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Denis Labelle
+You / You+, High Performance, Google+ Creator
+You / You+, High Performance, Google+ Creator


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+You / You+ - Thrive On Google+
The Next Generation of Creators is Here. +You / You+ equals possibilities. The network to help bring about amazing content, network for purpose, create interactions and help people. Become a creator who helps create a network and community to provide creators the support, resources and community that allows them to excel. Network with other creators to collaborate on projects, improve your creativity, and grow your audience. Start here:

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There is a mission in the popular video game Call of Duty ( where the player, as a Russian conscript, must help capture and defend an apartment building from waves of German attackers until reinforcements arrive. The squad leader in this mission is named Sergeant Pavlov. Also, the multiplayer version contains a map of Pavlov's House.

Pavlov, his house and the tale of four defenders (initially) holding an apartment building against all-out assaults by the German army ( is something that’s been poured over again and again as army psychologists, war aficionados and army military planners try to understand the most ineffable of things: the motivation of men who have to take action in the face of certain death.

Overcoming fear is always part of a structured process ( but what happens inside us when things happen suddenly? Why do some of us “freeze up” and “chicken out” ( and others seize the moment and lunge forward delivering performances to match Pavlov’s and his tiny group of men?

Real-time studies of moments that demand courage show that there are two components to fear: one is cognitive and the other visceral and psychosomatic. And until they are in alignment our behavior is not easily predicted by the degree of fear we face no matter what we say ourselves:

Bravery, of course, takes many forms and it has to start with belief in the first place The elements that emerge that make it possible however are counterintuitive: Kindness, empathy, self-care We are learning that culturally we can instill more bravery by being open and inclusive:

In “The Sniper Mind” as I looked at the amazing physical and mental performances of lone individuals against incredible odds there was no shortage of tales of bravery and snipers, of course, train themselves to be caring and empathetic, thoughtful and analytic. They push against the boundaries of their physical, mental and emotional restrictions and try to evolve in the best possible form of themselves.

Bravery, of course, takes many different shapes: Fortitude in the face of overwhelming personal difficulties is just another form of bravery and courage has specific attributes.

People exhibit bravery in the most horrific of circumstances. And there are brave people in the world always.

What makes this world so amazing is not its science or nature or the things we discover about it all the time that only show us just how little we know. What makes it amazing and what makes life worth living is the fact that, in each other, we discover the capacity to rise to such extraordinarily high levels of performance that life itself becomes incredibly valuable; an adventure that has to be lived in order to be experienced.

I trust, today, you did what was required of you. The coffee pot is full of freshly brewed coffee and the stack of donuts, croissants, cookies and chocolate cake is making this day feel special. Have an awesome Sunday wherever you are.
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+Denis Labelle is... The Protagonist
ENFJs are natural-born leaders, full of passion and charisma. Forming around two percent of the population, they are oftentimes our politicians, our coaches and our teachers, reaching out and inspiring others to achieve and to do good in the world. With a natural confidence that begets influence, ENFJs take a great deal of pride and joy in guiding others to work together to improve themselves and their community.
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Understanding >
(image by +Mark Rodriguez)
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+You with +Erno Rubik
"My father engineered gliders, (you still see them in the sky over Hungary today) and my mother was a poet. So perhaps I represent the meeting place of science and art... When I first developed the cube, I was exploring a structural question to give my students – how to make an object that could move on three axis? I put colored paper on each side, so I could follow the motion of the little squares. I jumbled the cube and enjoyed the movement of the colors. Then I wanted to put the squares back in their place, and I discovered the real challenge: how to return home?"
Collection: Rubik's Cube - All thing cubed >

About +You / You+ - Thrive On Google+
The Next Generation of Creators is Here. +You / You+ equals possibilities. The network to help bring about amazing content, network for purpose, create interactions and help people. Become a creator who helps create a network and community to provide creators the support, resources and community that allows them to excel. Network with other creators to collaborate on projects, improve your creativity, and grow your audience. Start here:
Erno Rubik
Erno Rubik
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Congrats, +Google+.
Google+ and SnapChat are currently tied as the most popular social networks in the U.S., according to a new ranking compiled by CenturyLink.
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How-To Talk Digital Marketing, Ecommerce, SEO, SEM & Web Analytics

I. Digital Marketing

. Analytics or Web Analytics Tools > The analysis of data generated by people’s activity on websites or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns.
E.g. “I’m using web analytics tools to come up with ideas to redesign my website.”

. App (Application) > A program designed to run on smartphones, tablets and other mobile devices.
E.g. “My house needs painting, so I used a local app to find a reputable service near me.”

. Banner Ad > A form of advert found on web pages and mobile applications, usually in image format.
E.g. “I’m using banner ads to bring new customers to my website.”

. Blog > A regularly updated website written by an individual, typically in a conversational style, and focused on a specific subject.

. Browser > A computer program used to navigate the Internet on computers, tablets and smartphones. Examples include Chrome, Firefox, Internet Explorer and Safari.
E.g. “I’m not sure why my website looks different depending on the browser a person is using.”

. Clickthrough Rate (CTR) > The number of times people click on an item of interest, like an advert, in comparison to the number of times users are exposed to that item.
E.g. “My clickthrough rate on ads about external painting is 2%, but my CTR on ads about indoor murals is less than 1%.”

. Content > The digital material available to users, via text, video, audio, images, etc.
E.g. “I’m adding more image and video content to my site, so it’ll be more engaging.”

. Conversion or Goal > The action you want visitors to perform. Examples include ecommerce purchases, form submissions, phone calls, and video views.
E.g. “My main goal is for people to book a consultation on my website, but signing up for my email newsletter would also be a conversion.”

