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Ken Herron
989 followers -
Senior Level Global Marketing Executive
Senior Level Global Marketing Executive

989 followers
About
Ken's posts

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The Consequences of Facebook and Politics

Just because you can, doesn’t mean you should. What are we talking about? We’re talking about mixing #politics with your #socialmedia. #Facebook announced a new feature this week which enables you to publicly endorse your US Presidential candidate on your profile and page. Before you hit that “endorse” button, tune in to today’s Social Solutions show – http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts – for a few sobering things you’ll want to consider.

Today, Ken Herron (@KenHerron) and Carol McManus (@CarolatCKC and @LinkedInLady) – without political bias – will also talk about #livestreaming on #Periscope without using your smartphone thanks to their new #PeriscopeProducer. If you are (or want to be) recognized as an authority in your field, you’ll want to sign up for this new free capability.

Are you an expert #Pinner (or looking for an expert Pinner)? Tap #Pinterest’s new #PinCollective to help others (or your business) to fully leverage the social network for people who want to buy what you sell. Still looking for the answer to what makes an image you post go viral on social media? We’ll share the latest research. And if you’re not yet on #Snapchat, your business is losing out. We’ll help your #smallbusiness get started.

We have much more to share, but you’ll have to join us today on the Social Solutions show for the very latest social media, #news, #trends, tools, and #bestpractices, live at 4.00 a.m. #Singapore time / midnight #Dubai time / 21.00 #London time / 4:00 p.m. #NewYorkCity time / 1:00 p.m. #SanFrancisco time on http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts. And you can catch all of today’s show’s tweets with the hashtag #SoSoShow!

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What should you do if your brand becomes a target?

It’s time for the Social Solutions show. Join Ken Herron (@KenHerron) and Carol McManus (@CarolatCKC and @LinkedInLady) – http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts – to discuss how a US Presidential candidate’s tweets have impacted global brands Skittles, TicTac, Oreo, and Ford; how they have (and have not) successfully managed damage control; and how it could happen to you!

Heard about #Facebook #Workplace? Yes, it’s a rebranded #FacebookAtWork, but it’s something to consider for your internal communications and with your suppliers and customers as they begin using it. #VirtualReality (VR) is finally here, #Oculus Touch arrives on December 6. How will #VR change your #marketing?

We’ll also share the latest research on using #LinkedIn for your #B2B and #B2C marketing. We haven’t mentioned #videomarketing in the last few minutes, so we’ll talk about how the latest update of #AI #mobile #app #Prisma now lets you transform 15-second videos as easily as it does your photos.

On previous shows, we’ve talked about how best to market to #Millennials, and today we’ll cover #GenZ’ers. They are the next generation to hit their stride when it comes to buying power and marketing influence, and for them it’s all about video.

Join us on the Social Solutions show for the very latest #socialmedia, #news, #trends, tools, and #bestpractices, live today at 4.00 a.m. SGT / 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. ET on http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts. Remember, you can catch all of today’s show’s tweets with the hashtag #SoSoShow!
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Did Facebook Marketplace just kill Craigslist and eBay?

What do we love about #Craigslist? It’s free! What do we love about #eBay? It’s the world’s largest garage sale! What do we love about #FacebookMarketplace? Almost 2 billion users, and a new way to spike your brand’s engagement and your business’ sales! That’s just the tip of today’s Social Solutions show iceberg.

Ken Herron (@KenHerron) and Carol McManus (@CarolatCKC and @LinkedInLady) – http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts – will share everything you need to know about #TwitterMoments, and why this will be a genuinely useful new #marketing tool for your business.

While we were off the air last week, #Snap introduced their new video recording camera. Will #Spectacles succeed where #GoogleGlass failed? But #Google hasn’t been asleep either, they introduced an interesting new suite of hardware this week, including two new #Pixar-branded Google phones, #GoogleWiFi, #ChromecastUltra, and potential #AmazonEcho-killer #GoogleHome.

Did you know? Full disclosure is a legal requirement if you are receiving compensation to talk about other people’s products or services. #YouTube has just added a new “includes paid promotion” annotation which appears in the first few seconds of your videos to keep you in compliance.

We’ll finish today’s show with new research on the effectiveness of #videomarketing which is guaranteed to help banish your excuses for not using video in your marketing.

Join us on the Social Solutions show for the very latest #socialmedia, #news, #trends, tools, and #bestpractices, live today at 4.00 a.m. SGT / 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. ET on http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts. And you can catch all of today’s show’s tweets with the hashtag #SoSoShow!
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Is 163 the new 140?

Just when you thought you had #Twitter all figured out, Jack Dorsey changed the rules! How far did they just stretch Twitter’s 140 characters, and how much farther will they?

Tune into today’s Social Solutions show with Ken Herron (@KenHerron) and Carol McManus (@CarolatCKC and @LinkedInLady) – http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts – to find out.

