Google's mobile search might threatened by Facebook, TwitterInteresting article... Do you think it'll change the way we do SEO?
While Google is the leader in mobile search, it is still figuring out how to monetize on the channel even as Facebook and Twitter increasingly infringe on its territory.
In 2013, Google has made strides in mobile search with new additions such as enhanced campaigns and an Estimated Total Conversions metric in AdWords. However, Google will need to reel marketers in with strong ROI proof to keep Facebook and Twitter from taking over mobile search
Social data can deliver powerful insights about consumers, and looking at search engine results is no longer the only way to get those insights.
Increasingly, consumers are using social platforms for discovery and search, particularly with mobile devices
.Last year, Google was struggling to make money of its mobile search
with paid search ads in mobile generating significantly lower revenues than their desktop counterparts
Although Google handily achieved its goal of cornering the mobile search market, its advertiser base has been more than a little concerned about the investment return of mobile advertising.
With the sheer amount of data collected between its Android operating system, Chrome browser, and myriad other services, there’s no company better positioned to solve the thorny mobile marketing problems that have been dogging advertisers for years.
If smartphones and tablets have taught Google one thing, is that the keyword is not the final evolution of search
. A renewed interest in behavioral and experiential identification and targeting points further toward a goal of defining the audience as the new keyword. #mobile #google