Just a bit of rambling for me... I get the feeling we've become link whores and hpy merchants once more. Is the mantra of 'great content' and 'social is the new SEO' all we really have left? Sure, it's been a rough year for many as far as crap links, crap content goes. But is that all SEO has become? It's like the actual work we're supposed to be doing, optimizing the site/pages, has taken a back seat. I sure hope we see more in 2013... that's fer sure.

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