Other hot topics for today’s show include the changes in #iOS10, including a new second #AppStore. Is this #Apple running amuck, or a bonanza for #marketers? Did you notice #LinkedIn #Publisher has just gotten a facelift? It’s now more #video-friendly, and a #mustuse tool in your #socialmedia arsenal

Rounding out the show, we’ll share the latest #Pinsights from #Pinterest, including what foods #Pinners are talking about most this year and how your #business can take full advantage of what’s trending. Have you ever wondered about how you should be using traditional narrative vs. the new ephemeral content on social media? While it may not have been keeping you up at night, or as exciting as Cookie Monster stickers on the new #iMessage, understanding when and how to use each type of content will improve your #marketing.

And finally, who other than #EdwardSnowden could torpedo #Google’s new #mobile #iOS and #Android #messaging #app #Allo in a single tweet. How good – and how secure – is Google’s app’s new #ArtificialIntelligence (#AI)?

Join us on the Social Solutions show for the very latest social media, #news, #trends, tools, and #bestpractices, live today at 4.00 a.m. SGT / 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. ET on http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts. You can catch all of today’s show’s tweets with the hashtag #SoSoShow!
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What are the best social networks for authors?

Carol is off today, and before you start worrying about what trouble I’ll get myself into on today’s show without adult supervision, joining me today is my very special guest, author Karen Dimmick.

Karen (https://www.linkedin.com/in/kdimmick) is the author of the upcoming book 47 Mind Hacks for Writers and is the co-founder of https://Bookthority.com, where she helps authors to make their businesses more profitable. Helping authors for more than eight years, Karen works with everyone from first-time writers to an established, five-times New York Times-bestselling author. Her mission is to break down what works for authors and put it into practical steps to help them to build profitable, engaging businesses both they and their fans love.

In 2017, Karen will be hosting The Book Marketing Summit (https://thebookmarketingsummit.com) to help authors learn everything they need to know to successfully market their books. Full-disclosure — I will be one of her speakers!

On today’s show, Karen and I will actually be flipping roles. She will be interviewing me about the best practices in 2016 for authors to market their books — and themselves! — on social media, asking me questions received from her audience of global authors over the past week.

Are you a new author? A veteran author? Do you have a question about using social media to market your book? Tweet it to me now on @KenHerron, and we’ll answer it on today’s show.

Join me, Ken Herron (@KenHerron), and my guest Karen Dimmick (@KarenDimmick) on today’s Social Solutions show, live today at 4.00 a.m. SGT / 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. ET on http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts. And remember that you can catch all of today’s show’s tweets with the hashtag #SoSoShow!
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How will your brand leverage National Dog Day?

No, we haven’t lost our marbles and yes, this is the Social Solutions show! We are, however, betting that you haven’t yet taken full advantage of #NationalDogDay for your #marketing, or #Twitter’s just launched “We love #dogs#stickers for your brand.

As your #SoSoShow hosts – http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts – we want you to think twice before you automatically switch on two new Twitter features, its just introduced a new option for its #NotificationSettings and a new #QualityFilter. If you have family members, or even customers under the age of 22, watch out for #Facebook’s new #Lifestage #mobile #app. Will it be the next big thing ,or the next big dud. We’ll let you know!

We have a few other goodies to share with you today. The incredibly popular #artificialintelligence-powered image filter #Prisma is moving their image processing from their servers to your #iPhone. How will that effect you and your use of the app? If you thought traditional media was dead, you were right. The “#newblack” is #sharedmedia and we’ll tell you what you need to know to take full advantage of it. And finally, do you know all of the optimal image sizes for the #socialnetworks you use most? They’re constantly changing, so we’ll give you the latest dimensions, and remind you of the positive impact using the right image sizes has on your posts.

Join Ken Herron (@KenHerron) and Carol McManus (@CarolatCKC and @LinkedInLady) on the Social Solutions show every #Wednesday for the very latest #socialmedia, #news, #trends, tools, and #bestpractices , live today at 4.00 a.m. SGT / 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. ET on http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts. You can catch all of today’s show’s tweets with the hashtag #SoSoShow!
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Twitter Moments, Promoted Stickers, It’s All Good

With all the good things #Twitter is introducing to make it a richer experience for global users and marketers, it makes you wonder why the naysayers keep retweeting Twitter’s eulogy. Twitter is alive and well, and users are excited about what’s coming next. Today, Social Solutions will focus on what they’re doing next, and why Twitter remains an essential part of the integrated #marketing plan for your business.

Your hosts, Ken Herron (@KenHerron) and Carol McManus (@CarolatCKC and @LinkedInLady), have a lot to share, and not just about Twitter – http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts. Ever wish you could edit your status updates on #LinkedIn? Well now you can, but there’s a catch. If you’re a #CEO who’s not yet using social media, it’s hurting your company (and you!). We’ll share why, and show you how.

