Hi John, Ross, and everyone else,
I've been going through some of the older episodes of the show, and found something interesting in the May 14 2012 episode. There's a discussion a little past the halfway point about whether host country matters for local results, and other clues engines use to establish locality. Ross mentions something about geocodes in the header of your page, and that that's actually one of the first things some engines look at.
I was wondering, since meta tags have jumped back into the recipe again, if anything has changed with that situation. If I run a national site with location pages I'm trying to optimize for local searches, should I spend the time working on the tags for each one? If so, what's the best practice for formatting these?
Are tags like the ones below still relevant/relevant once again?
<meta name="geo.region" content="GB-HAM" />
<meta name="geo.placename" content="Portsmouth" />
<meta name="geo.position" content="51.08952;-1.216844" />
<meta name="ICBM" content="51.08952, -1.216844" />