Wow, this is interesting!

Stanford PhD Jodie Archer and co-founder of Stanford University's Literary Lab Matthew Jockers' THE MANUSCRIPT: Why Some Books Sell a Million Copies, drawing on big data and computer analytics (including BookLamp data) to explain the world of major blockbuster publishing, pitched as MONEYBALL for book publishing, showing that major bestsellers are not black swans, but rather that they can be explained and predicted with 97 percent certainty (following Archer's doctoral thesis "Reading the Bestseller: An Analysis of 20,000 Novels"), to Daniela Rapp at St. Martin's, for six figures, at auction, by Don Fehr at Trident Media Group (NA).

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