yes... point being that it "can't" be identical. systems, structures, etc could be designed to be the same, but it's people wot really matter. management styles, attitudes, motivation, inspiration, etc are huge hidden factors of innovation. they might not form a line on the balance sheet, but they're critical all the same. that's not to say that copycats can't be successful, of course. in fact, there are surely many companies that take someone else's idea and then execute it much more effectively. but having a deep understanding of purpose and meaning (the "why we do what we do") is key.