When I was a kid growing up in New York City, every street was a Carnival Of Surprises. Or should I say Battlefield.
You could never just walk along the concrete jungles lost in youthful daydreams, Leave It To Beaver style. Around every corner, behind every tree, aside every Simonized muscle car, stood a con artist, a fraud or an urban terrorist ready to pounce.
You had to read lips, decipher codes, see through walls, detect bullshit coming at you at the speed of light. You had to think on a dime, take punches in the nose and return the volley twice as hard, plan routes to success and emergency exits. Nothing was ever the same two days in a row.
Nothing even remotely predictable. It was a real time kaleidescope of everything life could throw at you. And though I didn’t know it at time, it was a Navy Seals boot camp for the entrepreneurial odyssey I would embark on as a teen.
It boils down to The Big Three Lessons:
+Curve Balls: Regardless of what you do, how you think, the income you may have and the wealth that may shine down on you, you will be smacked in the head with curve balls. It’s not what you do to avoid them that counts (as that’s impossible), it’s learning how to recover, to be resilient, to prevail and if necessary to vanquish the source of the toss. That is a priceless skill.
+Counterfeits: Half of what everyone tells you is a lie. The other 50 percent is just nonsense morphed over the years and the mean streets into conventional “wisdom.”
Takeaway: always start your thinking with a blank page.
+Hand Grenades: if you expect people to play fair, to have a sense of decency, to honor who you are and what you’ve built, watch out– the wallet in their back pocket is really a hand grenade.
Lesson Learned: make sure yours is a torpedo. #lessonslearned #lessonslearnedinlife #lessonsinlife #life #business
"Your Marketing Sucks" is the philosophy behind Mark Stevens' unconventional firm, MSCO.
MSCO is a business-driven, entrepreneurial-minded marketing and business advisory firm relentlessly driven to accelerate the growth of our clients. For nearly two decades, we have applied a proprietary methodology that serves as a powerful catalyst for:
- Taking companies of all sizes from one level of revenues and profitability to the next.
- Introducing new companies and their products/services to the marketplaces.
- Reviving companies that have lost their forward momentum.
- Restructuring sales and management functions and structures.
Under our strategic umbrella, we offer a suite of integrated services including:
- Branding & ReBranding
- Public Relations
- Internet Marketing
- Website Development
- Market Research
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