People are openly speculating this week whether #Instagram will be the end of #Snapchat. It’s a good lesson for all of us – what should you do when your biggest competitor, with what seems like unlimited resources, decides to “help themselves” to your product’s most popular features? We’ll also talk about paying influencers to post about your brand. It’s less than you think, and the pay-off can be huge!

Tune into the Social Solutions show every #Wednesday for the very latest #socialmedia, #news, #trends, tools, and #bestpractices , live today at 4.00 a.m. SGT / 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. ET on http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts. And catch all of today’s show’s tweets with the hashtag, #SoSoShow!
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Leslie Jones is winning the #Rio #Olympics — on Twitter

The #RioOlympics may only be at the mid-point, but we are already awarding a #goldmedal in tweeting to #SaturdayNightLive comedian and #Ghostbusters actor #LeslieJones .

Listen to today’s Social Solutions show with Ken Herron (@KenHerron) and special guest co-host Paul Andrews (@vanillaweb and @businessbunker) live on http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts to learn how sharing her passion and being herself got her booked on a flight to Rio to provide what is sure to be color commentary on the games, and cheer on #TeamUSA .

Did you know native #video is coming to #Pinterest ? Paul and I will talk about why using the top-converting social content on the top-converting social site should be part of your business’ #marketing plan. This week, #Google launched a dedicated page on the Rio Olympics Search Trends, which begs the question, are you taking full advantage of #GoogleTrends for your business’ marketing?

A few weeks ago, Carol and I talked about Taylor Swift’s green snake emoji problem (hey, it’s tough being a celebrity!), and how #Instagram let her try out their new comment moderation tools to help her to swat down the trolls. Instagram made it official this week, the very same tools Taylor has been using to fight off her snakes are being rolled out to all users. We’ll share why filtering your own account’s comments will be good for your business.

Right now on all of your #socialmedia accounts, you’re using text, image, and video, but are you using the once tacky (and now trendy) #GIF ? Paul and I will also talk about the best current practices for using #livevideo (a.k.a., #livestreaming ) in your marketing.

And to close the show, we’ll introduce you to the latest way a creative #smallbusiness owner has taken full advantage of the #PokémonGo craze and introduce you to the #Pikachurro !

Join us on the Social Solutions show every Wednesday for the very latest social media, #news , #trends , tools, and #bestpractices , live today at 4.00 a.m. SGT / 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. ET on http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts. And catch all of today’s show’s tweets with the USOC-approved hashtag, #SoSoShow !

Photo Credit:@Lesdoggg
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Ken Herron commented on a post on Blogger.
SO looking forward to your book Toni!

Having had the opportunity to visit different cities in Istria, it's a Sisyphean feat to pick just a single place, restaurant, or activity. Instead, I'd like to recommend a truly epic event, sunset.

Yes, you could make the argument that sunsets are everywhere, but between work, family, and other obligations, when was the last time you really relished a sunset? Some of my most incredible moments in Istria have been celebrating the beauty of a perfect Istrian sunset with friends (made even better, of course, with an Istrian wine, and maybe a piece of Istrian fish...) - https://twitter.com/KenHerron/status/750821259878031365.

Regards,

-K

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Will the USOC stop companies from using the #Rio2016 and #TeamUSA hashtags?

There are stories and then there are ridiculous stories. This one falls into the ridiculous category. The US #Olympic Committee / #USOC is threatening to sue companies who use the #Rio2016 or #TeamUSA hashtags unless they are an official #Olympics sponsor. Seriously?!

That’s not the only controversial topic on this week’s Social Solutions show. #Instagram has openly copied #Snapchat to create #InstagramStories . Listen to Ken Herron (@KenHerron) and Carol McManus (@CarolatCKC and @LinkedInLady) live on today’s Social Solution’s show - http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts - to find out how Instagram’s copy compares to Snapchat's original.

#Twitter has announced their first ever #TwitterAwards competition. We’ll share their eligibility criteria and how you can apply. Twitter has also announced their new #TwitterMediaStudio is coming this fall. And this week #LinkedIn rolled out the capability for their top 500 global #influencers to share 30-second videos. Video is now the most effective #socialmedia content, and we fully expect LinkedIn to eventually expand access to all members.

Are you stressed over the dramatic increase in the number of fake followers on LinkedIn and wondering when #Microsoft is going to begin taking steps to stop this growing problem? And finally, we’ll share the latest #BackToSchool trends from #Pinterest .

Join us live on the Social Solutions show every #Wednesday for the very latest social media, #news , #trends , #tools , and best practices, today at 4.00 a.m. SGT / 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. ET on http://ckcglobalmedia.com/ckc-global-media-ken-herron-carol-mcmanus-radio-hosts. And catch all of today’s show’s tweets with the USOC-approved hashtag, #SoSoShow !
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