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Alexander Berger
85 followers -
Web Analyst/ Controller E-Commerce +Tchibo
Web Analyst/ Controller E-Commerce +Tchibo

85 followers
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Google Universal Analytics - Lernen Sie Ihre Nutzer kennen, die Cookies kennen Sie ja bereits!
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Ensuring Data Accuracy with a Tag Management Policy
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When you create a really good report with great recommendations for the website and no one cares! #analyticsfails #analytics - See more at: http://analyticsfails.tumblr.com/post/58239947410/when-you-create-a-really-good-report-with-great#sthash.c4GkFK9J.dpuf
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analyticsfails.tumblr.com
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Have you ever implemented an attribution model which led to actions that resulted in higher revenues? There are a lot of different attribution models out there but does any of them really make sense?

1. What model did you use?
2. How did you analyse the data?
3. What actions were made after the analysis?
4. What was the outcome of those actions?
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