Not so long ago, being reasonably trustworthy was good enough.
But soon only the extremely trustworthy will thrive. If you accidentally try to order the same song twice
from iTunes, you’ll be warned that you already own it. Not because it would be illegal or unethical for
Apple to profit from your forgetfulness. There’s a clear business reason: The leaders of iTunes realize
there’s no better way to make you trust them than to be totally honest when you least expect it.