Just so we are clear...
The reasons that people give for engaging in a behavior and why we actually do engage in a behavior are usually two very different things.
The word "psychology" is used here. It's market research and not psychological research. However, I think you'll find value here.
The piece itself was carefully crafted to be shared. It's a good example of what to do. As mentioned in the PDF, email is still king and this is the type of piece that is designed to be forwarded through email.
It appeals on a few different levels. Branding. Positioning. Image. Demonstration. Value.
"Now a new study suggests that people who fail to appropriately imitate the mannerisms of others during social interactions can actually make their peers feel colder—like Bates, they send a literal chill down the spine...
"Friends frequently copy speech patterns and body language, a type of imitation called behavioral mimicry. Psychologists suspect that this behavior, which usually goes unnoticed by either party, can help to build trust..."
- Shift+One MediaContent Marketing & Communications Strategist, 2007 - presentStir some emotions. Spark an idea. Be a catalyst for conversation.
・ Content creation, marketing, and distribution
・ Social marketing & communications strategy/execution
・ Brand strategy, management & execution
・ Develop online identity and image
・ Strategic messaging
My personal interests include #gadgets #technology #pcgaming. I'd rather pound nails than talk about hammers.