. Conversion Optimization > The process of increasing the percentage of visitors who complete your goals.
E.g. “Once I add a new line of faux finishes to my website, I’m going to start focusing on conversion optimization.”

. Conversion Rate > The ratio of conversions to visits, often used to measure digital performance.
E.g. “I’m not sure why, but my conversion rate on external painting is very low for male visitors.”

. Cost per Click > The amount of money required to produce a single click on a digital advertisement.
E.g. “Cost per click prices seem to be higher during weekends, so I’m only running my campaigns during the week.”

. Crawler or Spider > A program designed to systematically browse content on the Internet and collect information about it to help searchers find what they’re looking for.
E.g. “I’m scared of spiders, but not the ones that help my website appear in search engines.”

. Desktop > A non-mobile device like a personal computer or laptop computer.
E.g. “I prefer to use a desktop computer at home, but when I travel I use my tablet.”

. E-commerce > The sale of products and services online.

. Email Marketing > The process of using email messages to share information and promote products and services.

. Homepage > The introductory or “main” page of a website.
E.g. “On my homepage, visitors can see examples of my most beautifully painted houses.”

. HTML > Hypertext Markup Language. A language used by web developers to create websites.
E.g. “My website was written using HTML.”

. Impressions > The number of times an advert is displayed.
E.g. “My new marketing campaign for kitchen painting has received thousands of impressions, but I’m not sure if I’ve booked any sales yet.”

. Index > A searchable catalogue of web pages and digital content used by a search engine to provide relevant results.
E.g. “Before my site appeared in the search engine’s index, people couldn’t find my website when they searched for foyer murals.”

. Keyword - A word or a phrase typed into a search engine, which businesses can target as part of their advertising campaigns.

. Landing Page > The first page on a website that a person usually sees—not necessarily the home page of that website.
E.g. “I’m adding a coupon to my landing page so that my website visitors will be encouraged to buy.”

. Link > A text or image that provides a link from one web page or website to another.
E.g. “When a major home decor blog linked to my website, I got a lot more visitors.”

. Mobile Device > A portable device, such as a smartphone or tablet, capable of connecting to the Internet and running applications.
E.g. “Grandma got a tablet and a smartphone for her birthday, so now she’s using mobile devices just like her grandkids.”

. Natural Listings or Organic Listings > Results from a search engine that are not paid adverts.
E.g. “The higher my website ranks in a search engine’s natural listings, the more website traffic I’ll get.”

. Paid Listings > Advertisements that appear on search engines results pages.
E.g. “I’m thinking about paying to have my website appear in the paid listings, so that I can bring more customers to my website.”

. Pay-Per-Click (PPC) - An advertising system in which advertisers pay for users to click on their advertisements.
E.g. “I’m going to use pay-per-click adverts to promote my new faux finishes.”

. Query or Search Term > The keyword or phrase a user types into a search engine in order to find what they’re looking for.
E.g. “When people use the search term ‘hairdresser’ they might be looking for tips on how to do it themselves or a service to do it for them.”

. Ranking > A listing’s position on a search engine results page.
E.g. “With a lot of work, I’m hoping to get my website to the #1 ranking on search engines.”

. Search Engine > A tool that indexes and returns relevant digital content in response to users’ keywords. Popular Internet search engines include Google, Bing, Yahoo, DuckDuckGo, Baidu, Yandex and more.
E.g. “I use search engines to look for trends in home decor.”

. Search Engine Optimization (SEO) > The practice of making changes to web pages, content, and the promotion of that content to improve visibility in the organic—or unpaid—search engine results.
E.g. “Investing in SEO helped my website get a higher ranking in search engine results.”

. Search Engine Marketing (SEM) > A form of advertising that allows you to bid for your advertisement to show along with search results for keywords that people are typing in. This lets businesses be seen by people at the very moment they’re searching for the things a business offers.
E.g. “SEO is a long process, but using SEM helped me get a lot more website traffic really quickly.”

. Search Engine Results Page (SERP) > A list of results appearing in a search engine in response to a user’s search query.
E.g. “After I searched for ‘buy high-gloss paint in bulk’ I noticed that the SERP had both natural listings and paid listings.”

. Session or Visit - A group of interactions that take place on your website within a given time frame. For example a single session can contain multiple page views and e-commerce transactions.
E.g. “My website got 2,000 visits last month, but what I really care about is whether those visits resulted in sales.”

. Social Media > Content such as text, images, or videos, created by individuals and shared across the Internet.
E.g. “Social media changes all the time, so I hired my niece to help me create a social media strategy.”

. Social Network > A community of individuals creating and sharing content.
E.g. “Social networks could be a good place for me to showcase my beautiful foyer murals and maybe get new customers.”

. Traffic Acquisition > The process of attracting visitors - often referred to as traffic - to websites, mobile apps and other digital assets.
E.g. “My acquisition strategy focuses on targeting people who have recently bought old houses.”

. Unique Visitor > A single visitor to a website during a specific period of time.
E.g. “No matter how many times Uncle Bob visits my website, he’s still just one unique visitor.”

. URL or Uniform Resource Locator > The unique address of a page or piece of digital content on the Internet.
E.g. “Aunt Sue, you can access my website by typing the URL into your browser."

II. Ecommerce Jargon Buster

. Anonymous checkout > A checkout process where a user
completes the transaction without creating an account on the
seller’s website.

. Average order value (AOV) > The average amount spent per
customer order. Often used as a performance metric.
E.g. “As a business owner, looking at the average order value is a great metric to gauge annual revenue growth.”

