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Cyber Monday shopping shatters sales records, beats expectations

It's good news for brands and marketers as the 2018 holiday season kicks off with a bang.

Consumers spent $7.9 billion Monday, making it the biggest shopping day in U.S. history, according to Adobe Analytics figures released Tuesday. The number is almost 20 percent (19.3) higher than last year. Adobe had predicted $7.8 billion.

Why it matters
This year’s holiday shopping season online has broken a number of records and established new trends, including the highest sales for Black Friday and Thanksgiving, the most sales from smartphones, a spike in social referrals and an increase in Buy Online Pick Up In-Store (BOPIS)  sales. This is obviously good news for brands, and it also provides a lot of opportunity.

Despite the surge in mobile sales, conversions on smartphones trailed behind desktops and tablets.

In future holiday seasons, marketers should consider discounts and other incentives well before the Black Friday/Cyber Monday weekend, including a special emphasis on Thanksgiving Day shoppers. BOPIS is relatively new and not at all limited to holiday shopping, and efforts to make the so-called “click and collect” process easy for consumers will likely pay off in the long run.

Finally, it’s become clear that with more than $2 million spent shopping on smartphones on both Black Friday and Cyber Monday, mobile shopping is here to stay. Marketers should prioritize an easy-to-use, pleasant mobile experience.

If you need any e-commerce marketing help, call the experts at SPYDER, 833 3 SPYDER / 833 377 9337

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