Profile cover photo
Profile photo
Zest studio s
9 followers -
Software Development | Website Development | SEO Services | SMS Services
Software Development | Website Development | SEO Services | SMS Services

9 followers
About
Zest studio's posts

Post has attachment

Post has attachment
Get to know new Technology :

Google shows what it's like to use Google Glass


Google's Project Glass has intrigued many since it was unveiled in April. It was then that a compelling video showing how the company imagined this technology would be used made people sit up and take notice. In the three months that have followed, Google employees have been seen wearing the Project Glass devices, ably led by company co-founder Sergey Brin. Fittingly it was Brin who took to the stage at the Google I/O developers conference to offer more details on Project Glass, including the pricing and availability.

In order to showcase what Project Glass is already capable of, Google concocted an amazing demonstration. As can be seen in the video below, skydivers conducted a full Google+ Hangout video chat while soaring through the San Francisco air above the Moscone West convention center. They then landed on the roof of the building before heading inside to join Brin on the Google I/O stage.

Other small details revealed at the conference include the presence of sensors detecting where each Project Glass device is on the body and in the wider world, and the fact that Glass will eventually come in different form factors to accommodate those who need to wear spectacles. Beyond that, there is still more that we don't know than we do at this (still early) stage.
The only people who can currently pre-order Project Glass devices are developers in attendance at Google I/O. For US$1,500 they'll receive a prototype version of the spectacles and a software development kit. And Brin no doubt hopes that they create compelling apps for the device. This "Explorer Edition" will be delivered in early 2013, with Brin stating that a "broad consumer offering" should arrive "within a year after that." Which is 2014 for those not too hot on math.

The $1,500 price is a lot of money, and certainly more than was being suggested when Project Glass was first officially announced. However, this sum will likely bear no resemblance to the price asked when the device finally goes on sale to the general public. The version being worn at Google I/O by company employees and offered to developers in attendance is, after all, a mere prototype. Mass-production will inevitably lower the costs to the point that Project Glass should still be priced in line with Android smartphones. If not, then mainstream adoption could be a long time coming.

Sources: Bloomberg Television and Google Developers YouTube Channel
Author : Dave Parrack

www.zeststudio.co
PhotoPhotoPhoto
3 Photos - View album

Post has attachment
Definition - What does Click Fraud mean?
Click fraud is an Internet crime where a person, computer program or automated script is maliciously used to register clicks on pay-per-click (PPC) advertising. Click fraud is a crime because each click accrues as a cost to the advertiser, even though the clicks are driven by people who have no interest in the advertised product or service.
Techopedia explains Click Fraud
In its simplest form, a person can engage in click fraud by using different computers – such as a work computer – to click on ads he or she has placed on a personal website. This basic click fraud, along with asking friends and family to click through on ads, generally is not on a scale that is large enough to concern companies that pay for online ads.
Programs and scripts, however, can quickly use up an advertising budget while producing little or no sales in return. Parties that may engage in click fraud include:
Competitors of advertisers: The competitors who are in the same field of advertisers use their force to interrupt the advertiser’s ad campaign by clicking through the ads, even though they have no intention of buying the products. By doing this, the competitors may not gain directly, but they can hurt the advertisers by essentially wasting their advertising budgets.
Advertising networks: Clicks on an ad equate to more revenue for the advertising network serving the ad. This means that there is very little incentive to sniff out click frauds and more than a little pressure to set up click networks to maximize the revenue from a given ad campaign.
Ad driven sites: Sites that offer free content and make their money from ad revenue – shared with the ad networks – may set up click frauds for the obvious reasons of juicing revenue.
In the case of ad networks and ad driven sites, however, click fraud can quickly hit a wall of diminishing returns. Most companies running ad campaigns independently track metrics, such as click-through conversions (referred visitors divided by any spike in product sales), to check the return on advertising dollars spent with certain networks or sites. If these numbers become diluted through click fraud, the advertiser is likely to demand a reduced rate or simply quit using under-performing sites or networks.
Aside from this natural check on click fraud, the definition of an invalid click and the proving and prosecution of click fraud cases are fraught with complications. More often than not, suspected click fraud networks are subjected to lawsuits rather than criminal cases.
Posted by: Cory Jansen in TechnoPedia
Photo

Post has attachment
Researchers have developed a new lithium-ion battery that can recharge within 10 minutes and hold thrice as much energy as its existing counterparts.

The new batteries could be used in anything from cell phones to hybrid cars.

The design, currently under a provisional patent, could become commercially available within two to three years.

"It's an exciting research. It opens the door for the design of the next generation lithium-ion batteries," said Chongwu Zhou, professor at the University of Southern California (USC) Viterbi School of Engineering, who led the team that developed the battery, the journal Nano Research reports.