. Category > In ecommerce, products are often grouped into a hierarchy of categories and subcategories.
E.g. “Our bespoke furniture ecommerce store is organized using categories like bedroom, living room and home office. Subcategories include type of wood finish.”

. Checkout > The process of providing information to complete an ecommerce purchase. Steps typically include billing information, shipping information, order verification and order confirmation.
E.g. “Best practices in ecommerce require having a user-friendly and smooth checkout process.”

. Conversion > A tracked, successful action that website visitors complete.

. Conversion rate > The ratio of conversions to visits, often used to measure digital performance. For example, if you have received 200 clicks and 5 conversions, your conversion rate is 2.5%.
E.g. “I improved my conversion rate by including the words ‘freeconsultation’ - a lot more people sign up now.”

Coupon code/ discount code > A special code a customer may
enter during checkout to apply a discount.

. Drop-ship > A method of fulfilling orders where a retailer has items shipped directly from the manufacturer or supplier to the customer.

. Ecommerce > The commercial trade of products and services over the internet.

. Ecommerce platform > A software program or application that lets businesses sell online. Features of ecommerce platforms vary but they generally include product information, customer account management, shopping cart and checkout processes, product search capabilities and order management.

. Fulfillment > The process of completing and delivering purchased products or services to the customer.
E.g. “Every online seller has to consider the most cost-effective method for fulfillment.”

Inventory > A complete list of a seller’s current stock.

Merchandising > The placement and display of products toentice a customer to make a purchase. Examples include ‘featured item’ lists, specific product promotions, and recommendations of top sellers or related products.

. Merchant account > An account a retailer holds with an institution such as a bank or payment gateway provider. The account is defined by a contractual agreement that allows the seller to accept credit cards or other common types of payment on an ecommerce website.

. Order confirmation > The final step of the checkout process, where a customer is informed that their order has been placed successfully. This message is usually delivered on screen and by email.

. Payment gateway > A service provider that authorizes online payments.

E.g. “Payment gateways allow customers to make purchases with bank or credit cards with the simple push of a button.”

. Privacy policy > A statement that explains what customer information an online retailer will collect and how the retailer might use that information.
E.g. “Our company’s privacy policy reassures customers that we only collect minimal information and we never sell email addresses to third parties.”

. Product feed > A file that contains a list of product inventory and product details. This file can be made available to other services in order to promote the products contained in the feed.

E.g. “We uploaded our company’s product feed into a search engine’s merchant database so our products would show up when they match a search.”

. Product recommendation engine > Software that suggests specific products to customers on a website, based on available information.
E.g. “The product recommendation engine on our bespoke furniture site suggests matching chairs for every table and desk.”

. Registration > The process of creating a customer account with an online retailer. The account holds personal information such as name, billing and shipping address, and payment details.

. Return policy > A statement that explains when, how and under what conditions a customer may return products purchased from the retailer.
E.g. “Our return policy, linked at the bottom of our website, explains that bespoke furniture cannot be refunded unless faulty.”

. SSL certificate > An SSL certificate is a file that is installed on a web server to encrypt sensitive information that is being transmitted - for example credit card details entered on a website. It also assures customers that a site is using a trusted and secure connection. Retailers can purchase an SSL certificate through a certificate authority.

.Shipping > The sending of purchased products to a consumer. Shipping may also refer to the additional fees charged by the retailer to cover the cost of delivery.
E.g. “During the checkout process, shipping is calculated based on the total weight of the furniture being purchased.”

. Shopping cart > The functionality functionality of an online store that lets visitors add multiple products to a single order.
E.g. “Having a shopping cart on your site is essential to allow users to browse and buy multiple items.”

. Stock keeping unit (SKU) > A unique identifier given to individual products to track inventory and differentiate between items for sale.
E.g. “Using SKUs has helped our business keep track of what stock we have in what location, so we can optimize inventory management.”

. Tax > In ecommerce, this refers to the total taxes that must be collected per local laws and policies as part of an online order.

III. Search Engine

. Actual cost per click (CPC) > Your actual cost-per-click (actual CPC) is the final amount you're charged for a click on your advert. You're often charged less - sometimes much less - than your maximum cost-per-click (max. CPC) bid.
E.g. “I’m willing to bid as high as $1.75 for my wedding photos ad, but luckily my actual CPC is only $1.60.”

. Advert (Ad) > A sponsored result that appears on a search engine results page (SERP). Ads are usually a few lines of text, and may include additional elements like a street address, reviews and phone numbers.

. Ad rank > A value that's used to determine an ad’s position in search results. Ad rank is calculated using your bid amount, the quality score (including expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.
E.g. “Improving my advert’s relevance and increasing my bid helped me improve my ad rank.”

. Average ad position > The position or placement of your ad on the search engine results page (SERP). Search engines typically denote the highest position as ‘Position 1’. If your ad appears half the time in Position 1 and half the time in Position 2, your average ad position would be 1.5.
E.g. “My average ad position for my pet photos ad improved from 7 to 3—I’m thrilled!”

. Clickthrough rate (CTR) > The number of times people click an item in comparison to the number of times people see that item. For example, if your ad received 100 impressions and 3 clicks, your CTR is 3%. CTR can be used to gauge how well your keywords and ads are performing. While there are no specific guidelines, you should always be working toward improving CTR.
E.g. “I improved my CTR quite a bit when I added pricing info to my wedding photos ad - that clearly made more people want to click through.”

. Conversion rate > The ratio of conversions to visits, often used to measure digital performance. For example, if you have received 200 clicks and 5 conversions, your conversion rate is 2.5%.
E.g. “I improved my conversion rate by including the words ‘free consultation’ - a lot more people sign up now.”

