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Bluefin Labs
190 followers -
We're a social TV analytics company connecting brand marketers, agencies, and TV networks to real time consumer insights on an unprecedented scale.
We're a social TV analytics company connecting brand marketers, agencies, and TV networks to real time consumer insights on an unprecedented scale.

190 followers
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Bluefin Labs's posts

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The Super Bowl is right around the corner! On advertising’s biggest day, which commercials succeeded in driving the social conversation and which fizzled? Our detailed report analyzes social chatter for Super Bowl spots: the winners, losers...and why. PRE-ORDER TODAY! 

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For AT&T, it's not complicated to create winning TV commercials. All they need is Beck Bennett & some precocious kids to have viewers Tweeting up a storm! 

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One week into his job and Scott Grunther is already writing blog posts. We love it! Click over to learn more about what Scott will be working on at Bluefin.

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Why is ABC Family's Pretty Little Liars so hot in #socialtv ? Our Shelia Seles breaks down their success in Bluefin's latest blog post.  

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Social comments about last night's BCS National Championship game quadrupled: from 949K last year to 4.1M this year. 95% of the social commentary came from Twitter and 5% from Facebook (only public profiles counted).

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"Effective TV advertising has an extraordinary ability to drive brand conversations on Twitter."

Over the holidays, tablet brands received huge lifts in Twitter mentions from Dec. 23 through 29. Apple's iPad achieved the biggest increase, driven by a combination of its status as a coveted gift and its sentimental holiday ads.

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Which shows, people and brands drove #socialTV in 2012? Our infographic has the answers! 

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Thanks to the beloved Griswold family, Old Navy got a big boost in social TV buzz last week! Latest TV commercial ranking here

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The link between TV and Twitter was on full display last week as Victoria's Secret showed the biggest gain in brand mentions online thanks to the Victoria's Secret Fashion Show, which aired on CBS.

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The NFL dominated #socialTV  yesterday! 9 out of the top 10 telecasts were games. 

See more social TV ratings for brands, shows, and networks on our FREE dashboard: http://bluefinlabs.com/#social-tv-ratings
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