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Business Book Summaries
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Business Book Summaries

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Just as evergreen trees remains green and lush through all the seasons, so should companies remain strong and steadfast, retaining their customers the way evergreen trees retain their leaves. Evergreen companies know that current customers are far more valuable than new ones. In Evergreen, Noah Fleming offers companies step-by-step advice on how they can build long-term relationships with their customers and increase profitability.
http://www.bizsum.com/summaries/evergreen
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In Igniting Customer Connections, 30-year marketing veteran Andy Frawley presents the results of research spanning over 4,000 consumers and 10 billion transactions, showing how his marketing approach--return on experience × engagement, or ROE2--has an enormous impact on business returns and brand equity. Simultaneously addressing customers' experience and engagement with a business's brand complements return on investment (ROI), the old marketing standard, but also creates fundamental, lucrative changes in a company's marketing practices.
http://www.bizsum.com/summaries/igniting-customer-connections
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Steven R. Shallenberger's Becoming Your Best outlines 12 principles of highly successful leaders. Building on the work of Stephen M. R. Covey, who introduces this book, Shallenberger uses personal anecdotes, professional experience, and specific tools to help people reach their personal and professional best. Many of his 12 principles focus on personal attributes first, then broaden to encompass leadership. They are designed to help individuals develop their own cultures of excellence in every aspect of their lives.
http://www.bizsum.com/summaries/becoming-your-best
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Scientific discoveries explain how habits are formed and how people can change them. In The Power of Habit, Charles Duhigg uses well-known figures and companies, such as Rosa Parks and Starbucks, to show how habits helped them become successful. He digs into how people form habits and how companies use these habits to their advantage.
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In The Wisdom of Titans, author William J. Ferguson talks to 11 successful entrepreneurs from a variety of industries--including healthcare, entertainment, real estate, hospitality, and engineering--to see what it took for them to make it in business. Less than 1 percent of entrepreneurs truly reach the level of success where they are considered titans. However, Ferguson finds that there truly is a blueprint for success comprising such traits as passion, integrity, a desire to learn and teach, and a willingness to take risks.
http://www.bizsum.com/summaries/wisdom-titans
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In Make Waves, Patti Johnson provides a complete and impactful assessment of making a difference and affecting change in a wide variety of corporate structures. She believes that CEOs, executives, and managers are looking for the next generation of “wave makers,” defined as employees, staff members, or fellow leaders who seek to change conventional business modalities. To achieve success and exceed demands, needs, and goals, companies must create new avenues of thought and action and adopt a mind-set that breaks from the traditional methods and practices inherent in the course of day-to-day business.
http://www.bizsum.com/summaries/make-waves
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Business Book Summaries

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A lack of leadership results in problematic work behaviors, such as poor performance and absenteeism. Unless supervisors take responsibility for good workplace relationships, their companies' cultures will suffer. The problems start when employees are promoted to leadership positions without the necessary skills and training, which can lead to workplace drama. In No-Drama Leadership, Marlene Chism presents a new model where everyone is a leader--from frontline employees to CEOs. This encourages people at all levels to learn from one another and become more aligned, aware, and accountable.
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Millennials have entered the workforce in droves, and now outnumber Baby Boomers. Millennials have a reputation for being entitled, lazy, and difficult to work with; other generations see them as being clueless and needy. In Millennials & Management, Lee Caraher explores the reasons behind these generalities, dispels the myths, and gets to the truth about who Millennials are and how managers can work with them. She asserts that businesses that recognize the value of Millennials and encourage their participation and growth in the workforce will have a competitive advantage.
http://www.bizsum.com/summaries/millennials-management
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In Humanizing Big Data, Colin Strong offers advice to marketers on various types of data and how to best analyze and utilize them for their businesses. He examines the changing relationship between brands and consumers caused by big data and the new forms of analysis required.
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During the last few decades, managers have focused on reducing costs to improve productivity rather than simply improving their strategies. Business schools have also provided little guidance and research about the role of the sales force in implementing strategies. In Aligning Strategy and Sales, Frank V. Cespedes helps salespeople discover the gap between the actual practice of selling and the theory of developing strategies. He also presents his planning framework that can help salespeople develop their next competitive advantage—getting sales results that achieve corporate goals.
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In Make It Matter, Scott Mautz addresses the need for managers to infuse meaning into their workplaces, which will, in turn, improve the lives of their team members. By helping their employees understand their purpose and the importance of their individual contributions, they will instill in them a deeper sense of company loyalty. Managers who adhere to Mautz’s suggested techniques can enjoy long-term, sustained success.
http://www.bizsum.com/summaries/make-it-matter
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In When Millennials Take Over, Jamie Notter and Maddie Grant demonstrate that in order to succeed in today’s quickly evolving business landscape, organizations must start aligning to the needs and working styles of the next emerging wave of professionals: Millennials.
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Business Book Summaries are produced by EBSCO Publishing. Founded in 1988, EBSCO Publishing is one of leading providers on online learning and reference solutions to companies, educational institutions and libraries throughout the world.
Introduction

Business Book Summaries (BBS) provides comprehensive, concise summaries of the best business books available. Using stringent criteria, only the top business books published each year are selected to be summarized.  More than 260 summaries are produced each year…that’s one each business day.  The BBS Library includes more than 1,000 summaries of the top business books from the last 20 years, and is constantly growing.   The summaries are available in a range of formats, from text to PDF to MP3 to PowerPoint to PDA. 

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BBS summaries are created by a dedicated team of professionals. The author’s key points are presented, and the content of the book is compressed into comprehensive and concise summaries. BBS includes the following subject areas: Business Biographies, Business Strategy, Customer Satisfaction, Diversity, Economics, Entrepreneurship, Finance, Global Business, Human Resources, Innovation, IT/Internet, Leadership, Major Works, Management, Marketing, Personal Growth, Productivity, and Social Responsibility.
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