136 have them in circles
Works at Television & Digital Research
Attended State University of New York at Albany
136 have them in circles
Mr. Jaffe is an executive in the media industry charged with steering television and digital research operations on the network side of the business. He specializes in startups, turnarounds, product and profitability strategies. Mr. Jaffe was a key contributor to the successful U.S. launch of the world's largest media buying agency, Zenith Media. He later played a similar role in the launch of four television and digital platforms. These included the nationally distributed TV Guide Network, TV Guide Online, TV Guide Interactive, and the TV Guide Awards and Specials franchise that ran in primetime on ABC, Fox, VH1, and Food Network. He also played a vital role at Univision as part of the turnaround strategy that successfully added 93 new brands to the network's client roster and increased upfront ad revenue +14% YTY. He cultivated his role as a trusted advisor providing thought-leadership to Sales, Marketing, Programming, Operations, and Finance. His ability to control costs, effectively support revenue growth, and process improvements through systems and staffing, makes him an ideal candidate.
- Television & Digital Researchpresent
KEY WORDS: ADVERTISING, STAFF DEVELOPMENT, PRESS RELEASES, SOCIAL MEDIA, MARKETING STRATEGY, MARKET RESEARCH, MARKET PLANNING, NEWSLETTERS, WRITING, ONLINE MARKETING, SOCIAL MEDIA MARKETING, STRATEGIC PLANNING, ADVERTISING RESEARCH, PROGRAMMING, CONSUMER INSIGHTS, INTERNET RESEARCH, QUALITATIVE RESEARCH, QUANTITATIVE RESEARCH, RESEARCH DESIGN, SCHEDULING, NETWORK PROGRAMMING, CABLE MANAGEMENT, PROGRAM DEVELOPMENT, PROGRAM EVALUATION, PROGRAM PLANNING, QUANTITATIVE ANALYSIS, RESEARCH, ANALYTICS, TELEVISION, ENTERTAINMENT, COMPETITIVE ANALYSIS, DIGITAL MEDIA, MARKETING COMMUNICATIONS, MEDIA PLANNING, NEW BUSINESS DEVELOPMENT, PRODUCT DEVELOPMENT, PROMOTIONS, ADVERTISING SALES, POWERPOINT, DATA ANALYSIS, PRODUCT MANAGEMENT, MEDIA RESEARCH, PUBLIC SPEAKING, MARKET ANALYSIS, QUANTITATIVE RESEARCH, BUDGETING, SEGMENTATION, EXCEL, TEAM BUILDING, WORD, BRAND DEVELOPMENT, SAS, SPSS, ACCESS, NIELSEN, NPOWER, MARKETBREAKS, GALAXY, STARTRAK, MONITOR PLUS, ADVIEWS, NETVIEWS, @PLAN, COMSCORE, OMNITURE, MRI, KANTAR, CMR, TNS, GFK, SCARBOROUGH, ARBITRON, SIMMONS, EXPERIAN, RENTRAK, MULTITRAK, LISTENING, NATIONAL, LOCAL, FOCUS GROUP, ETHNOGRAPHY, ECONOMETRICS, QUESTIONNAIRE, SURVEY, PANEL, MODELING, GOOGLE, FACEBOOK, SEO, SMO, SEM, WHITE PAPER, ITV, UPFRONT, SCATTER, PROPOSAL, RFP, MARKETING RESEARCH, PRESENT, PRESENTATION, MEASUREMENT, AUDIENCE, TELEVISION RESEARCH, STUDY, STUDIES, ADVERTISING EFFECTIVENESS, INTERNET, ONLINE, VICE PRESIDENT, VP, SENIOR VICE PRESIDENT, SVP, EXECUTIVE VICE PRESIDENT, EVP, TRAIN, MENTOR, RECRUIT, MOTIVATE, SYNTHESIZE, COLLABORATE, PARTNER, FORECAST, FINANCIAL FORECASTING, LEAD, OVERSEE, GROW, INCREASE, IMPROVE, COORDINATE, RECOMMEND, MANAGE, MANAGEMENT, MOBILE, DIGITAL, MVPD, SATELLITE, RADIO, BROADCAST, TELEVISION, CABLE, VOD, STREAMING MEDIA, TESTING, METRICS, CASE STUDIES, CONSULTING, CONSULTANT, CONSULT, PROPRIETARY, SYNDICATED, CUSTOM, SPORTS, OPTIMIZE, OPERATIONS, ENGINEERING, CONTENT, PRICING STRATEGY, TECHNOLOGY, TELECOM, TMT, EQUITY, DESIGN, PROJECT MANAGEMENT, RELATIONSHIP BUILDING, CLIENT, ATTITUDE, BEHAVIOR, STAKEHOLDER, AFFILIATE SALES, SALES
Television & Digital Research / Leadership in Startups, Turnarounds, Product and Profitability Strategies
Won Jack Myers “Media Innovator” award for company with research that established Nielsen ROI measurements. Pioneered new measurements for VOD, behavioral targeting, and broadband video commercials. Recommended the successful acquisition and integration of jumptheshark.com to drive traffic and revenues. Fielded and presented landmark consumer research study, examining pre and post user behavior and satisfaction, related to the re-launch of the new tvguide.com. Collaborated with Nielsen prompting the adoption and syndication of new co-media usage metrics reported in the industry for the first time -- predating Nielsen's formal development of its A2/M2 initiatives. Effective pioneering member of the Media Rating Council (MRC) subcommittee that first worked on the research audit and accreditation process for Nielsen Online and comScore. Active participating member of the Cable Television Advertising Bureau's Committee on National Cable Advertising Measurement (CAB's CONCAM) that worked on industry's largest research recall study.
- State University of New York at AlbanyBA Major/Minor: Communications/Business