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Conductor
1,928 followers -
The global leader in Web Presence Management
The global leader in Web Presence Management

1,928 followers
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Take a look at SEO salaries across the US!
SEO Salary & Job Growth Research

The folks from +Conductor and Blue Nile Research teamed up for a study that looked at thousands of job listings across the web. Their analysis is here: http://ww2.conductor.com/rs/conductor2/images/SEO%20Jobs%20and%20Salary%20Data%202015%20Conductor.pdf but long story short - SEO is more in-demand and better-paid than ever (though, to be honest, some of the lower ranges still seem smaller than what I've seen in the market).
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Awesome insights on using the Snappy Frame format, & creating a custom compression codec for hadoop:

"We began using Snappy as the compression format for the report data produced by our ETL systems and consumed by our UI servers, and we saw immediate improvement in the response time of our application.As we continued to profile our application, though, we noticed that memory utilization on our servers “spiked” during the delivery of a report, which surprised us as our application is designed to “stream” report data to a user’s browser without keeping the entire report in memory on the server." http://www.conductor.com/nightlight/how-to-build-a-speedy-custom-compression-codec-for-hadoop/

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Does "early stage," educational content actually get you a larger audience? +Mike Grehan answers:

Not only can you reach far — far more people by creating content for early-stage micro moments (5 to 50 times the audience, depending on your vertical) — the competition is far less intense for those queries. While your competitors battle it out for transactional “Do” stage terms, you can capture this wide-open playing field and create relationships with your customers during the early “See” stage of the buyer’s journey.

http://www.conductor.com/blog/2015/10/supersize-your-audience-with-micro-moments/

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What's a micro moment? +Mike Grehan shares:

Imagine a man standing in line at the bank, waiting to cash a check. He suddenly remembers, “Oh, I wanted to book a romantic weekend with my wife.” He starts the research right there on his smartphone (in the early “See” stage of his buyer’s journey) – until he is interrupted and called up to the banking counter.
Hours later, now home after work, he resumes his purchase path, sitting on the couch with his iPad. He is looking through travel sites, reading reviews of local hotels and attractions. He’s in the “Think” stage where he is gathering information about the trip. Later, maybe in front of his desktop computer, or laptop, he is in the “Do” stage of his buyer’s journey, where he makes that purchase.
The current state of the buyer’s journey is very fragmented; it’s made up of micro moments on different devices, in different locations, throughout the day.

http://www.conductor.com/blog/2015/10/supersize-your-audience-with-micro-moments/

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How Twitter Ranks in Google Search

Over the past year we've published a series of studies showing how Twitter has slowly but surely grown in the Google search index since Google and Twitter renewed their "firehose access" deal last February.

Our latest benchmark is at https://www.stonetemple.com/how-is-google-indexing-twitter-today/

In the post below +Charity Stebbins of +Conductor takes a different slice of the data, showing exactly how Twitter is showing up in the Google Search Results.

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New research findings in this infographic! 11% of the time Twitter appears in search, it does multiple times and takes up more than one search position. And, more than half the time Twitter appears, Facebook appears with it. With that much Google real estate available, brands MUST think about social: http://www.conductor.com/blog/2015/09/twitter-google-search/?utm_medium=social&utm_source=googleplus
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A little FOMO can be good for your career. Don't miss out on these 6 powerful  #C3ny  sessions, designed to make you a better marketer! See +Content Marketing Institute's  +Joe Pulizzi+Wil Reynolds, Tiki Barber, Birchbox's +Lorelei Orfeo , +Bol.com, +Seth Besmertnik, the New York Times's +Tara Fuller (And that's just the tip of the iceberg...)  http://www.conductor.com/blog/2015/09/6-marketing-sessions-you-have-to-see-at-c3/ #Marketing  

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Go to a Broadway show. Walk the Highline. Celebrate Halloween. Plan the fun parts of your  #c3ny  trip to #NYC! We've got lots of great trip ideas in this post: http://www.conductor.com/blog/2015/08/things-to-do-in-new-york-at-c3/

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