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Mark Davidson
1,927 followers -
I push buttons on a keyboard until magic comes out. Forbes Top 50 Social Media Power Influencer 2012.
I push buttons on a keyboard until magic comes out. Forbes Top 50 Social Media Power Influencer 2012.

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It's the month of love! On Sunday, Feb 10 at 8:30 PM ET Join us as we talk #love and #socialmedia with our special guests +Mark Davidson   and +Yukari Peerless  > http://bit.ly/Ugb4Ve
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Why Creepy People Give Us the Chills

"Now a new study suggests that people who fail to appropriately imitate the mannerisms of others during social interactions can actually make their peers feel colder—like Bates, they send a literal chill down the spine...

"Friends frequently copy speech patterns and body language, a type of imitation called behavioral mimicry. Psychologists suspect that this behavior, which usually goes unnoticed by either party, can help to build trust..."

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The Psychology of Sharing

Just so we are clear...

The reasons that people give for engaging in a behavior and why we actually do engage in a behavior are usually two very different things.

The word "psychology" is used here. It's market research and not psychological research. However, I think you'll find value here.

The piece itself was carefully crafted to be shared. It's a good example of what to do. As mentioned in the PDF, email is still king and this is the type of piece that is designed to be forwarded through email.

It appeals on a few different levels. Branding. Positioning. Image. Demonstration. Value.

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