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Peter Howley
Works at Empirical Path Consulting
Attended Harvard Business School
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Peter Howley

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In-depth piece from my +Empirical Path partner, +Jim Snyder :
 
Web analytics lead +Jim Snyder blogs: "Want to track almost any website visitor behavior with almost no dependency on IT or development resources? This month's Google Analytics Certified Partner Summit launched another exciting new feature: Google Tag Manager Auto Event Tracking."
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Peter Howley

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My blog post on demographic data coming to +Google Analytics >> http://goo.gl/QTwKTW
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Proud to be featured in the blog of our agency partner +McKee Wallwork & Company yesterday. Thank you, +Steve McKee and +Emily Griebel !
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Proud to be associated with you, Peter!
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My work email is down; please call my cell or write to my Yahoo. C'mon, +1&1 Internet, Inc. !!
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Rectified soon after I complained on social media!
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Tag Management, Marketing Attribution tools seeing big jump in usage:
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DC venture/investor friends:
 
VentureSpur will be presenting at Accelerator Demo Day in Washington D.C.!
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Peter Howley

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"Last touch is a very myopic view of the world we live in," he says. Most consumers have an average of 10 touch points, but instead of giving each of those channels one-tenth attribution, marketers must challenge themselves to dig up and identify which point or points led to a conversion.
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"Ask forgiveness, not permission and make the decision to bring your team into the future. I have been rewarded basically 100% of the time for this when I did what I knew was right (and had the data to back it up).
 
There really can't be many execs (still) ignoring technology. It's basically 2014. None of this stuff is new. But I was asked this question while speaking last week at SES, so sharing my response with a wider audience. Bold action may be necessary for some brands at this point -- they are very late.
Last week I presented on a keynote panel with Duane Forrester from Microsoft and Daina Middleton, CEO at Performics at Search Engine Strategies SF. There's a quick wrap up of our session  on Search Engine Watch if you want to get an overview of the discussion.
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My partner +Jim Snyder making things happen":
 
New Live Webinar:

What's New in Google Analytics (Learn more about the upcoming changes in Google Analytics that will affect you or your company)

Date: Wednesday, September 11
Time: 11am PST

Register at this link http://pages.pointit.com/GoogleAnalyticsSeptember2013_TwitterFacebookStrategy.html
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"As digital budgets increase to fund this transformation, the heaviest investment is expected to be in customer experience and data-analytics capabilities."
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Great distinction: "11 Ways People Kill Good Analysis: Hiring reporters instead of analysts to do the job."
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"Your analytics team is not doing their job if they sit on data without thinking of how to use it to create persuasive internal and external visualizations."
 
Thinking visual = core to the modern web. If you don't think about how you are going to visualize the information you want to share, you're only doing half your job.
In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story and persuade people to action. Raw statistics by themselves are fine.
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328 people
Tim Leighton-Boyce's profile photo
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Ahmed Dirié's profile photo
Tom Altman's profile photo
Johann de Boer's profile photo
Brian Muldowney's profile photo
Kseniya Homich's profile photo
Onur Atar's profile photo
Work
Occupation
Marketing consultant
Employment
  • Empirical Path Consulting
    Marketing consultant, 2002 - present
  • Noral Group International
  • Advertising.com
  • The Washington Post Co.
  • Bain & Company
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Male
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Empirical Path audience research consultant; Dad; NM transplant, MD native; ex-Bainee, -Postie & -AOLer; Rice, HBS, & Seneca Valley grad.
Introduction

Empirical Path was founded in 2002 by Peter Howley, a seasoned consultant, strategist, and manager.  Howley has advised diverse organizations -- from household names to startups -- in mediafinanceretailnot-for-profit, and government.

Howley developed Empirical Path’s data-driven approach while at strategy consultancy Bain & Company and in the MBA Program at Harvard Business School.  He started the Business Research and Analysis practice at social marketing firm Noral Group International.

Howley led market research and web analytics at washingtonpost.com, then headed the advertising effectiveness product line at the internet's largest ad network.  He has earned Omniture and Google Analytics certifications.

Education
  • Harvard Business School
  • Rice University
  • Seneca Valley High School
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