. Cost-per-click (CPC) > The amount of money required to produce a single click on a digital advertisement.
E.g. “I pay a much higher cost per click on my wedding photos ad because there is more competition in that field.”

. Cost-per-conversion/Cost-per-acquisition (CPA) > The amount of money spent on advertising divided by the number of conversions gained from those adverts. Also refers to the pricing model where an advertiser pays for each specified acquisition - e.g. an impression, click, opt-in or sale.

. Goals/conversions > The total number of tracked, successful actions that website visitors complete.
E.g. “Once I started tracking conversions on my guest house website, I could see how manvisitors registered for a room online and subscribed to my newsletter.”

. Impression > A measure of the number of times an ad is shown - it doesn’t necessarily meansomeone clicked on it.
E.g. “I’m getting a lot of impressions on my baby photos ad, but not many people are clicking - I may need to rewrite it.”

. Keyword > A word or a phrase typed into a search engine, which businesses can target as part of their advertising campaigns.

. Landing page > The first page that a person sees when they reach your website - not necessarily the home page.
E.g. “I’m adding a coupon to my landing page so that my website visitors will be encouraged to buy.”

Maximum bid/Maximum CPC – The highest amount that you are willing to pay for one click on your ad.
E.g. “I’ll bid as high as $2.25, but that’s my maximum bid - I’m not made of money!”

. Organic listings > Results from a search engine query that are not paid adverts.
E.g. “I’m planning to hire a search engine optimization expert tohelp me improve my spot in organic listings someday, but for now investing in the paid listings has been a big success.”

. Pay-per-click (PPC) > An advertising model where advertisers pay when people click on their advert.
E.g. “I love the PPC model—I only pay when someone clicks on my ad!”

. Quality score > A variable, measured from 1 to 10, which is used to determine the order in which ads are listed on a SERP. Improving your quality score, by making your ads more relevant to the keywords you’re bidding on, can help you achieve better ad positions and lower prices for clicks.

. Query/search term > The word or phrase that a person types into a search engine in order to find what they’re looking for.
E.g. “When people use the search term ‘hairdresser’ they might be looking for tips on how to do it themselves or a service to do it for them.”

Search engine marketing (SEM) > A form of advertising that allows you to bid for your advertisement to show alongside search results for keywords.
E.g. “SEO is a long process, but using SEM helped me get a lot more website traffic really quickly.”

Search engine results page (SERP) > A list of results appearing in a search engine in response to a person’s search query. SERPs contain organic results as well as ads.
E.g. “My goal is to be on the SERP page when anyone searches for ‘wedding photographer Cardiff’.”

IV. Search Engine Optimization

. Algorithm > A set of rules used by computers to solve problems. Search engines use algorithms to determine the rankings on a search results page.

. ALT text > A word or phrase that describes the content of an image. This is displayed if an image is not loaded, and it also helps search engines to index a page.
E.g. “The homepage of my website features an image of a fruit and vegetable garden. I included ALT text ‘fruit and vegetables’ to describe it.”

Anchor text > The clickable text that forms part of a hyperlink.
For example, if clicking ‘Photo gallery’ on a webpage takes you to ‘’, then ‘photo gallery’ is the anchor text.

. Black hat > Manipulative or deceptive SEO tactics that optimize websites for search engines, not for people.
E.g. “I was especially careful to avoid any black hat SEO techniques; I didn’t want to hurt the ranking of my website in search engines.”

. Bot, crawler or spider > A program that browses and indexes content on the internet. This data is then used to help search engines deliver relevant search results.
E.g. “When I launched my website, I made sure that the pages were visible to search engine bots, so they could index my pages.”

. Destination page > The page being linked to from another page.
E.g. “If you click the link to ‘Gallery’, you’ll see a destination page full of images of our fruits and vegetables.”

. Internal links > Links from one page to another page within the same website.

. Meta description > A snippet of text in a web page’s code that describes the content of the page, and is used as the website’s description in a search engine results page.
E.g. “I write meta descriptions for each page of my website in case the search engine displays the page in the search results.”

. Meta keywords > A short list of words that describe the content of a webpage. These aren’t used by search engines.

. Ranking > A listing’s position on a search engine results page.

. Search engine optimization (SEO) > The practice of making changes to web pages, content, and the promotion of that content, to improve visibility in organic - or unpaid - search engine results.
E.g. “Investing in SEO helped my website get a higher ranking in search engine results.”

. Search engine results page (SERP) > A list of results appearing in a search engine in response to a person’s search query. SERPs contain organic results as well as ads.

. Title element > The title of a web page as indicated in the HTML. Also often used as the title of your page in a search engine results page.
E.g. “I pay careful attention to the title element of my web pages, to help search engines understand what the pages are about.”

. Web spam or spam > Techniques that are used by somewebsites to try and cheat their way to the top of search results, for example repeating keywords and paying other sites to link to yours. This is considered bad practice because truly relevant websites get buried in the results.
E.g. “I received email offers to rank first in Google search results but have turned them down because the techniques used are spam.”

. White hat > Tactics that optimize web pages for people, not for search engines. This is done by following best practices for creating good content and increasing search visibility.
E.g. “I only use white hat tactics to help search engines find my website.”

. XML sitemap > A list of all the web pages that make up your site. This helps search engines to understand your website.
E.g. “Adding a sitemap helped search engines understand the pages on my website.”

V. Web Analytics jargon buster

. Cookie > A file used by many web analytics tools to keep track of a user’s activity on a website. If a person clears their cookies or uses a different web browser, web analytics tools will see them as a different user.
E.g. “If cookies are enabled on her computer, your web analytics tool should be able to track how much time she spent on the Football Fanatic page.”

