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Charmaine Dougal
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How does tape-delayed tv sports coverage fare in the social media era?

"Inspire a generation”, goes the slogan for the London 2012 Olympics. For NBC, the broadcaster with exclusive US rights to the games, the approach has been more like “Let’s wait until after that generation’s bedtime”. When Usain Bolt set a 100m Olympic record on Sunday, US viewers had to wait more than six hours until after 11pm eastern time to see the feat on television:http://on.ft.com/NG3qyy

Picture of Usain Bolt by the FT's Charlie Bibby
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