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MSCO "Your Marketing Sucks"
800 Westchester Avenue, 7th Floor, Rye Brook, NY 10573
(914) 251-1500
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Told +CNBC that Nationwide #SuperBowl commercial was a cheap shot http://www.nbcnews.com/watch/cnbc/nationwide-ad-a-cheap-stunt-pro-392518723596
Mark Stevens, CEO, MSCO Marketing, says if Nationwide really cared about children, they should have given the money to a charity that protects them. He says the ad was a "cheap stunt" that really crossed the line.
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"Eliminate the duds" and other top #newyear "Resolutions For Your Small Business In 2015" from The Network Journal and our CEO Mark Stevens.

http://www.tnj.com/small-business/business-advice/resolutions-your-small-business-2015
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Mark Stevens recently joined Forbes as a business marketing blogger #business #marketing #blogging #bloggingforbusiness  
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Client news! PeopleNRG was featured in Sarah Megginson - Author & Editor article for Human Capital Magazine!  #humanresources   #hr  http://www.hcamag.com/hr-news/how-to-connect-your-team-to-the-bigger-picture-192513.aspx
To create a strong, dynamic and productive team culture, you need to connect your employees to something bigger than themselves.
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My recent post on LinkedIn, "The Day My Summer Job Boss Had Me Cook The Rotten Fries", is my most popular blog yet. Everybody understands this scenario! Have you read it? ow.ly/Bnkd3
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Congrats to my good friend and client +Robert Clarfeld  who has again, for the 6th consecutive year--been named by +Barron's  the #1 independent financial advisor in New York!
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3 Big Lessons (life & business): Curve Balls, Counterfeits, Hand Grenades

When I was a kid growing up in New York City, every street was a Carnival Of Surprises. Or should I say Battlefield.

You could never just walk along the concrete jungles lost in youthful daydreams, Leave It To Beaver style. Around every corner, behind every tree, aside every Simonized muscle car, stood a con artist, a fraud or an urban terrorist ready to pounce.

You had to read lips, decipher codes, see through walls, detect bullshit coming at you at the speed of light. You had to think on a dime, take punches in the nose and return the volley twice as hard, plan routes to success and emergency exits. Nothing was ever the same two days in a row.

Nothing even remotely predictable. It was a real time kaleidescope of everything life could throw at you. And though I didn’t know it at time, it was a Navy Seals boot camp for the entrepreneurial odyssey I would embark on as a teen.

It boils down to The Big Three Lessons:

+Curve Balls: Regardless of what you do, how you think, the income you may have and the wealth that may shine down on you, you will be smacked in the head with curve balls. It’s not what you do to avoid them that counts (as that’s impossible), it’s learning how to recover, to be resilient, to prevail and if necessary to vanquish the source of the toss. That is a priceless skill.

+Counterfeits: Half of what everyone tells you is a lie. The other 50 percent is just nonsense morphed over the years and the mean streets into conventional “wisdom.”

Takeaway: always start your thinking with a blank page.

+Hand Grenades: if you expect people to play fair, to have a sense of decency, to honor who you are and what you’ve built, watch out– the wallet in their back pocket is really a hand grenade.

Lesson Learned: make sure yours is a torpedo. #lessonslearned   #lessonslearnedinlife   #lessonsinlife   #life   #business  
When I was a kid growing up in New York City, every street was a Carnival Of Surprises. Or should I say Battlefield. You could never just walk along the concrete jungles lost in youthful daydreams, Leave It To Beaver style. Around every corner, behind every tree, aside every Simonized muscle car ...
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Have them in circles
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Everyone have a safe and HAPPY NEW YEAR!
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Angie Herbers from +ThinkAdvisor understands I said why "Strategic Lying" might be necessary to get the job. #career #careeradvice #jobsearch  
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Client event. Join us!
 
Join us THURSDAY 6-8 in our Elmsford New York showroom for a VIP Grand Opening event! Featured guest is Cindi Cook, Features Editor for New York Cottages and Gardens! http://ow.ly/CK2Px
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MSCO has a new profile photo.

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I love #newyork  
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Marketing is a selling game. And hope (as well as Rin Tin Tin) springs eternal. #marketing #sales  
http://www.msco.com/unconventional-thinking/the-greatest-marketing-story-ever-told/
When I was a kid growing up in New York, I dreamed of owning a dog. A buddy who would bound through the woods with me, swim in the clear lakes and ride by my side on toboggan hills. But several gauntlets stood in my way: in the lower middle class borough of Queens where I lived, there were no ...
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Story

"Your Marketing Sucks" is the philosophy behind Mark Stevens' unconventional firm, MSCO.
MSCO is a business-driven, entrepreneurial-minded marketing and business advisory firm relentlessly driven to accelerate the growth of our clients. For nearly two decades, we have applied a proprietary methodology that serves as a powerful catalyst for:

  • Taking companies of all sizes from one level of revenues and profitability to the next.
  • Introducing new companies and their products/services to the marketplaces.
  • Reviving companies that have lost their forward momentum.
  • Restructuring sales and management functions and structures.

Under our strategic umbrella, we offer a suite of integrated services including:

We're here to grow your business. Schedule a no-holds-barred,
complimentary phone conversation with Mark Stevens today.

Hours
Monday9:00 am–5:00 pm
Tuesday9:00 am–5:00 pm
Wednesday9:00 am–5:00 pm
Thursday9:00 am–5:00 pm
Friday9:00 am–5:00 pm
Contact info
Phone
(914) 251-1500
Address
800 Westchester Avenue, 7th Floor, Rye Brook, NY 10573
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