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The future of brand tracking is ready. TNS has proved that social media and search data can predict the results of brand tracker surveys months in advance. The implications for market research are enormous. http://bit.ly/1tb0lRf
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Meet Traditional Trade’s gatekeepers 

If you want to engage consumers through traditional trade, then you need to engage its diverse army of shopkeepers first. We have the playbook for doing just that.

http://www.tnsglobal.com/intelligence-applied/traditional-trades-gatekeepers
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Find out what Jürgen Korzer thought of the recent Paris motor show and the future of the industry. Prompting him to question how brands can prosper in an ever-accelerating market. http://blogs.tnsglobal.com/tns_automotive/
says Jürgen Korzer of TNS' Automotive practice. The press days of major auto shows are the occasion for manufacturers to showcase the solutions they believe will define the future of the industry – and of course, to prove that their solutions are that bit more visionary and pioneering than those ...
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To innovate or not to innovate, that is the question… 

Ray Crook explains how to ensure your new products will actually grow your business. 

http://www.tnsglobal.com/press-release/innovate-or-not-innovate-question
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What could politicians learn from brands? From Alex Salmond to Barack Obama, all politicians want a bigger share of their market. And brands have a lot to teach them when it comes to doing it. http://lnkd.in/dcyw259
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Want to be more like Oreo? Are you sure? Most brands and businesses aren’t going to get famous by creating the winning tweet at the Superbowl. But most brands and businesses shouldn't be trying to, in the first place. Identifying the moments when you are truly relevant is the key to winning in real-time. http://lnkd.in/dtHmTq7
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Understanding the ‘why’ behind the ‘what’ in shopper research. Going beyond numbers, well-executed qualitative shopper work is essential in getting as close as possible to real behaviour in real contexts: it provides the fundamental human understanding necessary for long-term strategic thinking. http://bit.ly/1E4UNds
Imagine the mildly bored CEO of a fashion sportswear chain as I tell him that 74% of his shoppers never interact with products hanging high on the wall. Now,
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Which Hero does your brand need to be?

It’s one of humanity’s universal archetypes and it represents valuable emotional territory for brands. But to play the Hero effectively, you need to understand what the role involves in your market. Here’s an essential guide.

http://www.tnsglobal.com/intelligence-applied/what-does-it-take-to-be-a-hero
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Analysis techniques developed for consumer markets are improving political insights. http://bit.ly/1wsIvHB
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The gold rush is over – it’s time to talk price - says Kai Adolphs of TNS' Automotive practice.

Rapid growth markets may continue to represent the greatest growth opportunities for new car sales – but global manufacturers know that the terms of that growth are shifting.

See more at: http://blogs.tnsglobal.com/tns_automotive/
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Connected Life shows the mobile phone is the gateway to the Internet for people in Thailand. http://lnkd.in/dY2cjWZ
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Only 16 percent of internet users in Malaysia are using LinkedIn every week. See what else they are up to: http://bit.ly/1oftEey
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In their circles
28 people
Have them in circles
280 people
ahmed osama's profile photo
Rebecca Vandermije's profile photo
Antonio Wanderley's profile photo
Samer Khalil's profile photo
Machfud Rifai's profile photo
BrainBrix's profile photo
Kantar Worldpanel's profile photo
Gilang Arba Fathurrahman's profile photo
Tamer Fofa's profile photo
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TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
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