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Chalkbox Creative
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591 followers
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After a few years in Seattle, Amy May’s firm, May Designs, was outgrowing its original identity. Chalkbox designed a new identity that would reflect the firm’s attitude, approach and modern sensibilities, and project the success the firm has and will yet achieve.

The new logotype is sophisticated and modern, without being pretentious. And the pattern provides colorful energy and a reference to the spaces May Designs works with. The “door swings” scattered throughout the pattern were a happy accident.

https://www.youtube.com/watch?v=2S_PPTFxobQ
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Jenny Penney needed to spin off part of another businesses into this one, to narrow the focus to family documentary photography, one of her specialties. Chalkbox designed this new identity to reference Jenny's down-to-earth personality and the close, authentic, in-home interaction of her photography, which very often involves young children.

https://www.youtube.com/watch?v=ypRudfWkcKQ
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Cobalt Construction, a fantastic general contractor in Seattle, is celebrating 25 years of stellar home remodeling. One way to mark that milestone was a rebrand of the firm and its materials. Chalkbox designed a new, carefully constructed identity that plays well in the industry, reflects their maturity and their precise and clean manner of working, and is stylistically in line with their Seattle customers’ expectations.

Small brand details reference Cobalt’s work—the framing square accent in the corner, and the three-layer stack as building materials. Overall, the new work is contemporary and bold, with bright highlights.

https://www.youtube.com/watch?v=iqeFH0-aDGQ
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