It's more than just a job; the human factor
I was thinking this morning that it's often not just about paying the bills and feeding my family. Sure, that's part of why I get up everyday, but for me there's far more too it.
I spent many years specifically doing forensic SEO, day in and day out (dealing with sites that have lost traffic/revenues due to penalties or other reasons). It's not an easy job. Nobody is ever happy to see you. I deal with the stories from small business owners that are losing their life savings (and more). And the corporations that are getting trampled by competitors.
Regardless of the situation, there are people involved. From a SMBs lost dream, to people getting laid off at the corporation/enterprise. I try my best to not take it personally, but you can't really. But that's what makes you effective I believe.
Obviously the same goes for managing marketing campaigns, it's just highlighted more in the forensic world.
I currently am working on a forensic gig and when I asked why they'd started the business and what it meant to them, I could feel their emotions swell as they talked about buying their mom a home back when things are good, which is now at risk. That pain I feel motivates me to be the best I can for them.
There's the industry angle... they've been through 4 other SEOs trying to get this fixed and were getting very disillusioned with the industry I love. This, also motivates me. As it should when providing a monthly campaign service as well.
It’s never really about the money, there's always a human factor folks...
Something to consider...
“No matter what one does, whether one's deeds serve virtue or vice, nothing lacks importance. All actions bear a kind of fruit” - Buddha
CC +Ammon Johns +Frank Watson