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Michael Thomson
366 followers -
Twenty something year old working for @DigitasLBi enjoying football and beer.
Twenty something year old working for @DigitasLBi enjoying football and beer.

366 followers
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Michael's posts

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Going on holiday? This Google patent plans to estimate where you are travelling too and serve you updated weather conditions - probably by a Card. http://www.freshpatents.com/-dt20150507ptan20150127263.php#top

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Google has patented the ability to create an "edge" or "relationship" between keywords (ads) and based on the performance of competitor keywords, make a recommendation to an "analyst" what the best keyword strategy should be. Doesn't sound ground breaking, but I want to know who'll get access to this insight; Google reps or account handlers? 

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"Wiffi is set to change this. It’s different than everything that has come before, yet it fits so perfectly into our lives." #wiffi

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Great read from the "other side". 

I think if you have to apologies at the start of an article with "First off, this is not a rant against media agencies or against communications planners" then it probably is a rant.

It was a rant, a nice one.

#mediavscreative  

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Publishers should check out Infobitt. News is a big source of discovery

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Industry needs clarity; is "mobile", mobiles and tablets or mobiles-only. I think laptops and tablets should be under "desktop". 

Google's stopped emboldening keywords you searched for in snippets. When did this happen or is it a test? #ctr 

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Google's going to offer photographic tours using your geo-tagged photography. The idea is that when you take a picture, you don't present the full view of the target. This crowd sources others pictures to then generate a tour. Exploring the world's wonders should become easier. 
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