Red Maxwell is an internationally recognized designer and branding/ marketing consultant based in North Carolina, United States. Noted for his work in the fashion and apparel industry, Maxwell set up Polo Ralph Lauren
's in-house advertising design department and has developed branding and internet marketing programs for Hanes Brands (NYSE:HBI) and the Wrangler and LEE jeanswear divisions of VF Corp (NYSE:VFC). He has pioneered the field of Talent Branding and consults with Clear Channel (OTC: CCMO) and Tiffany & Co. (NYSE:TIF). Working with marketing guru, Seth Godin, Maxwell has designed and implemented trailblazing online marketing practices - including permission based email marketing, internet sweepstakes and viral marketing. Maxwell was a co-author/contributor to business bestseller, The Big Moo.
An accomplished speaker, he has lectured at Wake Forest University's School of Business and presented at the TED Conference in Monterey, CA - on the subject of Parenting 2.0, managing childrens' online social activities.
Red Maxwell is also known as an ardent patient advocate for juvenile or type-1 diabetes. He serves on JDRF's International Board of Directors and is the Chair of the MarComm Committee. Maxwell founded TypeOneNation.org
the leading online community for type-1 diabetes.
Red Maxwell is currently President of Onramp Branding, a design/branding boutique that he founded in 2004.