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Market Research in the Mobile World
MRMW is the Largest and Most Important Event for the Mobile Marketing Research Industry
MRMW is the Largest and Most Important Event for the Mobile Marketing Research Industry


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The rapid evolution of technology such as augmented reality, artificial intelligence and machine learning is changing the way businesses and marketers gain insight. Pokémon GO, the augmented reality game that has taken the world by storm, is a good example how fast the consumer world is changing.
The speed of adoption for new technologies has continuously increased and Pokémon GO is possibly the latest wake-up call to anyone not considering to continuously review and update their technology portfolio. At the upcoming MRMW Europe 2016 on Sep 14-15 in London, corporate researchers from Danone, Samsung, Philips, BBC, Unilever, Ericsson, Porsche, Lego and many more will share their lessons and challenges on adopting new technologies and methods for consumer insight.
Key highlights include:
- Discussing the challenges of evaluating new technology for insight generation
- Using machine learning to uncover new insights and improve analytics
- Sensors, implants and wearables as future tools of choice for research
- Exploring the use Pokémon GO for marketing and market research
- Click here ( to discover further highlights on our MRMW Blog
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Major brands speak about qualitative research as a source of competitive advantage ||
One of the hardest, yet most crucial, aspects of marketing research is to decode consumers' decision making. Companies need to go beyond numbers to understand consumer behaviour. However, leveraging qualitative research as a source of competitive advantage remains a challenge for many organisations.

At the upcoming Qual360 APAC conference on October 19 & 20 in Singapore, senior client-side researchers from Unilever, Citi, Facebook and Rabobank will explore how qualitative research can help businesses make better decisions, develop new products and services, and address common marketing and business challenges. See:

Highlights of their presentations include:
- Using qualitative research to understand changing asian cultures and values
- Blending qual and quant for advancing corporate decision making
- Adapting brand identities to local culture through qualitative insights
- Utilising qual as a source for competitive advantage for international brands
- Click here to discover more highlights on our Qual360 blog
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Five reasons why you should be at MRMW Europe 2016 ||
#1 Meet international brands eager to learn and share new market research practices
#2 Find out how augmented reality games (think Pokémon GO) can disrupt market research
#3 Learn the latest cutting-edge tools and technologies for mobile market research
#4 Explore how Internet of Things (IoT) and artificial intelligence can be used for MR
#5 Join the X-Factor show for market research and hear from innovative startups determine to disrupt the industry

More than 50 international speakers including senior executives from Ericsson, KLM-Air France, Lego, Porsche, Shop Direct, Danone, Telefonica, Samsung, Heineken, Philips, Travelex, Zurich and many more!

MRMW Europe will be held on Sep 14-15 in London. Find out more about MRMW Europe here:
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Winners of the 2016 MRMW Mobile Research Awards Announced ||
The 2016 MRMW Awards are a celebration of innovation and excellence in the market research industry and aim to recognize the hard work of individuals who have achieved significant breakthroughs in mobile market research. The award ceremony was held on July 19th at the 6th edition of MRMW North America conference in Fort Worth, Texas.

Field Agent, Lumi, Kantar Health and MDI were amongst the winners of the 2016 MRMW Awards. Meghan Ludvigsen of Verizon was awarded the coveted Mobile Researcher of the Year trophy.

For full announcement, please read here:
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Mark your Calendar for Asia's No.1 Qualitative Market Research Event ||

We are very pleased to announce the first round of speakers for the 2016 Qual360 APAC conference that will be held on October 19-20 in Singapore.

Building on the continued success of the only global conference series dedicated to qualitative research and insight, Qual360 is the ONE EVENT you NEED TO ATTEND to get up-to-speed on the latest innovation, methodologies and techniques in qualitative market research.

International clients and experts presenting include:
Ratna Pratik, Global CMI Director - Unilever
Ritesh Srivastava, Head of Consumer Insights - Godfrey Phillips
Solomon Huang, Head of Strategy & Insights APAC - Citigroup
Vinh Bao Do, Head of Sensory Consumer Insights - Symrise
Pankaj Jha, VP Consumer & Business Insights - Tata Teleservices
Hidayatullah Cahyatama, Founder & CEO - Cahyatama Consulting
Jason Wong, CI & Analytics Regional Lead - Harley-Davidson Motor
Anna Rokina, Global Social Analytics and Listening Lead - Lenovo
Anup Pradhan, Consumer Insights Lead - General Mills
Derek Lee, Audience Researcher, Marketing Science, Facebook
Neha Nandurkar, Product Manager - Saregama India
Serena Jacob, Managing Director, Qualitative APAC - TNS
and many more speakers!

Don't be left behind! Reserve your seat today at:
Qual360 APAC
Qual360 APAC
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A series of highlights from the live interviews +VisionsLive recorded at #MRMW  London 2013
After the first day of 'Market Research in the Mobile World' we've got a series of short highlights from the event made possible by the hard work of +Jasper Lim & +Jack Ramsay. Take a look and let us know what you think in the comments because we'd be very interested!
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