- Cisco Systems, Inc.Worldwide Business Development-Sports & Entertainment, present
- XOS Digital Inc.Director of Sales & Business Development, 2012
- TCUAssistant Director of Football Operations
- Southern Nazarene UniversityFootball Operations
- Citadel CommunicationsAccount Executive
- The Oklahoma Redhawks Baseball ClubAccount Executive
For the past 15 years, Bryan Bedford has been transforming the way sports is delivered to fans around the world. Bedford, a business development leader at Cisco, manages global relationships with major media companies, rights holders, broadcasters, service providers, architects, leagues, technology firms and systems integrators. Throughout his career in the digital sports and entertainment industry, Bedford has launched game-changing technologies including broadcast replay solutions, stadium integration and digital networks. Today he leads the development of global partner ecosystems to deliver Cisco Wi-Fi and IPTV solutions that connect millions of sports fans to the Internet of Everything.In his current position with Cisco Systems Bedford is responsible for global alliance and ecosystem development along with complex partnering for Cisco's Sports & Entertainment Group. His primary focus is on the areas of ecosystem development that span connected consumer, mobility, WIFI, mobile video, second screen experience, fan engagement/experience and DooH/digital signage/ IPTV with keen interest in the areas of sponsorship, media rights, content ROI. Through this Bedford manages global relationships with major media companies, rights holders, broadcasters, service providers, content companies, mobile app companies, architects, pro leagues, college conferences and international manufactures and resellers. Partnership development includes direct C Level engagement with global companies such as EVS, TELUS, Daktronics, Sporting Innovations, Panasonic, Johnson Controls, Boingo and ExteNet to name a few.
Before coming to Cisco, Bedford served as XOS Digital's Director of Sales & Business Development, Bryan Bedford introduces video/content technologies and audio visual technologies thru design services and integration as well as new media technologies along with experiential design services to sports (collegiate and professional) and organizations throughout the country.
In 2005 XOS’ Senior Management decided to capitalize on the rapid pace of construction of sports facilities, areas and practice facilities and place a focused effort on the Facility Design and Integration business unit within XOS Technologies. Bedford was selected as National Facilities Sales Manager for XOS’ Facilities Design & Integration division at that time, later becoming Director of Sales & Business Development for that group in 2008, which later was renamed Integrated Solutions Group in January 2010.
Under Bedford’s direction XOS Integrated Solutions has grown by 250% and has made the transition from an A/V Systems integrator to a provider of Integration, Professional Design Services, Experiential Design & Integration and Customized Product Development (including the Instant Replay system used by numerous FBS conferences). Bedford also maintains the relationship business development relationships with partners Downstream, Sony, Bexel Broadcast Services, major sports media companies, sports architecture firms and numerous other strategic partners including Sports Business Journal, NACDA, and Stadium Managers Association
Prior to joining XOS, Bedford served as the assistant director of football operations (including two bowl games) for Texas Christian University (TCU), as a football recruiting coordinator and an athletic advertising representative for Southern Nazarene University, as an account executive for the Oklahoma Redhawks Baseball Club and an Account Manager for Oklahoma City’s leading sports talk radio station, WWLS The Sports Animal while at Citadel Communications.
Bedford earned his master’s degree in education from the University of Central Oklahoma in Edmond, Okla. He also holds a Bachelor of Science degree in business administration from Southern Nazarene University in Bethany, Okla. Bedford also is on the Board of Directors for the SNU Alumni Association.
- University of Central OklahomaM.A. Business
- Southern Nazarene UniversityB.S. Business Administration