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TNS
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TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

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What is required for other Asian markets to mimic the explosive eCommerce growth experienced by China in the last five years?

http://www.tnsglobal.com/asia-pacific/intelligence-applied/asian-ecommerce-explosion

#asian   #ecommerce   #china   #onlineshopping  

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Tackling inconsistent brand experiences

As people increasingly become connected, brands have a greater opportunity to reach them, but marketers are facing a greater risk of delivering an inconsistent #brandexperience

http://www.tnsglobal.com/intelligence-applied/tackling-inconsistent-brand-experiences

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#CES 2017: Chasing big wins, #mobility players converge on Las Vegas

The stakes are high for serious mobility players but so are the potential winnings. Connectivity, personalisation and #Millennials could be the best bets to win big.
#automotive #connectedcar
Read more > http://www.tnsglobal.com/blog/automotive/ces-2017

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In order for brands to grow their share of #eCommerce in any given region or country, #marketers must understand the nuances of the particular part of the local market they are dealing with.

Read more > http://www.tnsglobal.com/intelligence-applied/to-win-in-ecommerce-brands-need-to-learn-local-accents

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These five key themes that demonstrate the pressure on marketers to develop meaningful brand strategies amid the rush to real-time engagement on social.

http://www.tnsglobal.com/asia-pacific/intelligence-applied/What-are-the-challenges-facing-marketers-in-Asia-Pacific

#marketingdigital   #marketingstrategy   #asia  

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Internet users in developing markets are increasing rapidly, with consumers leapfrogging PCs to go straight to mobile, providing opportunities for marketers to drive consumer connectivity.

http://www.tnsglobal.com/asia-pacific/intelligence-applied/what-opportunities-consumer-connectivity-driving-marketers

#connectivity   #marketers   #consumer  

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Over 53% of connected consumers across APAC are using their mobiles to pay for goods or services at point of sale via apps. Rising mobile penetration is a clear driver, with the number of smartphone users across Asia Pacific now numbering over a billion.

Read more > http://www.tnsglobal.com/asia-pacific/intelligence-applied/asia-pacific-leads-world-in-mobile-payment

#asia   #mobile   #payments   #smartphone  

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In order for brands to grow their share of eCommerce in any given region or country, marketers must understand the nuances of the particular part of the local market they are dealing with.

Read more > http://www.tnsglobal.com/intelligence-applied/to-win-in-ecommerce-brands-need-to-learn-local-accents

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As more Vietnamese consumers have more confidence in spending, this provides businesses with new opportunities to grow their brands in this evolving market.

http://www.tnsglobal.com/asia-pacific/intelligence-applied/the-culture-and-lifestyle-of-vietnamese-consumers

#vietnamese #shopping #consumer #brands 
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