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Ian Sherk
Works at Search Optics
Attended Eastern Michigan University
63 followers|346,367 views
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Ian Sherk

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A nice short video from Google outlining some good practices for managing AdWords accounts in an agency setting. Enjoy the next 16 mins : )
Optimizing AdWords accounts (for agencies)
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Ian Sherk

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Very neat.
Run a free website speed test from around the globe using real browsers at consumer connection speeds with detailed optimization recommendations.
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Ian Sherk

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Search is under integrated, and yes I am just as guilty as the very worst. SEM efforts are often segregated from the family that is the marketing mix. The synergistic relationship that could be, often times, never is.
I recall Sean Hickey emphasizing the value of SEM/marketing mix integration at Eastern's Search Marketing Workshop. This post I just read helped put the under-tapped importance of a coordinated digital marketing effort.

http://goo.gl/RWMh3
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Ian Sherk

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Very neat.
Run a free website speed test from around the globe using real browsers at consumer connection speeds with detailed optimization recommendations.
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Ian Sherk

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I would "(FB) Like" a good AdWords Quality Score, I would.

But I will save my "+1" for a good Quality Score algorithm. Since its belated birth in August 2005 on through to present day, the AdWords Quality Score has morphed into a wizard. I can only assume it is a wizard as Google won't confirm or deny it. Regardless, Mr. Potter compiles and processes untold amounts of data in real time and hands us palatable number. Many thanks Mountain View.

Step 1: Learn as many factors as you can and optimize accordingly within your scope of control.

Step 5.3: Profits

Read more about known factors involved in Quality Scores below. Its fairly comprehensive and an easy read.
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Have him in circles
63 people
Alf Sherk's profile photo
Justin Gleton's profile photo
Ryszard Talaga's profile photo
O-Butique Alışverişi's profile photo
Angelina Miller's profile photo
Josh Grabenstein's profile photo
Samantha Ella's profile photo
Adam DeVergilio's profile photo
David Hardcastle's profile photo
Work
Occupation
SEM Analyst at Search Optics
Employment
  • Search Optics
    SEM Analyst, 2013 - present
    Adwords/Bing Automotive
  • Cody Rocamontes Incorporated
    Development Director, 2010 - 2011
    Texas NPO
Basic Information
Gender
Male
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Networking
Story
Tagline
Conceptologist, Search Markenator
Introduction
I live in Ann Arbor now, but originally hailed from Canada. I enjoy stepping on a skateboard and have loved the sport for 13+ years.  My involvement in skating has me enthusiastic to be the director of development for Cody Rocamontes Incorporated's (CRI) online retail.   CRI is a non-profit organization based in Arlington, TX that supports building free safe places for people to skate. Other than that I like solving puzzles I find.
Bragging rights
98th percentile on Raven's Progressive Matrices and Wechsler.
Education
  • Eastern Michigan University
    Bus Marketing, 2010 - 2012
  • Krannert School of Management
    Bus mgmt, 2006 - 2009
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