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Bluefin Labs

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The Super Bowl is right around the corner! On advertising’s biggest day, which commercials succeeded in driving the social conversation and which fizzled? Our detailed report analyzes social chatter for Super Bowl spots: the winners, losers...and why. PRE-ORDER TODAY! 
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Bluefin Labs

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One week into his job and Scott Grunther is already writing blog posts. We love it! Click over to learn more about what Scott will be working on at Bluefin.
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Social comments about last night's BCS National Championship game quadrupled: from 949K last year to 4.1M this year. 95% of the social commentary came from Twitter and 5% from Facebook (only public profiles counted).
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Which shows, people and brands drove #socialTV in 2012? Our infographic has the answers! 
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The link between TV and Twitter was on full display last week as Victoria's Secret showed the biggest gain in brand mentions online thanks to the Victoria's Secret Fashion Show, which aired on CBS.
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This week we had a surprise visitor to our office - Andrew Heyward (Bluefin advisor and former president of CBS News!)  

Thanks for stopping by and talking social TV, Andrew! 
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Neil Swidey did a fantastic job on this article for the Boston Globe. And be sure to check out the behind-the-scenes video!
 
+Bluefin Labs is monitoring social media to help tv networks figure out which shows have fans - and advertisers know what products to advertise on those shows.
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Bluefin Labs

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For AT&T, it's not complicated to create winning TV commercials. All they need is Beck Bennett & some precocious kids to have viewers Tweeting up a storm! 
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Why is ABC Family's Pretty Little Liars so hot in #socialtv ? Our Shelia Seles breaks down their success in Bluefin's latest blog post.  
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"Effective TV advertising has an extraordinary ability to drive brand conversations on Twitter."

Over the holidays, tablet brands received huge lifts in Twitter mentions from Dec. 23 through 29. Apple's iPad achieved the biggest increase, driven by a combination of its status as a coveted gift and its sentimental holiday ads.
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Thanks to the beloved Griswold family, Old Navy got a big boost in social TV buzz last week! Latest TV commercial ranking here
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The NFL dominated #socialTV  yesterday! 9 out of the top 10 telecasts were games. 

See more social TV ratings for brands, shows, and networks on our FREE dashboard: http://bluefinlabs.com/#social-tv-ratings
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In their circles
22 people
Have them in circles
198 people
PAUL WRITER's profile photo
Dinca Iulian's profile photo
Liz Quigley's profile photo
Ricardo Mendoza's profile photo
Startal, Inc.'s profile photo
Elout de Kok's profile photo
Victoria Durham's profile photo
zahibur rahman's profile photo
Alex Denison's profile photo
Contact Information
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617.225.2592
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One Kendall Square, B17001, Cambridge, MA 02139
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We're a social TV analytics company connecting brand marketers, agencies, and TV networks to real time consumer insights on an unprecedented scale.
Introduction

Bluefin Labs is a social TV analytics company providing solutions to brand advertisers, advertising agencies and TV networks. Bluefin Labs’ technology and professional services enable clients to tap into data at scale that links people’s social media commentary to the shows and commercials they watch on TV. Grounded in 15 years of cognitive science and machine learning research at the MIT Media Lab, Bluefin Labs was founded in 2008 and has offices in Cambridge, MA and New York, NY. For more about Bluefin Labs, visit www.bluefinlabs.com.

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