. Dimension > An attribute of a user or a session.
E.g. “I look at dimensions like ‘browser’, ‘region’ and ‘landing page’ to get a better understanding of who is interested in my King Arthur room.” (See ‘Common dimensions’ section)

. Metric > A measure of something, by quantity.
E.g. “I look at metrics like bounce rate, pages-per-visit and conversion rate to see how my guest house website is doing.” (see ‘Common metrics’ section)

. Pageview > A metric recorded each time a web page is loaded in a user’s browser.
E.g. “On average, every visit to my website has 20 pageviews. People seem to enjoy the page about my Football Fanatics room, which gets about 40% of the pageviews.”

. Session > A set of website interactions recorded for a user during a given time period. One session could be made up of several page views or downloads.
E.g. “There were 2,000 sessions on my website last month.”

. User > A person who visits your website or mobile app (some-
times referred to as a ‘visitor’).There are two types of users:

• New users - A person who has not visited your website before
• Return users - A person who has visited your website before

. Web analytics > The collection and analysis of data generated by user activity on websites or mobile apps. It helps with identifying ways to improve websites and marketing campaigns.
E.g. “I’m using web analytics tools to find out which room is more popular on my guest house website: King Arthur or Modern Romance.”

Common metrics

. Average session duration > The average length of a visit to a website, measured in minutes and seconds. In general, the longer the session, the more interested the visitor is.
E.g. “Ever since I launched video tours of all my rooms, my website’s average session duration went from 2 minutes to 8 minutes and 32 seconds!”

. Bounce rate > The percentage of visitors who navigate away from your site after viewing only one page.
E.g. “I added a welcome video to my site, but people seem toleave after a few seconds —the bounce rate is high. I guess they prefer my video room tours.”

. Conversion rate > The ratio of conversions to visits. In general, a higher conversion rate means greater success.
E.g. “After some website improvements, I was pleased to see that the conversion rate for my Modern Romance room jumped from 1% to 5%.”

. Goals/Conversions > The total number of tracked, successful actions that website visitors complete.
E.g. “Once I started tracking conversions on my guest house website, I could see how many visitors registered for a room online and subscribed to my newsletter.”

. Pages per session > The average number of pages viewed in a visit (also known as page depth). In general, the higher the number, the more engaged visitors are.
E.g. “Launching a guest testimonial page has really increased visitor engagement. My website’s average number of pages per session went from 3 to 12!”

. Pageviews > The total number of pages that users viewed on your website. This is sometimes referred to as ‘screenviews’ for mobile apps.
E.g. “There were 5,000 sessions on my website last month and 20,000 pageviews.”

. Revenue > The value of sales processed through an online shopping basket.
E.g. “If revenue from my Football Fanatic room continues atthis pace, I could retire by the time I’m 97.”

. Sessions/Visits > The total number of sessions on your website or app.
E.g. “Three thousand visitors came to my guest house website multiple times last month; I had more than 5,000 sessions!”

. Users/Visitors >* The total number of people who have come to your website or app.
E.g. “My guest house website had 3,000 visitors last month!”

Common dimensions

. Browser > The program used by a visitor to navigate the internet. Examples include Chrome, Firefox, Internet Explorer and Safari.
E.g. “I can use web analytics tools to see how many people are viewing my site on the Chrome or Firefox browsers.”

. Campaign > The specific marketing effort that drove a user to your website.
E.g. “Creating campaigns around keywords related to King Arthur has boosted my business.”

. Device type > The category of device being used by visitors, such as laptop, tablet or smartphone.
E.g. “My analytics tool shows me which device type people use to view my website—tablets are especially popular.”

. Exit page > The last page a user views before they leave your website.
E.g. “Analytics tells me my most frequent exit page is the one with the welcome video, so maybe it’s taking too long to load.”

. Keyword > The specific term a user searched for before they reached your website.
E.g. “The keywords ‘luxury romantic getaway’ are driving a lot of people to my site.”

. Landing page > The first page that a user views when they reach your website.
E.g. “People have started calling my guest house more frequently since I included the phone number on my landing page.”

. Language > The language settings of the user’s browser.
E.g. “A growing percentage of my website visitors have French as their browser’s default Language.”

. Location > The geographic region of the user. It’s possible to get location information down to city level.
E.g. “People in Northern England gravitate to my King Arthur room page, while people in Southern England seem more interested in the Modern Romance room.”

. Operating system > The operating system of the device that a visitor is using. Examples include Windows, Android and iOS.
E.g. “People using the iOS operating system seem to spend more time browsing my site.”

. Page > The specific page a user is viewing, often referred to by its URL.
E.g. “The most popular page on my website is the King Arthur room page.”

. Traffic source > The specific place that referred the user to your website, such as a search Engine or a social network. Many analytics tools, such as Google Analytics, allow for very detailed breakdowns of traffic sources.
E.g. “The top traffic source for my site yesterday was Twitter—my football video blog must have gone viral!”

#PlusYouProject : People are searching for You, for what you Know.
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Crea+e: Learn & Create
Everything about Learning & Creating with Google

+ Grow with Google >
Free training, tools, and events to help you grow your skills, career, or business.

+ CreaTools >
All of Google’s tools, best practices, and communities to help you understand your customers, now in one place.

+ Google Digital Academy >
Be more digitally-savvy. Build the skills and capabilities you need to stay ahead in the rapidly changing digital world and transform the way their people & businesses operate.

+ Google Webmasters >
Track your site's search performance with Google Search Console and browse around for Google Webmasters support, learning and community resources.

