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Dan Freeman
62 followers -
I work and write about Marketing Technology and help companies harness it.
I work and write about Marketing Technology and help companies harness it.

62 followers
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Driving Lead Generation with Marketing Automation
by  Dan Freeman  Follow on Twitter Generating high-quality leads is one of the key marketing challenges for most B2B companies. Without a regular and adequate flow of qualified leads, the opportunity spigot dries up and revenues fall off quickly. Marketing ...
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Guiding the Buyers’ Journeys with Marketing Automation
by  Dan Freeman  Follow on Twitter Few great journeys take place alone. Columbus had a crew, Jason had his Argonauts, Frodo had the Fellowship of the Ring – and your audience has you. You may not literally be present for every marketing decision, but with a...
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Revenue Marketing: Transitioning from Cost Center to Revenue Driver
Modern marketing is no longer an intangible, creative endeavor; it produces tangible and measurable results. Today, revenue can be traced back to marketing activities and touch points; not with exactitude, but with enough precision to steer an organization’...
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What's Automated About Marketing Automation?
by  Dan Freeman  Follow on Twitter (Note, this blog post was originally published at  Reach Marketing .) You’ve all heard of marketing automation. automation. It’s what we call that class of software that helps marketers nurture and quantify leads. But the ...
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by  Dan Freeman  Follow on Twitter (Note, this blog post was originally published at  Reach Marketing .) You’ve all heard of marketing automation. automation. It’s what we call that class of software that helps marketers nurture and quantify leads. But the ...
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Great use of 18 minutes -- Big History
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What’s behind Hubspot’s IPO Infusionsoft Funding?
by  Dan Freeman  Follow on Twitter Two huge events shook the world of marketing technology last week and demonstrated the unabated determination to harness marketing data to improve marketing and sales processes. On Monday October 6th, Infusionsoft―makers  ...
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All-In-One Sales and Marketing Platforms Attract Small Business
by  Dan Freeman  Follow on Twitter When Stacy Isemann and her husband Todd realized their company’s revenues were flat while costs were rising, they knew he had to do something. With a marketing staff of just one (that would be Stacy), they knew they had to...
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All-In Sales and Marketing Platforms Attract Small Business
by  Dan Freeman  Follow on Twitter When Stacy Isemann and her husband Todd realized their company’s revenues were flat while costs were rising, they knew he had to do something. With a marketing staff of just one (that would be Stacy), they knew they had to...
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