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Extreme Trust Book
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Extreme Trust Book

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Don was recently interviewed in Singapore.
Terms of Use | Privacy Policy | The opinions expressed are those of the authors of articles of this website and do not necessarily state or reflect the views of Peppers & Rogers Group. Peppers &am...
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"Not only does intention lead to action, but action leads to intention." -- #ExtremeTrust
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Good morning! It's time for our Extreme Trust Question of the Day: Carrie had her Manolo Blahniks, Milton had his Swingline stapler. Do you have a brand or product you can't live without?
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Happy Friday and #maythefourthbewithyou ! Interesting article today: Are employers more likely to trust your LinkedIn profile with or without Slideshare? We'll find out soon enough!
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Great infographic on customer experience! Original image here: http://bit.ly/IC5o72
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Have them in circles
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Extreme Trust Book

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Great interview of Don Peppers and Martha Rogers :
Extreme Trust and why it's important for your customers and your business - Interview with Martha Rogers and Don Peppers
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Watch out, Don Draper! The most trustworthy form of advertising may surprise you #infographic #extremetrust
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+AT&T Chief Regrets Offering Unlimited Data for iPhone" http://nyti.ms/IHGLFm via +The New York Times #extremetrust #custserv
Randall Stephenson, AT&T's chief executive, spoke about the state of the wireless industry at a conference this week, and he shared some surprisingly frank comments about the iPhone. He said h...
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Good morning! This week's theme is Ch 3 - Trustability: Capitalist Tool. How can #extremetrust generate happy customers & big profits?
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[INFOGRAPHIC] Facebook likes are symptom, not cause, for customer loyalty.
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Empathy is powerful leadership tool, but it's also key to trustability. Companies who can anticipate their customers' needs are the future of business. Do you have a special someone in your life who knows how to help without even needing you to ask for it?
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Did you know? Today is National Honesty Day! It was founded by M. Hirsh Goldberg in the early 1990s, inspired by his work writing The Book of Lies. Goldberg thought since April began with a day dedicated to lying (April Fools Day), it should end on a higher moral note.

So let’s celebrate by being more open and honest with each other – do you have a story when honesty worked out for the best (or the worst)?

(Art by Vladimir Gorsky)
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Do things right. Do the right thing. Proactively.
Introduction
Not so long ago, being reasonably trustworthy was good enough. But soon only the extremely trustworthy will thrive. If you accidentally try to order the same song twice from iTunes, you’ll be warned that you already own it. Not because it would be illegal or unethical for Apple to profit from your forgetfulness. There’s a clear business reason: The leaders of iTunes realize there’s no better way to make you trust them than to be totally honest when you least expect it.