+ Google Web Designer >
Create engaging, interactive HTML5-based designs and motion graphics that can run on any device.

+ The Digital Garage >
Boost your digital knowledge. Free courses on everything from search to social media, to help you grow your business or career.

+ Be Internet Awesome >

+ SketchUp >
The easiest way to draw in 3D

+ Tilt Brush >
Painting from a new perspective: Tilt Brush lets you paint in 3D space with virtual reality. Your room is your canvas. Your palette is your imagination. The possibilities are endless.

+ Google Fonts >
Making the web more beautiful, fast, and open through great typography.

+ Google Noto Font >
Google has been developing a font family called Noto, which aims to support all languages with a harmonious look and feel.

+ Google Design >

+ Google Creative Lab >

+ Google Drawings >
Choose from a wide variety of shapes to create diagrams and charts.

+ Made with Code >
Code is a tool that lets you write your story with technology. If you can code, you can communicate your ideas with a computer or a program so they can be brought to life in bigger, brighter, and more creative ways.

+ Firebase >
App success made simple.The tools and infrastructure you need to build better apps and grow successful businesses

+ TensorFlow >
An open-source software library for Machine Intelligence

+ Accelerated Mobile Project >
AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices.

+ Mobile Website Speed Testing Tool >

+ Google Expeditions >
Bring Your Lessons To Life: imagine exploring coral reefs or the surface of Mars in an afternoon. With Expeditions, teachers can take students on immersive, virtual journeys.

+ Google Classroom >
Classroom is a new tool in G Suite for Education that helps teachers create and organize assignments quickly, provide feedback efficiently, and easily communicate with their classes. 

+ Google for Education >
A solution built for teachers and students

+ Google Open Online Education >
Teach. Inspire. Scale.

+ Google Online Marketing Challenge >
The Google Online Marketing Challenge is a unique opportunity for students to experience and create online marketing campaigns using Google AdWords.

+ Academy for Ads >
On-the-go education for Google ads. Academy for Ads helps you learn about Google's ad products to give you the skills you need to succeed on the web.

+ Google News Lab >
The News Lab collaborates with journalists and entrepreneurs to build the future of media. Trust & Verification.

+ Google Contributor >
Allowed users in the Google Network of content sites to view the websites without any advertisements that are administered, sorted, and maintained by Google.

+ A.I. Experiments with Google >
Explore machine learning by playing with pictures, language, music, code, and more.

+ Google Play Newsstand Producer >
News aggregator and digital newsstand

+ Blogger >
Create a unique and beautiful blog. It's easy and it's free.

+ Google Daydream >
Simple, high quality virtual reality. Daydream takes you on incredible adventures in virtual reality. Get ready to immerse yourself in all the things you love.

+ Google Tango >
Tango lets you see more of your world. Just hold up your phone, and watch as virtual objects and information appear on top of your surroundings. So no matter where you are, there's always a richer, deeper experience to engage with, explore and enjoy. You'll see.

+Google Street View >
Explore world landmarks, discover natural wonders, and step inside locations such as museums, arenas, parks and transport hubs. Publish. Earn.

+ Google Local Guides >
Local Guides is a global community of explorers sharing their discoveries on Google Maps. Help others find the best spots in town, make new friends, and unlock exclusive benefits along the way. How-to >

+ Google News Lab >
_The News Lab collaborates with journalists and entrepreneurs to build the future of media.

+ Post with Google >
Publish on Google. Verified individuals and organizations can now communicate with text, images and videos directly on Google. Creating content is fast and simple, and once published, posts will appear instantly in search results related to the publisher. Each post can also be shared on popular social networks.

+ Google Usability >
Google User Experience Research Studies. Help shape the future of Google products

+ YouTube Edu >
Whether you're doing research for a project, need help with homework, or just want to learn something new, YouTube EDU features some of our most popular educational videos across YouTube.

+ YouTube for Artists >

+ YouTube Creators >
The official home for creator resources and benefits available to help you make great videos, find your audience, and grow your channel on YouTube.

+ YouTube Playbook for Creative Advertising >
Explore strategies for creating YouTube videos that people love to watch and share.

+ YouTube Capture >
Create beautiful movies on the go

+ YouTube Space >
YouTube Spaces bring together the most creative people on YouTube to learn, connect and create with one another. The Spaces can be found across the globe offering events, workshops, as well as the latest production resources to help bring your biggest ideas to life.

+ YouTube NextUp >
Learn to create better videos, get more subscribers and take your channel to the next level with the YouTube NextUp contest. Winners get access to a weeklong Creator Camp at YouTube Spaces and other awesome prizes.

+ YouTube for Good >
Tell your organization's story through videos on YouTube

+ Earth Outreach >
You want to change the world. We want to help.

+ Google Ad Grants >
Share your cause with the world.

+ Google One Today >
Create a culture of giving, every day.

+ Google Impact Challenge >
Working together to build a more inclusive world.

+ Google for Nonprofits >
The world is yours to change. We're here to help.

+ Google org >

+ Google Accessibility >
Everyone should be able to access and enjoy the web.

