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Scott Sheinfeld
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261 followers
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Sharing an article from my friend, Dan Robertson.

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What is the message of your brand? Sometimes it's not so much about product. (And if you have taken my class, here's a perfect illustration of that 5th "P" I'm always talking about).

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"It's like a man riding a lion. People think, 'This guy's brave.' And he's thinking, 'How the hell did I get on a lion, and how do I keep from getting eaten?"

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