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Laurence Buchanan
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Partner at #EY in EMEIA Customer CoE focussed on customer-centric business and disruptive technologies. Blog, speak, consult around #digital #crm #scrm
Partner at #EY in EMEIA Customer CoE focussed on customer-centric business and disruptive technologies. Blog, speak, consult around #digital #crm #scrm

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Great read!
One of my favorite posts by +Andrew McAfee  ever. 
Humans face a huge conflict of interest when it comes to judging the validity of big data. Arguably the biggest conflict of interest in recent (information technology transformation) history. Big data and the algorithms that come with it threatens the very raison d' etre for many that make a living off it.

He's referenced some incredible stats here that show how relying on algorithms completely, without human interpretation and massaging has led to almost visceral comments on the post that goes to show how defensive we are to even entertain this idea that algorithms on their own might be superior. 

Big Data is a largely geeky conversation and we havent been able to humanize the value proposition. Im starting to think that its us humans who as both judge and jury, that are the problem in the humanizing part. :) 

http://blogs.hbr.org/2013/12/big-datas-biggest-challenge-convincing-people-not-to-trust-their-judgment/

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My latest post...

My latest - The future of TV is not quite as rosy for consumers as it appears #digital #tv http://tinyurl.com/8oacsob

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