+ Google Diversity >
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Creatinc+: Business, Enterprise & Entrepreneurs
Everything Business, Enterprise & Entrepreneurs with Google

+ G Suite >
. New Business >
. Small Business >
. Enterprise >
. Setup >
. What's New >
. Certification >
. Connect >
. Support >

+ How-to Google by Industry, Role & Task
Explore ideas for working together and running your business, shared by customers from all over the world. >

+ Top Ways to use Google at Work: Industry, Department, Product >

+ How-to Google+ >
. Google+ Page/Brand Account >

+ How-to Gmail: Work faster and collaborate better with powerful email features
. Gmail >

+ How-to Inbox: Track to-do's and focus on what matters, all in your inbox >
. Inbox by Gmail >

+ How-to GSuite Mobile: Work faster and collaborate better with powerful email features >

+ How-to Google Hangouts: Send chat messages and make video calls anytime, anywhere >
+ Hangout Meet >
. Hangouts >
. Meet by Google Hangouts >
. Business Hangouts >

+ How-to Google Groups: Manage and participate in online discussions >
. Google Groups >

+ How-to Google Drive: Store, sync, and share files with ease >
. Google Drive >

+ How-to Google Docs: Collaborate on text documents at the same time, in your browser >
. Google Docs >

+ How-to Google Sheets: Collaborate on spreadsheets at the same time, in your browser >
. Google Sheets >

+ How-to Google Forms: Collaborate on surveys at the same time, in your browser >
. Google Forms >

+ How-to Google Keep: Create, share, and work together on notes and lists >
. Google Keep >

+ How-to Google Slides: Collaborate on presentations at the same time, in your browser >
. Google Slides >

+ How-to Cloud Search: Get the information you need, when you need it >

+ How-to Google Calendar: Use integrated online calendars designed for teams >
. Google Calendar >

+ How-to Google Sites: Create and collaborate on impactful websites >

+ Chrome for Business >
Chrome, the world’s most popular browser and cloud-connected operating system, enables a new generation of business devices for organizations of all sizes.
. Google Chrome >

+ Google Enterprise Search >
Google Enterprise Search helps employees and customers find what they need, fast. It’s easy to use and manage so you can put your data back to work.

+ Google Cloud >
Built in the cloud. Engineered for your business.
+ Google Cloud Platform >
Securely run your business on the most advanced cloud platform ever built. Powerful data and analytics solutions and machine learning deliver real-time insights for more informed, more effective decisions

+ Cloud Print >
Print from any device to a cloud-connected printer.

+ Android Enterprise >
Android is going to work. Secure, intelligent and tailored for your business.
. Android >

+ Google Maps Enterprise >
Take your business further with access to the world’s most complete geolocation reference dataset.
. Google Imagery >
. Google Street View >

+ Chrome for Work >
Bring the power of the modern web to your organization.

+ Google for Retail: Retail solutions that make the world your storefront >

+ Google for Entrepreneurs: Grow your skills, Bring your idea to life, Understand your users, Reach your users >

+ Google Analytics >
Get stronger results across all your sites, apps, and offline channels. Google Analytics Solutions offer marketing analytics products for businesses of all sizes to better understand your customers.

+ Google Surveys >
Uncover consumer perception & behaviour through custom surveys you can launch yourself.

+ Google Domains >
Find a domain, create a site, and get custom email

+ Google My Business >
Get your business hours, phone number, and directions on Google Search and Maps with Google My Business

+ Get Your Business Online >
Make it fast, easy, and free for businesses to get online.

+ AdWords >
Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call.

+ Google AdWords Express >
Set up your online ad in 15 minutes and let Google do the rest.

+ AdWords Keyword Planner >
Find keyword ideas, get performance estimates, explore related search behaviour.

+ Google AdSense >
AdSense is a free, simple way to make money online by placing ads on your website.

+ Google Ads >
Reach customers when it matters. Show your ads across Google Search, Maps, YouTube, and beyond.

+ Mobile App Advertising >
App ads are a simple way to promote your app to iOS or Android users on Google no advertising experience required.

+ YouTube Ads >
Start advertising on YouTube. Video ads show what you have to offer. Watch it work for your business.

+ YouTube Advertising>
Get your team YouTube ads certified and help your clients reach the right people.

+ Google for Publishers >
Whether you’re a writer, blogger, designer, developer, or any type of creator or publisher, Google has solutions to help you earn money from your online content.

+ DoubleClick >
Connect with the right people, in the right moments

+ DoubleClick for Publishers I Small Business >
DoubleClick for Publishers (DFP) Small Business is a free ad management solution that helps growing publishers sell, schedule, deliver, and measure all of their digital ad inventory.

+ AdMob by Google >
Making Mobile Apps Work for You

+ Google Partners >
Google Partners gives agencies access to free training and exclusive tools,as well as the guidance and support to help their business clients succeed on Google.

+ Google Partners Insights >
Visit the ‘Insights’ tab for the latest decks, case studies and infographics exclusively for Google Partners agencies.

+ Accelerate with Google >
The Accelerate with Google Academy is designed to help you learn how to reach more customers on the web. We will provide educational resources and access to a trusted community of partners who can assist you in your journey.

+ Google Business Group >
GBGs are communities of business professionals that come together to share knowledge about Google web technologies for business success.

+ Google Translate >
Instantly translates words, phrases, and web pages between English and over 100 other languages.

+ Google Input Tools >
Your words, your language, anywhere

+ Google Sync >
Sync your Google services to your phone, tablet, and desktop programs so that you can always access what's important to you.

+ Google Voice >
Messages now support photo sharing and group conversations. A new, intuitive layout keeps everything organized. Conversations stay in one continuous thread.

+ Google Contacts >
Google Contacts is your online address book, integrated with Gmail, Calendar, Drive, and other Google products. Sync your contacts to all your devices.

+ Google Drawings >
Choose from a wide variety of shapes to create diagrams and charts.

+ Google Earth >
Google Earth lets you fly anywhere on Earth to view satellite imagery, maps, terrain, 3D buildings, from galaxies in outer space to the canyons of the ocean.

+ Google Maps >
Find local businesses, view maps and get driving directions.

+ My Maps >
Create and share custom maps.

