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Are Gmail ads back in action? Here's why we think they are! http://bit.ly/242RmUV
At last year’s I/O Developer Conference, Google reported that their email service had a total of 900 million users, and that 75% of those users accessed their Gmail accounts via a mobile device. Globally, the email market at large is comprised of 2.5 billion worldwide users across a variety of platforms and providers, and that …
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If you haven't yet considered implementing Dynamic Search Ads into your paid search program, here's why you might want to: http://bit.ly/1VOf82o
Dynamic Search Ads (DSAs) are becoming one of our agency’s favorite programs to run for clients, particularly for those that operate in a highly competitive non-brand space in paid search. DSAs aren’t new, but more and more every day we’re understanding their increased value. For those that aren’t familiar with, or aren’t running dynamic search …
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In need of some new strategies to grow your customer universe and increase revenue? Read about our Extended Networks Marketing solutions: http://bit.ly/1rcuAbw
In this day and age, the more places we can be – meaning platforms, channels, devices, and different content forms – the greater the opportunity is to meet consumers in their highest moments of intent. Having a multi-channel, cross-device presence isn’t anything new; in fact, today, it’s a requirement for most modern marketers. But what …
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Bear Naked is digging its claws into mobile customization, leveraging IBM's Chef Watson to power a new granola maker. Read comments from our CMO in Mobile Marketer: http://bit.ly/1rk09kh
Bear Naked is bringing a new spin to finding the right granola flavor via a mobile-optimized site that leverages IBM Watson to customize flavor suggestions based on users’ responses, offering the closest match for their tastes.
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PM Digital CEO, Chris Paradysz, weighs in on the growth potential for digital v. in-store in this month's issue of Women's Wear Daily. "What really matters is that brands have now seen the fact that their customers are browsing, shopping and buying from everywhere, at any time, and across multiple screens…. If we know a multiple-channel customer is worth 50 to 100 percent more in value over time, then we ought to be accelerating our investments in digital to store and in-store digital marketing." Read more on page 24: http://bit.ly/1qJRrez
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Data is often how we translate the “why” behind consumer behavior or campaign performance into the “how” and “what” of our marketing strategies. But data that's fragmented across platforms doesn't paint a clear picture of the customer across a variety of complex touch points. Read more about the steps necessary to make better sense of your data:
If you were to ask a marketer today what their most critical priorities are, you would likely hear things like “targeting and segmentation”, “attribution”, “content and campaign optimization” and “understanding engagement across touch points”. As an industry, we find ourselves facing a tremendous amount of complexity – ultimately a function of how dramatically and rapidly …
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How has the role of display within the paid media environment changed, and what are the new opportunities today? PM Digital's SVP of Paid Digital Media, Valerie Davis, weighs in. Don't miss Valerie today at Kenshoo's K8 Summit - Tying Together Our Fragmented Ecosystem! http://bit.ly/1T1Q8xP
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The power of socialmedia is playing a major role in the Beyoncé/Rachel Roy feud. What might the implications be to Roy's clothing brand? Check out what we had to say: http://bit.ly/1rf1U1H
Designer Rachel Roy's dust up with Beyonce could have long-term damaging affects on her clothing line.
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A recent deal made by Avery Dennison and smart products platform, Evrything, will make the Internet of Clothing an impending reality. What does it all mean? Read our CEO's thoughts in Digiday: http://bit.ly/1pkMdEu
The Internet of Clothing is coming. But how does the Internet of Things apply to the apparel world?
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The paid search environment has changed drastically over the past few years. What's changed, and what are the new opportunities available to be smarter in paid search? Check out what our SVP of Paid Digital Media has to say: https://www.youtube.com/watch?v=64pL_Q_2VV4
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Is there such a thing as going too digital? Read our thoughts on a luxury retailer's latest move to digital only: http://bit.ly/25UHCdJ
Is there such a thing as going too digital? Today’s customer journey is overwhelmingly characterized by online behavior, there’s no questioning that. But it doesn’t necessarily mean that the allure of shopping in the physical store has completely disappeared. A recent NY Times article announced that elite luxury brand, Michael C. Fina, will be closing …
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What happens when an iconic fashion brand clears out its Instagram house in the wake of a new creative director? PM Digital experts weigh in:
To make way for Anthony Vaccarello, Yves Saint Laurent deleted its entire Instagram history Wednesday.
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In their circles
67 people
Have them in circles
76 people
Trust Artha Futures's profile photo
Laura Benigno's profile photo
BHH Consulting, Inc.'s profile photo
Eric Streiff's profile photo
Ifa Tola's profile photo
Motivators Promotional Products's profile photo
Crestline's profile photo
Ambling Management Company's profile photo
marion sharkey's profile photo
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PM Digital is a Digital Marketing Agency that specializes in paid search, SEO, social media, and shopping feed management. By developing and implementing customized Internet marketing campaigns, PM Digital drives qualified traffic to websites to surpass sales goals. For more on PM Digital’s thought leadership, please visit: http://www.pmdigital.com/.