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Penny Sansevieri
2,334 followers -
Book marketing expert, book success coach author of "The New Business Card: How a book can get you more media, more speaking, and more business!"
Book marketing expert, book success coach author of "The New Business Card: How a book can get you more media, more speaking, and more business!"

2,334 followers
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October Observances to Inspire Your Author Marketing - Welcome to our list of October observances and content ideas for your monthly author marketing plan! Please read this NOW, because there are some really fantastic promotions that can be planned around a number of October observances. And if you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that here! Remember, without regular connections to readers, you’re just another book on the shelf (literal or virtual) they...
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Why Reader Demographics are Critical for Book Discovery - I’ve written a lot about reader profiles for your own work, I even have a free worksheet you can download, but it’s been a while since I’ve addressed reader demographics as they pertain to media, blogs, and other reader-centric platforms where your potential buyers are hanging out. Book discovery depends on not just getting your book out there, but getting it in front of the right people. So reader demographics for magazines, newslet...
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You Book Launch Cheat Sheet - One of the most overlooked book marketing strategies is adequately preparing for your book launch. I know it’s tempting to give yourself some time to breath after the blood, sweat and tears you put in to getting the book ready for publication, but you really have to plan out your book marketing as well if you want the book to take off – and you want to avoid wasting precious time and losing out on those new release sales. So first, download our free book market...
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How Early Should You Start Marketing Your Book? - I get this question a lot, about the timing of a campaign and when to actually start marketing your book. It’s a valid question, because most, if not all book marketing advice blogs and books will tell you to start early. Which is good advice, but early can be relative in certain circumstances. But in order to understand where this information came from, and how it’s changed, let’s take a look at how publishing timelines have evolved. Most o...
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The Best Price for Your Discount eBook Promotions - Discount eBook promotions are like cilantro, or tequila, or oysters! What I mean is, when I talk to authors about this strategy it seems they either love them or hate them. When you find your stride with discount eBook promotions, and by that I mean you’ve pretty much figured out what works for your genre and reader market, they can be insanely lucrative, and quickly turn into a cornerstone for your continued book discovery. But if discoun...
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When is the Best Time for Your Book Launch? - Often the launch of a book (the actual book launch date) is determined by one thing: the book is finally done. But is there more to launching a book at the exact right time? Should there be? The simple answer is yes. But to understand how book launch times have morphed over the years, it’s a good idea to go back and look at the history of these launch dates. Publishing a book and the associated timelines for launching the book used to be pretty ...
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7 Rookie Book Marketing Mistakes to Avoid - It’s not easy being the new kid on the publishing block. And there’s a lot of confusing information about all the different book marketing approaches out there. So what’s a newbie author to do? Be aware of the pitfalls and easy mistakes you can make and how to avoid them. Here’s a rundown of the big ones I see all the time that I definitely want to help you avoid. Have you made one of these rookie book marketing mistakes? Here’s the fix! via @book...
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Are You Falling Victim to This Big Book Marketing Blunder? - One of the biggest book marketing blunders is this: not knowing who your reader is. We’ve talked about this before, with our reader profile (download my free reader profile brainstorm worksheet here), but this goes actually deeper than that. Because you may “think” you have the right reader, and you’re targeting them accordingly. But as is often the case, when an author comes to me saying “I’m doing everything right, but my book i...
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6 Ways Video Blogging Can Save Your Author Promotion - Video blogging isn’t a new concept for a lot of industries, but I don’t see it enough in author promotion. Personally, I can understand if the hesitation is about being “video ready” – I don’t love the prep work for video blogging, you have to figure out the lighting, make sure your hair doesn’t look crazy, and hopefully perfect that angle that doesn’t add 10 pounds. But I do love the response I get from video blogging, it’s so engaging...
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Marketing a Memoir: 5 Crucial Things to Consider - We Love Memoirs Day is on August 31 so I wanted to show some love to our memoir authors and discuss some really important things that need to be considered when writing and marketing a memoir. Is your story marketable? Sounds pretty basic, but that’s why it’s so important. Marketing a memoir means you have to have a unique selling point. At the end of the day your story may be fascinating once people start reading, but getting them to the p...
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