Profile

Cover photo
Kemp Edmonds
Works at HootSuite
Attended BCIT
Lives in Vancouver, Canada
2,843 followers|201,336 views
AboutPostsPhotosYouTubeReviews

Stream

Kemp Edmonds

Shared publicly  - 
 
How I feel when I'm at work
3
Bob Garlick's profile photo
 
Fantastic. This would make a great HR series for Hootsuite.
Add a comment...

Kemp Edmonds

Shared publicly  - 
 
Free Education. 
1
Add a comment...

Kemp Edmonds

Shared publicly  - 
 
The iOS 6 Maps Team at it's first press conference.


#ios6   #ios6maps  
265 comments on original post
2
1
Jose Miguel Peña Puerto's profile photo
Add a comment...

Kemp Edmonds

Shared publicly  - 
 
:*)
1
Add a comment...
In his circles
562 people
Have him in circles
2,843 people
Chris Maxwell's profile photo
Bali Holistic Retreats's profile photo
Darren Denton's profile photo
sarath manoj's profile photo
Andrew Stock's profile photo
Anneke Schreuder's profile photo
John Boynton's profile photo
Kerrilee Auger's profile photo
Kyle Barker's profile photo

Kemp Edmonds

Shared publicly  - 
 
 
More Evidence That Twitter Is Disconnected From The Mainstream

That was the headline for the article that went with this graphic. I believe the headline is wrong. (Would not be the first time ! :)).

All of America is not on Twitter. In fact I would argue that a surprising percentage of America does not even know what Twitter is. But everyone has TV. Yes, sadly everyone.

So anyone trying to make a case that Twitter represents TV tastes or TV anything is being silly (including, if this is the case, Twitter).  If they also believe that "brand engagement on Twitter" will drive overall TV show watching (or store sales or software downloads by everyone) then they are being silly squared.

A percentage of America is on Twitter (Me! http://goo.gl/tihSfi). Of that percentage, a certain smaller percentage talks about TV shows they are watching on twitter.  Of that smaller percentage a smaller still percentage has Followers who start conversations about those TV shows. Of that smaller still percentage some tiny percentage will be influenced to watch the TV show because they have never watched it before. This will boost ratings.

So. Be on Twitter. I cannot mean that more. Understand who is there. If your TV shows are being discussed, participate in the conversation. Expect a small boost. 

But to think Twitter (or Facebook or Google+) represent America is stilly. To think that you can take your "lame top ranked NCIS" and "make people talk about it on Twitter" is silly. It won't. Because Twitter, see a pattern here, does not represent America.

A great product sometimes creates great social conversation. If you see that conversation, participate and encourage. If you don't see social conversation, don't force it. Just go back to creating a great product.

#socialmedia   #twitter  
10 comments on original post
2
Add a comment...

Kemp Edmonds

Shared publicly  - 
 
This movie is incredibly loved or hated. Have you seen it? What did you think?
4
Jennifer Breakspear's profile photoPat Cumming's profile photoRob's Man Palace+'s profile photoRussel Lolacher's profile photo
4 comments
 
Not yet but really looking forward to it. 
Add a comment...

Kemp Edmonds

Shared publicly  - 
 
The Documentary I've been working on with Andrew Lavigne and +*****  had it's first public screening. Check out this guest review for some perspective.
2
Rob's Man Palace+'s profile photo
 
Awesome!
Add a comment...

Kemp Edmonds

Shared publicly  - 
2
bolero files's profile photo
 
That'll look good on the CV
Add a comment...

Kemp Edmonds

Shared publicly  - 
 
Social Media Week Screening + Panel Event · Sell Tickets through Eventbrite. Posted just now by Kemp Edmonds. Generation Social: A Documentary Film. Subscribe. Subscribe. RSS Feed. Add to Google Reade...
3
Add a comment...
People
In his circles
562 people
Have him in circles
2,843 people
Chris Maxwell's profile photo
Bali Holistic Retreats's profile photo
Darren Denton's profile photo
sarath manoj's profile photo
Andrew Stock's profile photo
Anneke Schreuder's profile photo
John Boynton's profile photo
Kerrilee Auger's profile photo
Kyle Barker's profile photo
Work
Occupation
Educator & Speaker
Employment
  • HootSuite
    Services, 2011 - present
  • kempedmonds.com
    Consultant, 2008 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vancouver, Canada
Previously
Montreal, Canada - Whistler, Canada - London, England - Plzen, Czech Republic
Story
Tagline
working to bring more people into the digital revolution...
Introduction
Technology, Education, Community.
Let's use it, teach it and grow it. 

I work at HootSuite, teach at BCIT and consult independently with organizations about recruitment, communications and business strategy.

I have a passion for the sociological and cultural implications of the digital social revolution. 

Find out more about me.
Bragging rights
I've had more than 30 jobs from: mud shark processor to adult fun facilitator (corporate team building). I've been a contractor for lawyers, realtors, governments, marketing firms, real estate developers and more.
Education
  • BCIT
    Marketing: Entrepreneurship, 2007 - 2009
Basic Information
Gender
Male
1 review
Map
Map
Map