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Red Maxwell
Works at JDRF
Attended Tufts University
Lived in Winston-Salem, NC
150 followers|83,492 views
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Red Maxwell

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Fom the TalentBrander Blog: There is no "EASY button" when you're creating company culture, but here are 3 "switches" that help: http://www.talentbrander.com/2014/06/there-is-no-easy-button.html?spref=tw
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Talent Branding and ACA: How Obamacare will shake up a pillar of big company employer branding
Can you feel the ground shake? It's the Affordable Care Act (ACA or Obamacare). Its roll out today marks an expansive change to the landscape of the American Healthcare system. These are shifts of seismic proportion. The shoc...
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Red Maxwell

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I'll be answering Talent Branding questions on HR Radio this Wednesday, Sept. 25th...
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Boring job listings yield boring recruits. Here are 3 tips to create compelling Help Wanted ads.
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Controversial Recruiting: Why HR people market like used car salesmen -- on the Tuesday Talentbrander: http://lnkd.in/q4NxXS
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Red Maxwell

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I'm digging Seth Godin's new review site, HugDug. Real humans review the best stuff (books, movies, merchandise) on the planet. Best thing about it- it generates money for charity. BTW, my review of the Perfect NERF gun made it on the front page.
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Global HR Trend: How Onboarding Programs are turbo-charging international growth...
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Recruiting Rock Stars: The rock star employee you want to hire is probably already employed. Here are tips to convert the "passive candidate:" http://lnkd.in/b43taF7
The best person for the job you're trying fill is probably working somewhere else. If she is capable, skilled and professional, it's highly unlikely that she is unemployed and is searching for the open position your company r...
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GenY is GenWHY. As in, "why the hell should I work for your Big company?" Here's what employer branders need to know about recruiting Millenials...
Gen Y/ Millenials see the world differently than someone from the class of '62. Back in post WWII America, recent grads would seek out employment at blue chip companies like IBM, GM or 3M. The bigger the company, the better. ...
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You're fired. Talent branders looking to manage company culture need to weed out the losers.
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Company culture is a Magnet that can attract or REPEL. Heed this warning on harboring a culture of fear: http://shar.es/J6SLq
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People
In his circles
314 people
Have him in circles
150 people
marc koffskey's profile photo
Lisa DiMona's profile photo
Mark Hurst's profile photo
David Miller's profile photo
Work
Occupation
Designer, Marketer, Internet Strategist
Employment
  • JDRF
    International Board of Directors, present
  • Onramp Branding
    President, present
  • Silkroad technology
  • Polo Ralph Lauren
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Winston-Salem, NC - New York, NY - Boston, MA - Manila, Philippines
Story
Tagline
Internet Design and Marketing Strategy
Introduction
Red Maxwell is an internationally recognized designer and branding/ marketing consultant based in North Carolina, United States. Noted for his work in the fashion and apparel industry, Maxwell set up Polo Ralph Lauren's in-house advertising design department and has developed branding and internet marketing programs for Hanes Brands (NYSE:HBI) and the Wrangler and LEE jeanswear divisions of VF Corp (NYSE:VFC). He has pioneered the field of Talent Branding and consults with Clear Channel (OTC: CCMO) and Tiffany & Co. (NYSE:TIF). Working with marketing guru, Seth Godin, Maxwell has designed and implemented trailblazing online marketing practices - including permission based email marketing, internet sweepstakes and viral marketing. Maxwell was a co-author/contributor to business bestseller, The Big Moo. An accomplished speaker, he has lectured at Wake Forest University's School of Business and presented at the TED Conference in Monterey, CA - on the subject of Parenting 2.0, managing childrens' online social activities.

Red Maxwell is also known as an ardent patient advocate for juvenile or type-1 diabetes. He serves on JDRF's International Board of Directors and  is the Chair of the MarComm Committee. Maxwell founded TypeOneNation.org the leading online community for type-1 diabetes.

Red Maxwell is currently President of Onramp Branding, a design/branding boutique that he founded in 2004.


Education
  • Tufts University
Basic Information
Gender
Male