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Raja Sandhu
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539 followers
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What a journey for this great team, I'm so lucky to have played a small part in it—designed the #logo and #branding for MuleSoft in 2009.

Working with the amazing CEO and this #startup in the early days to seeing things come this far is a beautiful thing... A reminder to stay passionate, persistent and patient. MuleSoft was acquired by Salesforce — Marc Benioff.

"Marking the biggest acquisition in its history, Salesforce has agreed to pay $6.5 billion... for MuleSoft "

https://www.forbes.com/sites/bobevans1/2018/03/30/salesforce-and-mulesoft-why-marc-benioff-is-so-right-and-the-penny-pinchers-are-so-wrong/#2dab92279710

https://www.facebook.com/rajasandhu/posts/10158666303195393
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O CANADA 🇨🇦 Brought home the Gold baby!

I didn't really "win" gold but, I did get an Honorary Gold Medal from the CCAA—Canadian Collegiate Athletics Association. Crazy right? I can't even run around the block without having to keel over.

In 2010 I was lucky enough to be asked by this great Collegiate organization to develop their new identity, logo and branding systems. The CCAA is the Canadian equivalent of the NCAA in the U.S. They enrich student lives with opportunity through high-level intercollegiate sport and academia.

Given how epic this task was, I knew I'd have to solicit the help of a legend in the world of corporate identity—Bob Wolf. He da' real OG. His work is seen in space (the Lockheed Martin logo is on the space shuttle) and all over the world (The Bank of America logo). I learned a lot from him.

So the the idea for this logo came to me while kicking around a soccer ball one fine fall day after the rain. The ball rolled over a wet maple leaf that was on the ground and it stuck to one side. I kept kicking ng it around but it wouldnt come off. Seeing that leaf—which represents all things Canadian—curved around the ball like that was too cool. I knew then that this would be the concept behind the logo.

Lesson? Play outside more

https://www.instagram.com/p/BgRliYqHV9S/?hl=en&taken-by=rajasandhu
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In light of recent news (Melania Trump), thought I'd l mention that a few years back, I too got an 'Einstein Visa' 😆

"Nicknamed the "Einstein Visa", the EB-1 is in theory reserved for people who are highly acclaimed in their field - the government cites Pulitzer, Oscar, and Olympic winners as examples - as well as respected academic researchers and multinational executives."

Thanks to www.PathLawGroup.com and Ashkan Emami for their outstanding professional service in securing my O-1 VISA. I highly recommend working with this great team of passionate attorneys. And thank you, Shailesh Tyagi.

#NoDegree #NotEinstein #NonOlympian #NailedIt #O1-VISA

https://www.facebook.com/pathlawgroup/posts/1949466958600147
Path Law Group
Path Law Group
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I've been so fortunate to have worked closely on an important Holywood movie— The Black Prince— Brought to you by Brillstein Ent. Los Angeles (known for Academy Award winning, 12 years A Slave) It's a tragic story of historic importance that gives true insight into the the last king of Punjab and how the British used deception and timing, to take over the kingdom from a boy king. The british were too afraid of the Sikh Empire to 'attack' when the King was alive.

The movie's trailer launch was at Cannes Film Festival and was screened to a very happy audience.

Here is a link to the trailer that went viral getting almost 3 Million views in just 3 days so far.

#theblackprince #trailer #video #moviebranding #moviepackaging #film #marketing #logodesign

A special thanks to Jasjeet Singh for the vision to make something this risky, when everyone said no. And to Kavi Raz for the brilliant writing and direction. Satinder Sartaaj for his acting debut from being a world-wide singing superstar. And thanks to Joss Monzon.

https://youtu.be/p2wflHSDY7I
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I cleaned up at the 4th Annual BBA's yo!.. With 12 big awards:

Top Honours

Best Design Agency of the World - Raja Sandhu
Best Brand of the World - Raja Sandhu for Paradiso Productions
Best Brand of Europe & Russia - Raja Sandhu for KelDoc
Best Brand of Asia & Arabia - Raja Sandhu for Paradiso Productions

Silver

Best Brand of North America - Raja Sandhu for tlkn
Best Brand of North America - Raja Sandhu for HER Magazine
Best Brand of Europe & Russia - Raja Sandhu for MyEd
Best Brand of Asia & Arabia - Raja Sandhu for Novanet
Best Brand of Asia & Arabia - Raja Sandhu for The Times of India
Best Brand of Asia & Arabia - Raja Sandhu for NETMONASTERY
Best Brand of Asia & Arabia - Raja Sandhu for Americostech
Best Brand of Asia & Arabia - Raja Sandhu for I CAN FLY WASINC International

The Best Brand Awards recognize high-profile design agencies and designers from around the world for the brands they create. The biggest design firms and greatest designers (some of my heroes and idols included) have won in previous years and continue to participate.
This year though, I killed it.

I am deeply humbled and honoured and would like to thank my wife, CEO of life.

Happy Holidays. Celebrate responsibly.

PS: Thank you Best Brand Awards for this amazing recognition and kudos to your fine panel of judges.
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What a cool project, I designed this logo for FOX® and the FX™ networks for their new station featuring shows like the Simpsons, Always Sunny in Philadelphia... and Animation Domination ft +majorlazer
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Branding TV Networks

Working with Ryan Seacrest and Mark Cuban, this project was really cool.

I was asked to #design the AXS TV logo in partnership with Barker DZP. AXS is seen by millions.

Not often do we get to create #design , #branding and #logo systems for #television networks (ok, maybe a few times :D ) but it's always a an honour, especially seeing your work all over Vegas.

That's Taylor Swift in the back.
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Branding the Bollywood Oscars: Throwback.
The The Times of India Awards aka ‪#‎TOIFA‬ an A-List, red carpet affair. I had the honour of inventing the trophy/statuette and designing the logo/identity back in 2013. Working with the very talented Daniel Radu on the motion graphics was a pleasure, have a look at this little sequence.

PS: A special thanks to the legend, Shah Rukh Khan for his kind words on the trophy design—and his desire to want one!..

...and to meeting the great actors: Priyanka Chopra Deepika Padukone Katrina Kaif Ranbir Kapoor Abhishek Bachchan Aishwarya Rai Bachchan and more.
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