Okay, so after a little bit of research, it appears that Google's Event thing is something the company has worked very hard on, and has a lot of big plans for.

It's too bad that I'll never use it, and will kill it with fire, because Google has, yet again, made a product that may be useful and cool, but forced it upon users without giving users any control over how invasive it is.

I don't know how it is for anyone else, but here's what has happened to me today: my timeline, which I look at at least once an hour on a regular day, is nothing but invites to events from people I don't know, or -- worse -- invites to an "event" that is really a spammy advertisement like "You're invited to buy [something] at [dodgy website].

As a result, G+ is useless to me today, and for as long as it takes the company to actually fix this, assuming they ever do. Yeah, it's a first world problem for me, but it's also a problem for Google, because even if 1% of G+ users feel the same way I do, that's a lot of people Google has unnecessarily pissed of and possibly alienated.

Am I supposed to believe that in the development of this event thing not a single person said, "Hey, maybe we should limit this event invitation thing to people a user has already circled."? Really? After the Buzz fiasco, not a single person in the company spoke up and pointed out that forcing something on users that they don't want and may not need without asking them first or giving them an option at rollout to disable it was a good idea? 

Instead of talking about how cool this thing is, and how excited we are to use it, a significant number of G+ users -- and people like Linus Torvalds, who are way more influential than I am are among them -- are talking about how annoyed they are and how much they hate it.

Is that the rollout that Google was hoping for? Has Google learned nothing from doing things like this in the past? I'm starting to believe that this isn't an accident, or poor planning, but by design; I just can't figure out why.

Google isn't stupid, and the Google engineers who work on this stuff are very talented, but someone at the top of Google's Social Networking unit just keeps doing it wrong. If any company wants people to adopt their services, they need to earn it by being awesome, not by clumsy and invasive product or service rollouts that inconvenience or annoy people who would probably like those things otherwise.

Google is going to want a lot of people to buy their Nexus Q and their Augmented Reality Glasses, and I bet those products will be pretty cool... but I'm not going anywhere near them, and I'm not going to encourage anyone else to go anywhere near them, until Google indicates that they have some concern for the end user experience, and seriously thinks through the consequences of forcing things onto their users that they may not want, or need.
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