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OnCampus Advertising
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College Students are customers. There are many different data points that define the college student. The more you understand the student the better the campaign.

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http://oncampusadvertising.com/blog/giveaways-to-college-students/

College Students Enjoy Free Stuff. There are Many Marketing Opportunities to Capitalize in Offering Branded Giveaways to College Students.

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As the Number of Students Attending Classes Over the Summer Rises, It Presents a New Opportunity to Reach the Youth Market Year-Round at College Campuses

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http://oncampusadvertising.com/blog/colleges-look-at-advertising-on-campus/

There Are Many Benefits for Student's and Universities for Advertisements on College Campuses. Queen's University in Ontario Explored This Topic Further.

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Brand Ambassadors Can Help Improve Any College Marketing Program

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An Advantage In Advertising in College Newspapers is it's an Affordable Option With Less Waste to the Target Audience Then Larger National Publications

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http://oncampusadvertising.com/blog/how-to-measure-college-advertising-campaign-success-part-5/

When Targeting College Students It Is Important To Understand The Results And Analytics To Better Optimize To The Right Goal 
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