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Works at Spin It Social
Attended Baruch College/CUNY
Lives in New Jersey
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CEO, Spin It Social LLC, Social Media and Visual Consultant.
Spin It Social, LLCJune 2013 – Present (10 months)Ramsey, NJ

In April 2009, after a long-standing career at The New York Times, where I served as a supervising photo editor and communications specialist, I decided to dive into the field of Social Media. Never did I think that after living, eating and breathing a 24/7, 365 days a year news cycle, would I end up in a field that would rival it. Social Media is a beast, and the cycle never stops. Your business may open and close at a certain time of the day, but what people are saying about it and your industry, and rest assured they are talking, goes on day and night all around the world. So if this is the case, shouldn’t you be putting out great creative content, and most of all, listening to and engaging them? Absolutely!

My speciality is engagement. I was born with the gift of gab, but being a total extrovert does not guarantee that one will be successful in engaging people on Facebook and Twitter, or any other platform. As I always say, social media is a combination of psychology, sociology, marketing, and all around people skills 101. One can have all the bells and whistles in the world, including an ultra slick website, but simply put, there is no substitute for great creative content and quality engagement with the public at large. Thus the name, Spin It Social. I can take anything, spin it, and make it social.

Social Media/Visual Consultant for Life Reimagined
AARP, Life Reimagined

July 2013 – Present (9 months)

Develop social media outreach strategy 

Advise on social media “best practices”

Build active brand ambassador network

Create buzz for Life Reimagined across all social media platforms at large

Lead advisor on research, selection, and acquisition of stock imagery for use with newly developed LifeMap app

Involved in leading focus group for Life Reimagined at AARP Life at 50+ event, Atlanta 2013. Introduced and explained Life Reimagined’s new LifeMap app to participants 

Involved in coordinating/implementing social media efforts and creating content and visuals (inclusive of event photography) for Life Reimagined at AARP Life at 50+ event, Atlanta 2013

Advise on best practices for use of photography -- including rights

Build active network of photography, digital, and visual contributors for Life Reimagined

Director Social Media
Appnostic's TweetAgent Division
Former official Social Media Ambassador for Z NYC Hotel 

Former Photo Editor/Supervisor, The New York Times (1989-2009)

Bragging rights
Awarded The New York Times News Services Division’s Award of Excellence for outstanding performance and departmental leadership in coverage of September 11 and events in following months.
  • Baruch College/CUNY
    Bachelor of Arts/Political Science
  • Lyceum Francais Kennedy
    French Studies (Grade School & High School)
Basic Information
CEO, Social Media Specialist and Consultant Spin It Social LLC
•Experience in journalism/media/photography •Community management expert able to to drive significant consumer engagement for brands •Outstanding customer service and client relations skills •Creative content development specialist •Crisis management expert able to identify and resolve problems quickly and efficiently •Experience developing and implementing multi-platform social strategies •Experience developing and implementing content calendars and strategy •Experience with variety of social media monitoring services and mobile platforms •Well versed in Facebook ads, promotions, and insights •Knowledgeable in SEO and Google Analytics •Master networker with a talent for meeting/communicating with anyone •Extreme attention to detail and outstanding organizational skills
  • Spin It Social
    CEO/Big Kahuna!, 6 - present
    Director of Social Media, 2009 - 2014
  • The New York Times
    Photo Editor/Supervisor, 1989 - 2009
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New Jersey
New York - New Jersey
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