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Just Media, Inc.
30 followers -
We're Media Geeks So You Don't Have To Be.
We're Media Geeks So You Don't Have To Be.

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Just Media, Inc.'s posts

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The Team at the #sfbig Awards Ceremony! Such a fun evening, the team had a blast!
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LinkedIn recently published a case study featuring FireEye to show how the team utilized LinkedIn to boost results of their lead-generation campaign and leveraged the platform for stronger ROI metrics. The client saw tremendous improvement over the quarter and the quality of traffic driven from LinkedIn proved to be higher than other social platforms.

Generating Quality Leads While Optimizing Cost: FireEye sought a $75-or-less CPL as a campaign objective
Partnering for Success: FireEye used LinkedIn Sponsored Content & Conversion Tracking to reach IT executives. Leveraging these products in tandem with their in-house ad targeting enabled the team to improve conversion rates & CPL results.
Right Person, Right Content, Right Time: Using data from previous business quarters, FireEye worked with LinkedIn to reach specialized IT security audiences by targeting enterprise-level managers across specific regions.
Results: Campaign results have exceeded expectations – $52 CPL beat previous YoY benchmarks, 17% Average Conversion Rate, Sponsored Content topped performance within respective LinkedIn audiences

Read the full case study: https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/case-studies/pdfs/LINK_CaseStudy_FireEye_0417_FINAL-(1).pdf
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Just Media welcomes you to join Tech Marketing Executives from Nutanix, Commvault, Qlik Technologies and others as they share best practices that you can take back and apply immediately to improve and optimize your lead generation, lead conversion and content marketing strategies. http://www.justactivateevent.com/

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Publishers are challenged to think outside of the box and come up with creative ways to expand mobile advertising offerings. #JustBlog

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If we don’t adapt and address concerns, we run the risk of the powers that be making the rules for us. Do consumers trust the government more than big business with personal data? Does it matter?  http://justmedia.com/?p=3406 #PersonalData
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+NetScout Systems Inc. VP Marketing Jim McNiel shares his thoughts around the challenges and benefits of relaunching and refreshing a well-established technology brand and what goes into that process. http://bit.ly/1PnGjKR
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