+ Google Trips >
Plan your day like magic

+ Google Flight >
Google Flights helps you compare and track airfares on hundreds of airlines to help you find the best flight deals.

+ Create more with Google >
Google product Tips

+ Chrome Web Store >
Small programs that add new features to your browser and personalize your browsing experience.

+ Hire with Google >

+ Google Express >

+ Custom Search Engine >
Add a search box to your homepage to help people find what they need on your website.

+ The Keyword: 19 Blogs In One Place >
New central source for all news and stories about Google

+ Google Digital Team >
People are looking for your business online. Google digital strategy team can help you reach them.
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Creathink+: Marketing Research & Digital Trends
Everything about thinking with Google

Advertising Channels
+ Search >
A barometer of consumer intent. Explore insights and search trends revealed by Google data to see how people navigate purchase paths and seasonal events. And learn what this means for your search engine marketing efforts.

+ Apps >
From strategy to UX design, how can you ensure your app stands out? This collection of insights and best practice guides can help you drive mobile app engagement and build a strong app marketing strategy.

+ Mobile Advertising & Trends >
In a mobile-first world, marketers have the opportunity to be highly relevant by considering a consumer’s intent, context, and immediacy. Discover the latest mobile trends, research, and insights to hone your mobile advertising strategy and meet your audience in all their moments of need.

+ Video Insights >
Read the latest research and case studies about brands and video marketing.

Consumer Insights
+ Consumer Trends >
By mining Google search trends and YouTube watch behavior, you can uncover a wealth of insights on consumer behavior. Here, take a look at the latest consumer research we've culled together across audiences.

+ Automotive >
Shopping for a car starts way before a visit to the dealership. Automotive marketing is now about meeting people in real-time as they use mobile to research models, find deals, and get advice. Through case studies and auto industry trends, learn more about connecting with consumers in their micro-moments.

Marketing Resources
+ Advertising >
Advertising used to be synonymous with print and TV ads. But mobile, programmatic, and online video have created new ways to engage with consumers. Explore the latest digital advertising trends and insights from industry leaders to build a cutting-edge marketing strategy.

+ Retail >
Mobile has changed the way consumers shop—both in the store and outside of it. Discover tools, insights on retail trends, and case studies to help you reach the omni-channel shopper and develop your local marketing plan.

+ Programmatic >
Programmatic buying isn't only efficient—it also helps you craft more sophisticated and targeted campaigns. Keep up with the latest research and case studies on real-time bidding and data-driven creative to connect with consumers in their micro-moments.

+ Micro-Moments >
Learn more about this new consumer behavior, and what it means for brands.

+ Data & Measurement >
Data and analytics illustrate how consumers experience your brand across platforms. Understand how to gather audience insights and drive growth using a value-led approach to measurement.

+ Omnichannel >
Discover the latest omnichannel trends and see how top brands are implementing integrated marketing to provide customers with a seamless experience.

+ Shopping Insights >
Explore trends and popularity of products across the US

+ Display Benchmark Tool >
This tool lets you pull up-to-date industry benchmarks to help you better plan and measure the success of your display campaigns.

+ Consumer Barometer >
The Consumer Barometer is a tool to help you understand how people use the Internet across the world.
. Guide >

+ Google Trends >
See the latest trends, data and visualisations from Google.
. Help >

+ Rich Media Gallery >
Browse Google’s extensive collection of Rich Media ads from some of the world's top creative agencies. Discover the newest ideas and concepts with numerous Rich Media examples from every corner of the globe and let it inspire your next campaign. Use the filter button to view ads by Technology, Size, Ad Type, Ad Product, Feature, Vertical or Country to find exactly what you're looking for.
. Ressources >

+ The Talent Revolution >
The Talent Revolution is an industry initiative to help build digital skills in a technology-driven society and economy. Goal: to support the digital talent revolution to allow marketers to become the driving force behind future business success.

+ Google Insights >
Go beyond the data, with insights that matter. See how to turn data into novel, credible, and actionable insights with helpful tools and solutions from Google.
. Help >
. Consummer Survey >
. Google Correlate >

+ ReWork with Google >
Work Better: Practices, research, and ideas from Google and other organizations to put people first.

+ Zero Moment Of Truth >
The Internet has changed how we decide what to buy. At Google, we call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.
. Video >

+ Google BrandLab >
BrandLab is a customized acceleration program designed to drive excellence in video strategy for Google's top advertising partners.
. The Dictionary of Brand >
. Lessons From Google BrandLab >
. Online Video Marketing Strategy >

+ Google Primer >
Marketing lessons from Google: Primer is a fast, easy way to learn new marketing skills. You can take our bite-sized lessons wherever and whenever you have 5 minutes free.

+ Active View by Google >
Active View is Google’s viewable impression measurement technology. It’s our solution for measuring and buying viewable impressions across the web and is accredited by the Media Ratings Council.

+ Google Global Advertiser >
Google offers powerful marketing tools and free translation tools to help you attract, communicate with, and sell to audiences everywhere in the world. Whether you're a team of one or one thousand, you can create and grow a global business today.

+ Emerging Technology >
Consumers are beginning to expect more intuitive, assistive, and creative experiences from brands. Explore the new technologies that are shaping the future.

+ Reports >
Google's trend and research reports, compiled from across the digital landscape, offer an in-depth look at how consumer behavior is evolving.

+ Experience & Design >
You're now competing with the best digital experience a consumer has ever had. Discover how carefully crafted experiences and thoughtful design can win over consumers.

+ Test My Site >
Test how mobile-friendly your site is. Find out how well your site works across mobile and desktop devices.
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