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We don't advertise during the Super Bowl

And we don't trash our competition in our advertising. We just focus on leadership - that has made us proud to have the best-selling truck in America for 35 years, the best-selling vehicle in America for 30 years and the only brand with more trucks on the road with more than 250,000 miles. That's Built Ford Tough!
A look at some of the reasons F-Series truck has stayed in first place
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