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Peter Howley
328 followers -
Empirical Path audience research consultant; Dad; NM transplant, MD native; ex-Bainee, -Postie & -AOLer; Rice, HBS, & Seneca Valley grad.
Empirical Path audience research consultant; Dad; NM transplant, MD native; ex-Bainee, -Postie & -AOLer; Rice, HBS, & Seneca Valley grad.

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The whole +Empirical Path team is converging on DC next month for this event, let me know if you're coming (or nearby and thirsty)!

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NM kid makes good!
Join us tonight for “a whistle-stop tour into the inner cosmos” with Rice University alum and professor, David Eagleman. "The Brain with David Eagleman“ is a six-part series airing tonight on Public Broadcasting Service tonight at 9 p.m. Click here to learn more about Eagleman and his work: http://ow.ly/TowhX 
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ATL friends: if we can fill this GA training, I will be in town in a few weeks and hope we can catch up (perhaps at Web Analytics Wed. happy hour after these courses).
Excited to host four +Google Analytics and Tag Manager courses in Midtown next month:

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In-depth piece from my +Empirical Path partner, +Jim Snyder :
Web analytics lead +Jim Snyder blogs: "Want to track almost any website visitor behavior with almost no dependency on IT or development resources? This month's Google Analytics Certified Partner Summit launched another exciting new feature: Google Tag Manager Auto Event Tracking."

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"Last touch is a very myopic view of the world we live in," he says. Most consumers have an average of 10 touch points, but instead of giving each of those channels one-tenth attribution, marketers must challenge themselves to dig up and identify which point or points led to a conversion.

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My blog post on demographic data coming to +Google Analytics >> http://goo.gl/QTwKTW
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"Ask forgiveness, not permission and make the decision to bring your team into the future. I have been rewarded basically 100% of the time for this when I did what I knew was right (and had the data to back it up).
There really can't be many execs (still) ignoring technology. It's basically 2014. None of this stuff is new. But I was asked this question while speaking last week at SES, so sharing my response with a wider audience. Bold action may be necessary for some brands at this point -- they are very late.

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Proud to be featured in the blog of our agency partner +McKee Wallwork & Company yesterday. Thank you, +Steve McKee and +Emily Griebel !

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My partner +Jim Snyder making things happen":
New Live Webinar:

What's New in Google Analytics (Learn more about the upcoming changes in Google Analytics that will affect you or your company)

Date: Wednesday, September 11
Time: 11am PST

Register at this link http://pages.pointit.com/GoogleAnalyticsSeptember2013_TwitterFacebookStrategy.html
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My work email is down; please call my cell or write to my Yahoo. C'mon, +1&1 Internet, Inc. !!
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