Originally by : Techgig
Photo

Post has attachment
Building a Business Worthy Website:  
 
One of the most important (and often overlooked) subjects in SEO is building a site deserving of top rankings at the search engines. A site that ranks #1 for a set of terms in a competitive industry or market segment must be able to justify its value, or risk losing out to competitors who offer more. Search engines' goals are to rank the best, most usable, functional and informative sites first. By intertwining your site's content and performance with these goals, you can help to ensure its long term prospects in the search engine rankings.
 
Usability : represents the ease-of-use inherent in your site's design, navigation, architecture and functionality. The idea behind the practice is to make your site intuitive so that visitors will have the best possible experience on the site. A whole host of features figure into usability, including:
 
1)    Design :
 
2)    Information Architecture
 
3)    Navigation
 
4)    Functionality
 
5)    Accessibility
 
6)    Content

Visit the to read more topics @ http://zeststudio.co/blog/
Photo

Post has attachment
Definition - What does Bluejacking mean?
Bluejacking is a hacking method that allows an individual to send anonymous messages to Bluetooth-enabled devices within a certain radius. First, the hacker scans his surroundings with a Bluetooth-enabled device, searching for other devices. The hacker then sends an unsolicited message to the detected devices.

Bluejacking is also known as bluehacking.
Explaination  about  Bluejacking
Bluejacking exploits a basic Bluetooth feature that allows devices to send messages to contacts within range.

Bluejacking does not involve device hijacking, despite what the name implies. The bluejacker may send only unsolicited messages. Hijacking does not actually occur because the attacker never has control of the victim’s device. At worst, bluejacking is an annoyance.

Bluesnarfing and bluebugging, however, are actual attacks that may result in a user losing control of his device. Although bluejacking, bluesnarfing and bluebugging use Bluetooth as the point of entry, bluesnarfing and bluebugging are far more harmful.

Bluejacking can be prevented by setting a device to hidden, invisible or non-discoverable mode.
Originally by : Technopedia
Photo

Post has attachment
                           Dos & Don’ts with Online marketing: 
 
Dos:
 
·Keep your website upright and easy.
·Be focused on your business objective.
·Promote your website in each and every way.
·Start blogging to promote your services and website.
·Your message must be focused and related to the topic.
·Learn to accept criticism and work on it to get rid of those errors.
·Do have intention of long term relationship with your readers.
 
 
Don’ts:
 
·Do not overload your website with excess design, shades & decorations try to keep simple and easy.
·Do not violate the rules and regulations of the search engines, because they can block you.
·Do not advertise your website before it is completely ready for traffic.
·Does not use wrong or spam tactics in your online advertisement as this can lead to unwanted circumstances for your marketing strategy like black hat seo.
·Never make your marketing email or newsletter lengthy as people do not have patience to read long mails.

log on to :   http://zeststudio.co/blog/    to read more topics
Photo

Post has attachment
If you have a website for your business then you must and should do online marketing for your website
Internet (online) marketing is nothing but the use of internet media to inform the market what business you do and to attract the potential Buyers to purchase your products and services. Using online marketing is more a matter of commitment and strategy. Your website is an important part of your business; Make sure you treat it as such.
Internet gives you the endless probability for marketing your products and about your company online. You can sell, promote advertise through your website. Internet marketing is a vast and varied industry. You can contact online “marketing planner companies “or agents and they will plan and draw best online strategy based on your requirements and company goal. Internet is an inevitable and unstoppable trend and so is online marketing, as online marketing is internet dependent.
There are many ways by which you can do online marketing for your business some of the effective tools are:
Website
Email Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Search Engine Marketing; to name a few. (SEM)
Make yourself available for customer service by building a good and proficient website as it is very important in this era of internet world. There is no guarantee that has will have 100 % success in online marketing but it is 200% guaranteed that ‘You ‘will fail without online marketing. If your business isn't on the Web, customers will likely choose another company for their business leaving ‘You’.



for more topics logon to : http://zeststudio.co/blog/
Photo

Post has attachment
How Professional Website Development is helpful for your Business ?

This is one of the best questions in today’s era of digital business; the advent of Internet has transformed the way we do business. It has provided an extended reach to the digital business in this age of technology. By developing a professional and dynamic website; a business can have the advantage of reaching to its potential and broader audience.
Today’s generation is computer savvy and if any information needed; their first priority is Internet, to get the information let it be restaurants, hotels, pizza suppliers in surrounding area etc. You can have various advantages of developing a website for your business; you can see radical development in your business as you’re not limited to any area or city or state or Country, through your website on internet you can reach any potential user of your product or services in any part of the world within no time.

· Your website is 24/7, 365 days of year; is available to your customers to get any kind of information of your product and services.
· You can have online catalogue on your website, giving details of your products and services.
 You can reach the “Users “scattered in any geographical part of the world within no time.
· You can advertise your products and services in better way in your website with good images, contents and even using videos, it is one of the most effective ways of advertisement.
 
 
Photo

Post has attachment
Do you want know the difference between Traditional and Online marketing and the benefits of Online Marketing for your business ? Then you must watch this video
Wait while more posts are being loaded