Over the holidays, tablet brands received huge lifts in Twitter mentions from Dec. 23 through 29. Apple's iPad achieved the biggest increase, driven by a combination of its status as a coveted gift and its sentimental holiday ads.
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Bluefin Labs is a social TV analytics company providing solutions to brand advertisers, advertising agencies and TV networks. Bluefin Labs’ technology and professional services enable clients to tap into data at scale that links people’s social media commentary to the shows and commercials they watch on TV. Grounded in 15 years of cognitive science and machine learning research at the MIT Media Lab, Bluefin Labs was founded in 2008 and has offices in Cambridge, MA and New York, NY. For more about Bluefin Labs, visit www.bluefinlabs.com.
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