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GuestPostShop
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Rethink Your Business! Guest Post Shop can help anyone’s website GO UP in the RANKINGS and start to see some business.
Rethink Your Business! Guest Post Shop can help anyone’s website GO UP in the RANKINGS and start to see some business.

947 followers
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GuestPostShop's posts

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What to Make of the Recent Google Algorithm Update Suspicions

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3 Reasons You Should Take a Holistic Marketing Approach to SEO
Remember what it took for a site to rank highly in the SERPs a few years back? It needed to be well structured and ‘clean’ from the perspective of the search engine spiders, with proper html tags and good internal linking. It needed to correctly identify the keywords it wanted to target and then employ them properly, both on-page and in the URLs. It needed to put links out there, on optimized anchors, in order to build a sound back link profile. Now, it’s not to say that these factors no longer hold, by and large, but in order to achieve and maintain a high SERP ranking these days, you need to take the integrated marketing approach.

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3 Reasons Link Building Is Also about PR
The connection between link building and PR is not new and has been debated to some extent, over the course of the past year. In today’s post, we explain how these two (apparently) distinct fields of marcomm are actually very similar and can benefit from applying the same kinds of strategies.

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4 Fresh Link Earning Tricks
Of late, link building has been discussed to no end, in the sense that many webmasters and SEOs feel that Google’s next ‘big surprise’ (read: algorithm update) will bring some changes to this aspect of the SEO game. It is, indeed expected, for the search engine giant to focus on a sort of crackdown on link buying schemes and site networks which link too many domains in order to tamper with back link profiles through excessive domain linking. However, this all doesn’t mean link building is about to go belly-up, but simply that it’s undergoing a redefinition. As others have noted before, it’s more pro-active and future-focused to call it ‘link earning’ these days. This renaming, which might seem minor, actually reframes the entire paradigm of the process and renders it safer in the face of all the uncertainties Google has in store for us all. That being said, here are four fresh approaches to link earning you might find useful. Read more... http://guestpostshop.com/blog/

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The Three Things about Link Building Webmasters Hate Most
As SEO develops and becomes more and more sophisticated a field, so do its various branches, from link building to in-page optimization. For today’s post, we’re focusing on the value of back link profiles. Ever since Google’s Panda update (and possibly even before), the search engine has been putting a lot of focus in its communication on the value of quality content. ‘Content is king’, everyone has been hearing for the past few years – and while some things have changed, not all is well with the world, when it comes to proper link building strategies and practices. The webmasters of sites that do accept guest posts could tell you a thing or two about the ‘tactics’ you need to avoid, if you’re seriously invested in creating a strong back link profile. This is precisely why we polled them – and here’s a list of three major grievances we came up with. Read more...http://guestpostshop.com/blog/

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How to Get Closer to Your Target Audience
Blogging has become one of the most popular online professions, especially because it can be done by almost anybody. You don’t have to be a computer genius to create good content, and there are literally millions of websites available on the world wide web. From cooking tips, to technology news, or simple motivational articles, there is something for everyone. As long as you are passionate about your work, the world of writing is definitely one which will bring you a lot of satisfaction. Read more on http://guestpostshop.com/blog/

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The Importance of Link Building, Pt. 3: Google and Its Tools
In our third and final (for now) installment of the blog post series on link building, we focus on some of the more complex and volatile aspects of this endeavor. If you’ve been following us, by now you should be familiar with several basics, such as anchor text, competitive analysis, and the importance of understanding WordPress, to name but a few. Today, we talk more shop about Google and how to make sense of its apparent shifting nature.

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The Importance of Link Building, Pt. 2: In-Depth Resources
Our last post was the first in an ongoing series about the importance of link building, in which we introduced the basics and spoke about essential tools, such as WordPress and link auditing resources. Today, we will essentially go along the same lines, but also provide a rather more in-depth look at what tactics and tools link building 101 is all about. To this end, we cover some basic concepts, such as link checks, anchor text, and more. Read on, and let us know in the comments section what other aspects of link building you would like to see covered in our following installment... read more on guestpostshop.com/blog/

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The Importance of Link Building, Pt. 1: The Basics
Once upon a time, when search engine optimization was largely about putting your links out there and building a ‘strong’ back link profile at all costs, there was no debate to speak of, in terms of link building versus content. Nowadays, with the latest Google updates, the focus seems to have fallen resolutely on content marketing. Many industry experts claim that search engine marketing as we know it has moved away from the importance it had previously placed on links and is now focusing on the depth of content, the research behind it, and its informational value. We, at Guest Post Shop, believe both content and link building are just as important, even today. We understand that off-site strategies such as link building are time consuming for webmasters and thus strive to provide top services on this segment. This is why today we’re starting our three-post series on best practices for link building, as well as on the importance of this tactic...read more on guestpostshop.com/blog/

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Guest Posting Outreach: Use the Common Sense Strategy
Nowadays, most everyone remotely involved in digital marketing has internalized the lesson Google has been trying to teach everyone ever since Panda: content is SEO these days. Of course, this doesn’t mean back link profiles are dead. Link juice and link weight still matter and if you’ve decided to give guest posting a go, in order to maximize the potential of your back link profile, chances are you’ve come to the right place. We, at the Guest Post Shop, understand that a digital agency that does social media, search marketing, and guest posting might not understand the delicate process of outreach, which precedes the posting of any guest article on a website. Too often we have heard clients complain of previous experiences, in which the agency or freelancer they had contracted never managed to post any guest content on truly valuable websites... read more on guestpostshop.com/blog/
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