Discount luxury goods, then, are an oxymoron. The factory outlet or the job lot seller or the yoga studio that's selling the "same thing but cheaper," isn't selling the same thing at all. They don't offer scarcity, social proof or the self-narrative of a splurge. What they sell is, "you're smarter than other people, but you know, you're also a little bit of a fraud because this isn't actually a luxury good, because it's a better value."
#marketing #branding #luxurygoods
― Maya Angelou
How true this statement is.
I post about things that interest me. They can be anything under the sun.
If you can converse in English, engage me, and I'll add you into my circles.
(Unsolicited comments will be deleted and spammers and trolls will be blocked.)
- RMIT UniversityBachelor of Business (Marketing), 2012
- Temasek PolytechnicBusiness
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