+ and you'll probably respond with What's Facebook? Lol!)

Here's my thought: Regardless of which social platform(s) on which you choose to be active, you get back what you put in. If you spend time curating and generating quality content, posting consistently (often, but not too often), and engaging back with your community, then you'll begin to see measurable results. Those results could include growth in network size, increase in click through rates, increase in traffic to your blog/sites, increase in influence factor/reach, more leads and opportunities, etc.

If you've activated the Subscribe feature on your Facebook profile, you should find an increase in response rate, but may also find an increase in spam comments on your posts and will have to do some deleting and blocking. But, keep in mind a) the sheer size of Facebook with 800M active members, and b) 70% of users are outside the U.S. (by that, I mean most of the spam/inappropriate comments seem to come from foreign countries people/men who have a different approach to social etiquette!).*

*UPDATE: to clarify, the sheer volume of users means that there is bound to be more spammers. It's just the law of numbers. And, I certainly do not mean to upset any of my intelligent friends and contacts around the world - I consider myself a global citizen, and am fortunate to have tri-nationality! I also have an inclusive mindset. What I meant by "foreign" is that the comments I most often have to delete (ones with expletives, sexual innuendoes, or just complete nonsense) are typically made by men in non-English speaking countries. I have checked with my female friends on Facebook, and it seems fairly common. We often receive all manner of solicitations via email and/or on our Facebook photographs, including marriage proposals. Lol. I certainly don't mean to lump those types of characters in with all my good European and other international friends around the world! I'm also aware that all these settings (who can comment/email/see photos) are user-controlled.

Unfortunately, you basically have to take the "good with the bad." With Subscribe enabled, you can grow a whole new social channel (one of the fastest growing I've ever seen), which you can use for the occasional marketing/business-related messages. Note: Subscribers only see your public posts. In just 2.5 months, my # of subscribers (http://fb.com/maris) has now passed my # of fans (http://fb.com/marismith) - over 57k. Amazing! (I've had my fan page for over three years!) The cool thing with posting content on personal profiles to friends and subscribers is that Facebook gives significant preferential treatment to these two groups in the News Feed.

With a Facebook Page, it can be really hit and miss whether a good percent of your fans and their friends actually see your content in their News Feed. The EdgeRank algorithm can be tricky to master... and it seems Facebook have a "pay to play" model for Pages. Buy ads/Sponsored Stories to get traction. Hmm! Ads can also be hit or miss too. So, what I find works is do your best to establish your Facebook Page as "the go-to resource for one specific problem." (Facebook Page content does get indexed on Google). My fan page helps Facebook users and marketers with anything Facebook related. (See also my latest blog post 7 Ways To Craft Your Facebook Posts For Maximum Shares: http://www.marismith.com/ways-craft-your-facebook-posts-for-maximum-shares/)

Now, on +Google+ - quite frankly, if there were more hours in the day (or I could delegate more of my projects!), I would love to spend much more time here. Though there are still a number of spam commenters on G+, the level of response seems that bit more intellectual and well thought out. Generally speaking, it's a more mature audience on G+.

I really love what people like +Mike Elgan are doing - using Google+ to build a significant presence with an active, engaged audience. Mike has also consolidated his social networking; he says in his G+ bio: I'm on the Google+ Diet! That means I've given up Facebook, Twitter, Foursquare, Digg, Linkedin, blogging and about a dozen other services, and replaced them all with Google+. That's a bold move!

See also these two great posts of +Mike Elgan's:

How to succeed on Google+ (without really trying).
https://plus.google.com/113117251731252114390/posts/9fbvfPnLreB

Why being circled by 100,000 people is a big deal.
https://plus.google.com/113117251731252114390/posts/86kY5RwGhWj

However, you don't have to be previously well-known or established to "make it big" on Google+. My friends +Elaine Lindsay and +Kristi Hines are doing awesome with their Google+ expertise. (Kristi does have an established blog at http://kikolani.com, which I highly recommend!)

Given Google+ doesn't give you a "pre-filtered" view of your stream, it seems (somewhat) easier to generate active responses here. But that depends on a) how regularly you're posting quality, relevant content and engaging with your followers and others, and b) the time of day of your posts. And, of course, the size of your following (how many people have circled you), but that will grow with time.

I'd love to hear your thoughts and experience. (I haven't included Twitter in this mix, for now, as it's just a different animal.)
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I love photography and traveling.