G+ What's Hot Serves Based On Gender

I heard a rumour this morning that if your profile is set to male, you'll get different What's Hot (Explore) content than if you're set to female.

So I opened a tab with my profile which was set to female, and from that opened a fresh tab with WH.  Then I immediately changed my profile to male and opened another WH tab to compare as closely in time as possible the difference.

Holy. Fucking. Shit.

When I'm a girl, I get piles of those graphical platitudes I hate.  I have understood all along why +EcoSnark gets those more than my real profile, because she shares them to her NerdSmacked community to make fun of them (see https://plus.google.com/communities/117382348426379346016 ).  I don't plus them or share them, but they're always there.  I loathe them and it's why I have had the slider for WH turned down to zero for ages.

Well boy howdy wouldn'tcha just know it, when I become a guy, ALL of those things are gone and instead I get way more nerdy and technical stuff.

I noted the URLs of the top listed 12 posts from my female and male WH versions, and vaguely categorized them by type.   The difference is astounding.

As Female

https://plus.google.com/117520666412794415990/posts/eATMjyKdd93
How brave Children walk to School around the World
(social justice, politics)

https://plus.google.com/114049105904377157954/posts/QjqGJgn29VE
(dumbass graphical platitude)

https://plus.google.com/104293557269756681667/posts/WUNXj1Q4gPq
(dumbass graphical platitude)

https://plus.google.com/100136166769612040356/posts/Pcuw8ZSpxEi
(dumbass graphical platitude)

https://plus.google.com/101145980349117737014/posts/L1xHjgdEMXW
Geology and Weather, Yellowstone National Park, WY
(photography, technical)

https://plus.google.com/102191003291214603343/posts/cG7D7fZd2T6
Here is an in-depth look at the new Google Maps.
(technical, nerdery)

https://plus.google.com/106697670096674760711/posts/EjaUcwqvpY6
(political, left, news)

https://plus.google.com/107457698784498327519/posts/eaz8KEed3Xb
(dumbass graphical platitude)

https://plus.google.com/112346973770603291950/posts/7usHwQ6j8Wm
(photography, nature, amusing)

https://plus.google.com/113408942588672463601/posts/gkKWDg8BnT6
(photography, nature)

https://plus.google.com/108086887435909989445/posts/eUer9MuwV8Y
Logic behind weight loss and weight gain
(weight loss)

https://plus.google.com/109600806421917664383/posts/V3DmDZEiJSC
A lost continent off the coast of Brazil may have been found. 
(science, news)

Tally:

Social Justice/Left/Politics - 2
Dumbass graphical platitudes - 4
Photography - 3
Nature/Environment - 2
Science - 1
News - 2
Technical - 2
Weight Loss - 1
Amusing - 1
Nerdery - 1
Atheism - 0


As Male

https://plus.google.com/108086887435909989445/posts/eUer9MuwV8Y
Logic behind weight loss and weight gain
(weight loss)
(match)

https://plus.google.com/116747581186148686204/posts/9eEsinx2rN9
Philsoraptor
(amusing, nerdery, environment)

https://plus.google.com/110023707389740934545/posts/Px1us14ntqb
(photography, techincal, nerdery)

https://plus.google.com/113125790844620785159/posts/WUaVKPCLBi5
Rachel Maddow graph
(politics, left, news)

https://plus.google.com/110685273879923679231/posts/JsEFu5hXko9
Neil deGrasse Tyson Fan Club
(science, nerdery, amusing, atheism)

https://plus.google.com/100601380617286837373/posts/LfzCojRnkZh
Use your Google+ account to sign in to The Verge
(technical, nerdery)

https://plus.google.com/106631699076927387965/posts/aBPph7RkQqu
Samsung phone thing
(technical, nerdery)

https://plus.google.com/107742059751171695340/posts/1M7spoWrx69
All You Need to Know About Productivity
(science, nerdery)

https://plus.google.com/102191003291214603343/posts/cG7D7fZd2T6
Here is an in-depth look at the new Google Maps.
(technical, nerdery)
(match)

https://plus.google.com/106697670096674760711/posts/EjaUcwqvpY6
(political, left, news)
(match)

https://plus.google.com/112346973770603291950/posts/7usHwQ6j8Wm
(photography, nature, amusing)
(match)

https://plus.google.com/113544226688149802325/posts/PMP84GF2XqX
What characteristics are important for leaders? 
(social justice, politics)

https://plus.google.com/100861274195482497115/posts/USdQ43jaUgk
The full trailer is now available for Marvel's Agents of S.H.I.E.L.D. TV show that's coming to ABC this fall
(nerdery)


Tally:

Social Justice/Left/Politics - 3
Dumbass graphical platitudes - 0
Photography - 2
Nature/Environment - 2
Science - 2
News - 2
Technical - 4
Weight Loss - 1
Amusing - 3
Nerdery - 8
Atheism - 1

Matches - only four out of the first 12 links matched between male and female profiles.

Comparisons

Social Justice/Left/Politics
Female: 2/12
Male: 3/12

Dumbass graphical platitudes  <------------------------
Female: 4/12
Male: 0/12

Photography
Female: 3/12
Male: 2/12

Nature/Environment
Female: 2/12
Male: 2/12

Science
Female: 1/12
Male: 2/12

News
Female: 2/12
Male: 2/12

Technical
Female: 2/12
Male: 4/12

Weight Loss
Female: 1/12
Male: 1/12

Amusing
Female: 1/12
Male: 3/12

Nerdery  <---------------------------------
Female: 1/12
Male: 8/12

Atheism
Female: 0/12
Male: 1/12


Arrows indicate significant differences.  As a girl, I get stupid warm-fuzzy meaningless shit.  As a guy, I get nerdy stuff.

THIS IS NOT OKAY

I get that WH algorithms are based on what people click, like, share, comment on, etc.  Fine.  But I challenge anyone to give me one good reason why there should be such a drastic difference in less than ten seconds by simply changing my gender, other than institutionalized sexism about what girls and guys apparently like.

Screw this, I'm staying as male for now.  I want in on the nerd privilege, thanks, and out of the graphical platitude hellscape.


Image source: http://cheezburger.com/6433224704


PS I am very tired today so if I've made an error in counting, please let me know and I'll correct it.  Also: I didn't calculate percentages because I'm not a stats expert and I knew I was likely to do that wrong one way or another, so if someone with stats expertise wants to crunch those numbers, feel free.
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