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Conventional marketing wisdom might say that bidding on your own branded keywords isn't the most economical choice. However, it might be time to give this strategy some thought. Here's why:
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10 years ago, a startup company named YouTube put its first video online. Today, YouTube attracts 1 out of every 7 people on the planet. Take a look at this recap of the past decade with the viral video giant. Happy Birthday, YouTube!
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Fewer #impressions don't necessarily mean your brand is losing out on #conversions . Take a look at some key #targetingstrategies that ensure you're getting the right impressions to drive clicks:
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PM Digital + seoClarity Webinar: Google’s Mobile Algorithm Change

Tuesday, April 7th at 3:00 PM

Click here to register: http://bit.ly/1FpJJbC 
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Search data and high-fashion collections? In his latest contribution to Luxury Daily, our Co-Founder and CEO, Chris Paradysz, explores how these seemingly unrelated areas can join together to drive innovation.
To make it in fashion one must take risks. Designers must find a new perspective, hone a unique voice, and, every season open their collections up to outside ideas and influences. In my latest contribution for Luxury Daily, I offered my insights on the Hidden Power of Suggestion in Risk-Taking. Drawing upon search data, I explore the ways in which designers could, and should, leverage existing consumer data within their collection forecasts. Whil...
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What does Twitter's short-form native video feature mean for the future of Vine?
Late last month, Twitter announced the rollout of its new native video feature, which allows mobile users to shoot, edit and post video clips up to 30 seconds long from right within the social network’s iPhone and Android apps. This capability will surely bring more videos to more users’ feeds than ever before, but what will it mean for Vine, the shortform-video-sharing network already owned by and fairly well integrated into Twitter? Twitter acq...
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Today's biggest stars aren't necessarily coming out of Hollywood. Thanks to YouTube, online personalities are becoming today's biggest celebrities. It's all about #GenerationYouTube!
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While ‪#‎FacebookAlgorithm‬ updates are often the cause of groans all through the marketing world, the new changes might not be so far off from your brand's content marketing strategy. Here's why: http://bit.ly/1zMLlI4
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"Keep your target audience and their needs in mind and you’ll be more successful." PM Digital's Senior Director of SEO, Rachel Gordon Lindteigen, talks about common mistakes to avoid during Google's mobile update. #Mobilegeddon #ExpertsWeighIn #GoogleUpdate
Mobilegeddon. Mopocalypse. These terms show the panic some feel in the face of Google’s mobile-friendly update, due to affect search results from April 21. This latest update was announced in February. It shouldn’t have come as a surprise, because Google has been talking about becoming mobile-friendly for some time now. As the Google announcement pointed …
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Makeup, Skincare Brands See Search Engines Driving One-Third Of Traffic To Sites 
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Facebook's recently announced Dynamic Product Ads are still in beta, and while you wait for the wide release, we've compiled a few reasons why you should be leveraging the already available Product Ads on Facebook.
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To celebrate the best in movies, brands have tapped the best in blogging. Brand-nominated social influencers will again convene in the #VFSC to help brands stay relevant during all of the #Oscars social chatter.
Once a year, a group of the biggest cultural influencers in the world flounce down the red carpet, pose for the cameras, and receive global adoration for their work in film – and the rest of us watch, and tweet, and re-watch and re-tweet with adoration or scrutiny, or both. The Academy Awards inspire momentous social conversation across demographic and platforms. And brands, of course, do not want to miss out on the fun. For the past several year...
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In their circles
67 people
Have them in circles
69 people
Trip Foster (ZDXMark)'s profile photo
John Lynch's profile photo
Direct Agents's profile photo
Khurram Khan's profile photo
Jayson Akers's profile photo
Amy Koop's profile photo
Kristin Schiff's profile photo
Steven Snyder's profile photo
Laura Benigno's profile photo
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PM Digital is a Digital Marketing Agency that specializes in paid search, SEO, social media, and shopping feed management. By developing and implementing customized Internet marketing campaigns, PM Digital drives qualified traffic to websites to surpass sales goals. For more on PM Digital’s thought leadership, please visit: http://www.pmdigital.com/.