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Mark Stevens, MSCO (Your Marketing Sucks)
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Carl Icahn biographer Mark Stevens in the news discussing the billionaire financier! http://www.marketplace.org/2015/12/30/business/icahn. Click here to learn more about King Icahn: www.KingIcahn.com
He got Pep Boys for $1 billion. But even if he had lost, Icahn would have won.
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Xerox Targeted: Why The Icahn Torture Test Continues

Just this week, the most famous and wealthiest activist investor in history -- Carl Icahn -- turned his guns on Xerox.

The questions many ask are:

* What does Carl want?
* Why does a man with $35 billion continue in the hunt for wealth?

The answers are actually clear to Carl's biographer and one-time neighbor and tennis partner in Bedford, NY:our CEO Mark Stevens.

"Carl always wants the same thing: more!," says the author of King Icahn and CEO of MSCO.com "It's not the money, per se, as much as it is taking it away from those who he perceives to be the enemy: members of the corporate establishment.

"He once told me, in so many words, that 'these people looked down on me when I was a poor nobody growing up in Far Rockaway, NY. Now I want to pour vinegar in their martinis and break their golf clubs.'"

Does Icahn really care about Xerox, its balance sheet or its shareholders? Absolutely not. But he found a soft target and he will play the only game this virtual loner has played so effectively all of his adult life.

And chances are Xerox will pay the price. And drink the vinegar.

Check out King Icahn: Biography of a Renegade Capitalist here: http://kingicahn.com/
King Ichan is the unauthorized biography of Forbes 500, Wall Street billionaire Carl Ichan by Mark Stevens, CEO of MSCO &#38 author of 'Your Marketing Sucks'
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CEO Mark Stevens was the keynote speaker at the recent IRC Global Conference, in New York, hosted by IRC Global Executive Partners. Here in action is Mark addressing the importance of branding with IRC delegates from 45 countries and 6 continents! #brand #branding #brandingstrategy #brandidentity #speaker #keynote #conference #executive #newyork #newyorkcity  
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Our CEO Mark Stevens being interviewed at his home this week by +Bloomberg TV for a Carl Icahn documentary. Stevens is author of the Icahn biography KING ICAHN http://www.amazon.com/King-Icahn-Biography-Renegade-Capitalist/dp/1494348926
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In this month's installment, I give some simple ways you can take SEO management into your own hands.
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Congratulations to the winners of our contest on +Goodreads 15 winners were chosen out of more than 350 entrants to receive a copy of Your Marketing Sucks audio edition. Order your copy here: http://www.amazon.com/Your-Marketing-Sucks/dp/B0002QUWQO
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Our CEO Mark Stevens calls Carl Icahn the smartest person he's ever met. As such, don't expect him to share the Oval Office with Donald Trump. Via +CBS News http://www.cbsnews.com/news/meet-donald-trumps-first-cabinet-pick-carl-icahn/ #donaldtrump #trump #trump2016 #election2016  
GOP front-runner's dream Treasury chief is a corporate raider, cut from the same pin-striped cloth, and even richer than he is
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As author of King Icahn, our CEO Mark Stevens is a respected expert source on the billionaire financier. Interview with +Bloomberg TV begins in just a few minutes! #books #booksthatmatter #author #authorinterview  
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Have you read Your Marketing Sucks or the revised 10th Anniversary edition? We'd love to know what you thought of it. PLEASE REVIEW at our Amazon site http://www.amazon.com/Your-Marketing-Sucks-Ann…/…/1496140672
To learn the story behind the book: https://www.linkedin.com/pulse/why-internet-vigilantes-crashed-my-amazon-page-tried-bribe-stevens?trk=prof-post #amazon #books #bookreview #marketing #marketingstrategy #marketingtips  
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Have them in circles
11 people
Andy CONCILIO's profile photo
Pamela Kesner's profile photo
Elizabeth Sprouse's profile photo
Teams of Distinction's profile photo
EnMast Business Owner Community's profile photo
DressTiez's profile photo
neXtep Business Builder Community's profile photo
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800 Westchester Avenue, 800 Westchester Ave, Rye Brook, NY 10573
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Engineered for Results
Introduction
MSCO is not your ordinary marketing consulting service. We are a business-driven,
entrepreneurial-minded marketing firm relentlessly dedicated to accelerating the growth of our clients.