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Jon Stribling
Casting a Deleuzian gaze on the Internet
Casting a Deleuzian gaze on the Internet

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According to the NY Times, eCommerce sales on phones & tablets increased 81% to $25B last year. Unsurprisingly  tablets are the clear leader with $14B in sales for 2014. 

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Some interesting insights from Danny Sullivan live-blogging SalesForce's Benioff at CES. According to Benioff, companies need to be truly connected to customers and their networks, and committed to solving their problems if they want to build trust and grow. 

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Ouch. Google's top management doesn't appear to be thinking sharing is caring on Google+. I expect you'll hear the rebuttal that these people might share more in a limited fashion, of course. Still, it does say a lot when the top folks are sharing publicly, too.

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Jon Stribling hung out with 2 people.Krish Grewal and Jana Harewood

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A new blog post up at

Australian fashion brands and sports dominate Facebook

I was talking with a colleague about the BONDS Facebook page today admiring their 600K+ likes when she challenged me to find another Australian brand with a higher number of likes. I’m happy to say that I did.

A few things stood out.

Australian fashion brands dominated the rankings. Global surfing brands Quiksilver and Billabong led the charge with over 1 million likes, followed by BONDS.

The NRL leads the AFL by around 30 thousand likes. Interestingly, the NRL fan site,, has slightly more likes than the official NRL site.

Holden has over 200K followers, no doubt on the back of a big “social” campaign to launch the new Captiva. This indicates a well executed social media strategy.

The telcos, Telstra and Optus are pretty evenly matched. What’s interesting is that as “technology” brands they don’t have a higher number of likes.

The banks are poorly represented. The only banks I could find were the NAB and the new Bank of Melbourne. The new Bank of Melbourne billboard campaign has prominent social media icons and this has obviously been relatively successful as it has generated more followers than NAB.

Retailers like Myer, David Jones, and Harvey Norman are at the lower end of the rankings. Harvey Norman however did appear to be pursuing a pretty successful Facebook places strategy. It was unclear whether this had been initiated by them or simply organic.

The Australian brand social media rankings

Brand Facebook likes
Quiksilver 1,213,398
Billabong 1,040,527
BONDS 629,363
NRL 373,949
AFL 343,217
Holden 228,059
Optus 52,079
Myer 43,359
Big W 36,491
VB 33,643
Telstra 25,584
Seven Eleven 24,730
David Jones 22,993
iiNet 18,888
Harvey Norman 8,837
Bank of Melbourne 8,290
NAB 8,245
Coles 5,360
James Boag’s & Sons 3,814
This ranking was created 18 August and the brands ranked were my best estimation of major Australian brands. If you think any are missing, drop me a line.

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What utilitarianism can teach us about product development

Building something truly useful is a fantasy for most designers, entrepreneurs, and product people. Most will build something that is a reasonable copy of something truly useful and along the way convince themselves that it is gonna be great, that the folks are gonna love it.

Help me understand why Twitter's search is so lamentably bad. With pressures to earn revenue surely having a robust, intelligent, usable, and deep search experience would be the best way to monetise their masses of data and compete with Google.
Google+ is a huge threat because it allows them to build a competing social search powered by their excellent search technology.

I just did an actual Google+ hangout for a meeting. It worked well. It would be nice to share documents in the session. That would be cool.
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